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Berries

Fail

Prices span $1.38–$4.43, mostly outside the sweet spot, so Berries is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£753K/yr645K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
59%top-5 click share · 7 brands · 12 sellers

Flapen Score

Berries against its category

The dotted line is the Grocery average. Past it, Berries is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Berries market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Berries 645K times last year and spent an estimated £753K. The top 5 brands take 96% of clicks. Demand peaks in Jun–Aug–Sep–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

42.2% of searches ended in a purchase last week.

Shoppers searched for this 645K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 42.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £753K a year.

Searches, last 12 months
645K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
42.2%
Market size, estimated
£753Ka year
Peak month
September3.5× the quietest month
Top search term
blueberries280K searches a year

02 · Price

A sale here is worth £2.76.

Listings sell for £2.76 on average, from £1.38 to £4.43. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At £2.76 that is £28K to £35K a year per listing.

Average price
£2.76under the $15 to $100 sweet spot
Price range
£1.38–£4.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
10,000–12,500
Revenue per listing a year
£28K–£35K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #1 within Fresh & Chilled. It carries 1,117 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#1in Fresh & Chilled
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,117per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£30K£60K£90K£120K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

12

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

1%

  • Morrisons56%
  • by Amazon28%
  • Driscoll's5%
  • BerryWorld4%
  • WM MORRISONS PRODUCE LTD3%
  • Morrison3%
  • Open — no brand owns it (1 brand, 1%)

Demand

Berries search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Black Friday '24Spike '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Aug, Sep, Nov · busiest ÷ quietest = 3.5×

Search terms

Top Berries search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blueberries280K/yr
  • raspberries184K/yr
  • berries91K/yr
  • blueberry27K/yr
  • raspberry26K/yr
  • berry9K/yr
  • blue berries6K/yr
  • blueberries fresh7K/yr
  • rasberries3K/yr
  • raspberries fresh7K/yr

Reviews and returns

What reviews say buyers love and hate about Berries

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Stale/Rotten/Spoiled15%−0.08

Stale and sloppy

o. one or two berries not quite fresh

Not fresh

Taste-Overall13%+1.55

the weirdest taste

Tasteless

a little tasteless

Value For Money11%+0.62

too expensive

Overpriced

Waste of money

Quality-Overall10%−0.06

Poor quality

1/3 of them were bad

Not the Best Quality

Sour6%−0.03

So sour

Went squishy and sour quite quickly, despite being kept in a sealed glass tub in the fridge

Sour, dont buy

Love

Taste-Overall28%+1.55

Very tasty

Nice, they taste of strawberry

Lovely in smoothies

Freshness25%+1.42

Getting fresh food

Nice and fresh

Great fresh taste

Value For Money9%+0.62

Good value for the price

worth the price

Good value for money

Flavor7%+0.34

A lovely flavour

Very berry able

Love this pack lovely flavours ideal for a couple or on own just need a triple pack add strawberries great with crème freche or ice cream on hot day

Quality-Overall6%−0.06

Decent Enough

Very good quality

Best quality

FAQ

Common Berries questions

Answered from the same tracked data.