How competitive is the Berries niche on Amazon United Kingdom?

7 brands and 12 sellers compete in Berries on Amazon United Kingdom. The top 5 Berries products take 59% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Berries?

Berries buyers on Amazon United Kingdom complain most about Stale/Rotten/Spoiled, Taste-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Berries niche?

Berries sells for £2.76 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.38–£4.43. The average incumbent carries 1,117 reviews — the moat a new listing must climb.

Berries

prices mostly outside the sweet spot ($1.38–$4.43) — Berries doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Berries profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Berries is a £753K/yr Amazon United Kingdom market (645K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jun–Aug–Sep–Nov. Verdict: Skip it — 48/100.

Berries: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.2% over the last 90 days and 42.2% of searches end in a purchase.

£753K

revenue / yr

Units sold / yr400K

Search volume / yr-7.2%645K

Conversion rate42.2%

Avg price£2.76

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers7 · 12

Top-5 product click share59%

Open market4%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 24 products

Top Berries products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Raspberries 150g

Price: £2.36
Rating: 4.6/5
Reviews: 3,124
Age: 9y ago

Blueberries 150g

Price: £2.13
Rating: 4.6/5
Reviews: 4,803
Age: 9y ago

Morrisons Blueberries 300g

Price: £3.24
Rating: 4.7/5
Reviews: 1,026
Age: 7y ago

Amazon Blueberries 250g

Price: £2.47
Rating: 4.6/5
Reviews: 1,067
Age: 4y ago

Morrisons Blueberries 450g

Price: £4.43
Rating: 4.6/5
Reviews: 118
Age: 1y ago

Newest

by launch date

Driscolls Raspberry 200g

Price: £3.17
Rating: 4.7/5
Reviews: 4
Age: 10mo ago

Morrisons Savers Blueberries 125g

Price: £1.38
Rating: 4.4/5
Reviews: 493
Age: 1y ago

Morrisons Blueberries 450g

Price: £4.43
Rating: 4.6/5
Reviews: 118
Age: 1y ago

Driscolls Mixed Berry 200g

Price: £3.19
Rating: 4.3/5
Reviews: 115
Age: 1y ago

Driscolls Raspberry 125g

Price: £3.12
Rating: 4.4/5
Reviews: 164
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

Morrisons56%
by Amazon28%
Driscoll's5%
BerryWorld4%
WM MORRISONS PRODUCE LTD3%
Morrison3%
Open — no brand owns it (1 brand, 1%)

Berries demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume645KCVR42.2%Products24Brands7Top 5 Brands96%OOS Rate5.2%Rating4.5★Reviews1,117Avg BSR#1

Peak months: Jun, Aug, Sep, Nov · busiest ÷ quietest = 3.5×

Top Berries search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

blueberries280K/yr -3.0%37.9% conv.
raspberries184K/yr -16.2%42.3% conv.
berries91K/yr -2.3%39.9% conv.
blueberry27K/yr -2.4%11.1% conv.
raspberry26K/yr -6.4%10.1% conv.
berry9K/yr -14.1%15.3% conv.
blue berries6K/yr -20.2%27.7% conv.
blueberries fresh7K/yr +19.2%20.8% conv.
rasberries3K/yr -11.3%42.9% conv.
raspberries fresh7K/yr -21.9%27.2% conv.

What reviews say buyers love and hate about Berries

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Taste-Overall28%

“Very tasty”

Freshness25%

“Getting fresh food”

Value For Money9%

“Good value for the price”

Flavor7%

“A lovely flavour”

Quality-Overall6%

“Decent Enough”

What buyers complain about

79% of reviews

Stale/Rotten/Spoiled15%

“Stale and sloppy”

Taste-Overall13%

“the weirdest taste”

Value For Money11%

“too expensive”

Quality-Overall10%

“Poor quality”

Sour6%

“So sour”

Common Berries questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Berries 48/100 on Amazon United Kingdom — Skip it. The niche generates £753K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -7.2% over the last 90 days.