Basmati Rice 5kg

Shoppers searched for this 532K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £438K a year.

Searches, last 12 months

532K

Growth, 90 days vs prior 90

-17.7%

Conversion, latest week

6.5%

Market size, estimated

£438Ka year

Peak month

July4.6× the quietest month

Top search term

basmati rice 10kg146K searches a year

Listings sell for £12.60 on average, from £5.93 to £26.69. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £12.60 that is £32K to £38K a year per listing.

Average price

£12.60under the $15 to $100 sweet spot

Price range

£5.93–£26.69

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

2,500–3,000

Revenue per listing a year

£32K–£38K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

64% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #66 within Rice, Pasta & Pulses. It carries 618 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

79%

Out of stock, average day

2.7%

Average rank

#66in Rice, Pasta & Pulses

Average rating

4.54 starsAmazon United Kingdom average 4.36 stars

Average reviews

618per listing

Listings tracked

14

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

67 months