Berries
FailPrices span $1.38–$4.43, mostly outside the sweet spot, so Berries is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £753K/yr645K searches / yr
- 90-day growth
- -7.2%search demand this quarter
- Competition
- 59%top-5 click share · 7 brands · 12 sellers
Flapen Score
Berries against its category
The dotted line is the Grocery average. Past it, Berries is stronger. Inside it, weaker.
Market
The Berries market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Berries 645K times last year and spent an estimated £753K. The top 5 brands take 96% of clicks. Demand peaks in Jun–Aug–Sep–Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
42.2% of searches ended in a purchase last week.
Shoppers searched for this 645K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 42.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £753K a year.
- Searches, last 12 months
- 645K
- Growth, 90 days vs prior 90
- -7.2%
- Conversion, latest week
- 42.2%
- Market size, estimated
- £753Ka year
- Peak month
- September3.5× the quietest month
- Top search term
- blueberries280K searches a year
02 · Price
A sale here is worth £2.76.
Listings sell for £2.76 on average, from £1.38 to £4.43. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At £2.76 that is £28K to £35K a year per listing.
- Average price
- £2.76under the $15 to $100 sweet spot
- Price range
- £1.38–£4.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £28K–£35K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #1 within Fresh & Chilled. It carries 1,117 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 5.2%
- Average rank
- #1in Fresh & Chilled
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,117per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Berries products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Raspberries 150g
- Price
- £2.36
- Rating
- 4.6/5
- Reviews
- 3,124
- Age
- 9y ago

Blueberries 150g
- Price
- £2.13
- Rating
- 4.6/5
- Reviews
- 4,803
- Age
- 9y ago

Morrisons Blueberries 300g
- Price
- £3.24
- Rating
- 4.7/5
- Reviews
- 1,026
- Age
- 7y ago

Amazon Blueberries 250g
- Price
- £2.47
- Rating
- 4.6/5
- Reviews
- 1,067
- Age
- 4y ago

Morrisons Blueberries 450g
- Price
- £4.43
- Rating
- 4.6/5
- Reviews
- 118
- Age
- 1y ago
Trending
90-day click momentum
Morrisons Strawberries 350 g
- Price
- £2.59
- Rating
- 4.6/5
- Reviews
- 3,431
- Age
- 9y ago

by Amazon Strawberries 400g
- Price
- £2.64
- Rating
- 4.5/5
- Reviews
- 1,257
- Age
- 4y ago

Driscolls Raspberry 200g
- Price
- £3.17
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 10mo ago

Morrisons Blueberries 450g
- Price
- £4.43
- Rating
- 4.6/5
- Reviews
- 118
- Age
- 1y ago

by Amazon Blackberries 150g
- Price
- £2.28
- Rating
- 4.6/5
- Reviews
- 763
- Age
- 4y ago
Newest
by launch date
Driscolls Raspberry 200g
- Price
- £3.17
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 10mo ago

Morrisons Savers Blueberries 125g
- Price
- £1.38
- Rating
- 4.4/5
- Reviews
- 493
- Age
- 1y ago

Morrisons Blueberries 450g
- Price
- £4.43
- Rating
- 4.6/5
- Reviews
- 118
- Age
- 1y ago

Driscolls Mixed Berry 200g
- Price
- £3.19
- Rating
- 4.3/5
- Reviews
- 115
- Age
- 1y ago

Driscolls Raspberry 125g
- Price
- £3.12
- Rating
- 4.4/5
- Reviews
- 164
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
12
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
59%
Top 20: 96%
Open market
1%
- Morrisons56%
- by Amazon28%
- Driscoll's5%
- BerryWorld4%
- WM MORRISONS PRODUCE LTD3%
- Morrison3%
- Open — no brand owns it (1 brand, 1%)
Demand
Berries search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Aug, Sep, Nov · busiest ÷ quietest = 3.5×
Search terms
Top Berries search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blueberries280K/yr
- raspberries184K/yr
- berries91K/yr
- blueberry27K/yr
- raspberry26K/yr
- berry9K/yr
- blue berries6K/yr
- blueberries fresh7K/yr
- rasberries3K/yr
- raspberries fresh7K/yr
Reviews and returns
What reviews say buyers love and hate about Berries
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Stale and sloppy
o. one or two berries not quite fresh
Not fresh
the weirdest taste
Tasteless
a little tasteless
too expensive
Overpriced
Waste of money
Poor quality
1/3 of them were bad
Not the Best Quality
So sour
Went squishy and sour quite quickly, despite being kept in a sealed glass tub in the fridge
Sour, dont buy
Love
Very tasty
Nice, they taste of strawberry
Lovely in smoothies
Getting fresh food
Nice and fresh
Great fresh taste
Good value for the price
worth the price
Good value for money
A lovely flavour
Very berry able
Love this pack lovely flavours ideal for a couple or on own just need a triple pack add strawberries great with crème freche or ice cream on hot day
Decent Enough
Very good quality
Best quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Berries questions
Answered from the same tracked data.









