Basmati Rice 5kg
brand-locked demand (top 5 brands take 98% of clicks) — Basmati Rice 5kg doesn't clear our bar today.
Flapen Score
Is Basmati Rice 5kg profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Basmati Rice 5kg is a £438K/yr Amazon United Kingdom market (532K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 43/100.
Basmati Rice 5kg: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -17.7% over the last 90 days and 6.5% of searches end in a purchase.
£438K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 14 products
Top Basmati Rice 5kg products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Laila Longer Basmati Rice 5Kg
- Price
- £7.35
- Rating
- 4.5/5
- Reviews
- 1,389
- Age
- 5y ago
Laila Basmati Rice 10Kg
- Price
- £12.33
- Rating
- 4.5/5
- Reviews
- 1,452
- Age
- 12y ago
Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals
- Price
- £5.93
- Rating
- 4.5/5
- Reviews
- 869
- Age
- 1y ago
Laila Extra Long Grain Rice 5 Kg - 100% Gluten Free - Extra Long Grain White Basmati Rice with Aroma Fragrant Package May Vary
- Price
- £7.82
- Rating
- 4.5/5
- Reviews
- 1,280
- Age
- 8y ago
Laila Basmati Rice 5Kg Aromatic Rice Basmati-Style
- Price
- £7.40
- Rating
- 4.6/5
- Reviews
- 129
- Age
- 1y ago
Trending
90-day click momentum
Trophy Indian Basmati Rice 10000g
- Price
- £12.65
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 3y ago
Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals
- Price
- £5.93
- Rating
- 4.5/5
- Reviews
- 869
- Age
- 1y ago
Laila Longer Basmati Rice 5Kg
- Price
- £7.35
- Rating
- 4.5/5
- Reviews
- 1,389
- Age
- 5y ago
Laila Basmati Rice 5Kg Aromatic Rice Basmati-Style
- Price
- £7.40
- Rating
- 4.6/5
- Reviews
- 129
- Age
- 1y ago
Mai Thai AAA Jasmine Rice 10 KG
- Price
- £13.23
- Rating
- 4.6/5
- Reviews
- 520
- Age
- 14y ago
Newest
by launch dateLaila Basmati Rice 5Kg Aromatic Rice Basmati-Style
- Price
- £7.40
- Rating
- 4.6/5
- Reviews
- 129
- Age
- 1y ago
Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals
- Price
- £5.93
- Rating
- 4.5/5
- Reviews
- 869
- Age
- 1y ago
Tilda Pure Original Basmati Rice 10 Kg - Aromatic Extra Long Grain - Ideal for Curries Biryani and Pilaf - Authentic Indian Basmati Rice
- Price
- £26.69
- Rating
- 4.8/5
- Reviews
- 102
- Age
- 2y ago
Kohinoor Gold Basmati 10kg
- Price
- £17.54
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 3y ago
Trophy Indian Basmati Rice 10000g
- Price
- £12.65
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 rising
Sellers
24
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
1%
- LAILA70%
- Salaam18%
- Kohinoor4%
- Mai Thai3%
- PONLEE3%
- Gharana Swaad Ka Khazaana1%
- Open — no brand owns it (1 brand, 1%)
Basmati Rice 5kg demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.6×
Top Basmati Rice 5kg search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- basmati rice 10kg146K/yr
- laila basmati rice 10kg98K/yr
- laila basmati rice 10_kg12K/yr
- rice 10kg51K/yr
- basmati rice 5kg54K/yr
- laila rice23K/yr
- laila extra long basmati rice20K/yr
- kohinoor basmati rice14K/yr
- basmati rice 10_kg6K/yr
- 10kg rice20K/yr
What reviews say buyers love and hate about Basmati Rice 5kg
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Best quality”
“Aromatic”
“Good value for money”
“Great fir everyday cooking as well ad special occasions”
“It has that authentic nutty aroma that fills the kitchen while it's cooking”
What buyers complain about
75% of reviews“Chemical smell”
“I hope the quality control can be checked”
“I didnt like the taste also it was too thick”
“this definitely needs to be soaked for a while or more added when cooking to ensure it's cooked”
“Not fluffy at all”
Common Basmati Rice 5kg questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
