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61

biltong

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 59Growth 20Conversion 66Competition 51Returns 100Price range 81Avg price 95Brand share 43Review moat 74Quality gap 84

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible£23.37

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great£6.96–£52.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good523.75

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Market size

Good£479K

£479K/yr · 346K searches

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Growth

Bad-9.1%

90-day search growth — must beat 0% to launch