Berries
FailPrices span $1.38–$4.43, mostly outside the sweet spot, so Berries is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £753K/yr645K searches / yr
- 90-day growth
- -7.2%search demand this quarter
- Competition
- 59%top-5 click share · 7 brands · 12 sellers
Flapen Score
Berries against its category
The dotted line is the Grocery average. Past it, Berries is stronger. Inside it, weaker.
Market
The Berries market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Berries 645K times last year and spent an estimated £753K. The top 5 brands take 96% of clicks. Demand peaks in Jun–Aug–Sep–Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 42.2% of those searches ended in a purchase.
Shoppers searched for this 645K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 42.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £753K a year.
- Searches, last 12 months
- 645K
- Growth, 90 days vs prior 90
- -7.2%
- Conversion, latest week
- 42.2%
- Market size, estimated
- £753Ka year
- Peak month
- September3.5× the quietest month
- Top search term
- blueberries280K searches a year
02 · Price
A sale here is worth £2.76.
Listings sell for £2.76 on average, from £1.38 to £4.43. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At £2.76 that is £28K to £35K a year per listing.
- Average price
- £2.76under the $15 to $100 sweet spot
- Price range
- £1.38–£4.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £28K–£35K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #1 within Fresh & Chilled. It carries 1,117 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 5.2%
- Average rank
- #1in Fresh & Chilled
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,117per listing
- Listings tracked
- 24
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Berries products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Raspberries 150g
- Price
- £2.36
- Rating
- 4.6/5
- Reviews
- 3,124
- Age
- 9y ago

Blueberries 150g
- Price
- £2.13
- Rating
- 4.6/5
- Reviews
- 4,803
- Age
- 9y ago

Morrisons Blueberries 300g
- Price
- £3.24
- Rating
- 4.7/5
- Reviews
- 1,026
- Age
- 7y ago

Amazon Blueberries 250g
- Price
- £2.47
- Rating
- 4.6/5
- Reviews
- 1,067
- Age
- 4y ago

Morrisons Blueberries 450g
- Price
- £4.43
- Rating
- 4.6/5
- Reviews
- 118
- Age
- 1y ago
Trending
estimated 90-day click momentum
Morrisons Strawberries 350 g
- Price
- £2.59
- Rating
- 4.6/5
- Reviews
- 3,431
- Age
- 9y ago

by Amazon Strawberries 400g
- Price
- £2.64
- Rating
- 4.5/5
- Reviews
- 1,257
- Age
- 4y ago

Driscolls Raspberry 200g
- Price
- £3.17
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 10mo ago

Morrisons Blueberries 450g
- Price
- £4.43
- Rating
- 4.6/5
- Reviews
- 118
- Age
- 1y ago

by Amazon Blackberries 150g
- Price
- £2.28
- Rating
- 4.6/5
- Reviews
- 763
- Age
- 4y ago
Newest
by launch date
Driscolls Raspberry 200g
- Price
- £3.17
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 10mo ago

Morrisons Savers Blueberries 125g
- Price
- £1.38
- Rating
- 4.4/5
- Reviews
- 493
- Age
- 1y ago

Morrisons Blueberries 450g
- Price
- £4.43
- Rating
- 4.6/5
- Reviews
- 118
- Age
- 1y ago

Driscolls Mixed Berry 200g
- Price
- £3.19
- Rating
- 4.3/5
- Reviews
- 115
- Age
- 1y ago

Driscolls Raspberry 125g
- Price
- £3.12
- Rating
- 4.4/5
- Reviews
- 164
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
12
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 96%
Open market
1%
- Morrisons56%
- by Amazon28%
- Driscoll's5%
- BerryWorld4%
- WM MORRISONS PRODUCE LTD3%
- Morrison3%
- Open — no brand owns it (1 brand, 1%)
Demand
Berries search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Aug, Sep, Nov · busiest ÷ quietest = 3.5×
Search terms
Top Berries search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blueberries280K/yr
- raspberries184K/yr
- berries91K/yr
- blueberry27K/yr
- raspberry26K/yr
- berry9K/yr
- blue berries6K/yr
- blueberries fresh7K/yr
- rasberries3K/yr
- raspberries fresh7K/yr
Reviews and returns
What reviews say buyers love and hate about Berries
We read the reviews and the return reasons for every product selling here.
“Stale and sloppy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Berries questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









