berries
Skip itPrices mostly outside the sweet spot ($1.38–$4.43) — this niche doesn't clear our bar today.
Conversion
Incredible42.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Good£753K£753K/yr · 645K searches
Review moat
Good1,117.08avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Avg price
Bad£2.76avg listing price — sweet spot $15–$100
Price range
Bad£1.38–£4.43cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, berries is a £753K/yr Amazon United Kingdom market (645K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jun–Aug–Sep–Nov. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
berries market data
- Units sold / yr
- 300K–400K
- avg 10,000–12,500/product
- Revenue / yr
- £828K–£1.1M
- units × avg price
- Conversion rate
- 42.2%
- Avg BSR
- #1
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 5.2%
- Avg brand age
- 64 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
7 flat
Sellers
12
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
59%
Top 20: 96%
Open market
1%
- Morrisons56%
- by Amazon28%
- Driscoll's5%
- BerryWorld4%
- WM MORRISONS PRODUCE LTD3%
- Morrison3%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.Peak months: Jun, Aug, Sep, Nov · busiest ÷ quietest = 3.5×
Top berries search terms
- blueberries280K/yr
- raspberries184K/yr
- berries91K/yr
- blueberry27K/yr
- raspberry26K/yr
- berry9K/yr
- blue berries6K/yr
- blueberries fresh7K/yr
- rasberries3K/yr
- raspberries fresh7K/yr
Top berries products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
What buyers say about berries
What buyers praise and complain about, mined from review topics.What buyers love
“Very tasty”
“Getting fresh food”
“Good value for the price”
“A lovely flavour”
“Decent Enough”
“So sweet”
“As expected”
“Healthy and yummy”
“Berry soft”
“Good quality foodstuffs, excellent produce”
What buyers complain about
“Stale and sloppy”
“the weirdest taste”
“too expensive”
“Poor quality”
“So sour”
“Mixed”
“Soggy bruised and mushy werent fit to eat”
“Not as sweet as they can be”
“No flavour”
“unfortunately, very bitter”
Common questions
- Is berries profitable to sell on Amazon United Kingdom?
- The niche generates £753K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the berries niche?
- 7 brands and 12 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in berries?
- Top complaints mined from reviews: Stale/Rotten/Spoiled, Taste-Overall, Value For Money. The return rate is 0.0%.
- When does demand for berries peak?
- Demand peaks in Jun–Aug–Sep–Nov; the busiest month runs 3.5× the quietest.
- What does it cost to enter the berries niche?
- Listings span £1.38–£4.43; the average listing price is £2.76 (sweet spot $15–$100). The average incumbent carries 1,117 reviews — the moat a new listing must climb.