basmati rice 5kg
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good617.93avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Market size
Good£438K£438K/yr · 532K searches
Price range
Good£5.93–£26.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.60avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, basmati rice 5kg is a £438K/yr Amazon United Kingdom market (532K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
basmati rice 5kg market data
- Units sold / yr
- 40K–50K
- avg 2,500–3,000/product
- Revenue / yr
- £504K–£630K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #66
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 64%
- Out of stock
- 2.7%
- Avg brand age
- 67 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
24
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
1%
- LAILA70%
- Salaam18%
- Kohinoor4%
- Mai Thai3%
- PONLEE3%
- Gharana Swaad Ka Khazaana1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.7% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.6×
Top basmati rice 5kg search terms
- basmati rice 10kg146K/yr
- laila basmati rice 10kg98K/yr
- laila basmati rice 10_kg12K/yr
- rice 10kg51K/yr
- basmati rice 5kg54K/yr
- laila rice23K/yr
- laila extra long basmati rice20K/yr
- kohinoor basmati rice14K/yr
- basmati rice 10_kg6K/yr
- 10kg rice20K/yr
Top basmati rice 5kg products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Laila Longer Basmati Rice 5Kg
LAILA£7.354.5★1,389 rev
Laila Basmati Rice 10Kg
LAILA£12.334.5★1,452 rev
Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals
Salaam£5.934.5★869 rev
Laila Extra Long Grain Rice 5 Kg - 100% Gluten Free - Extra Long Grain White Basmati Rice with Aroma Fragrant Package May Vary
LAILA£7.824.5★1,280 rev
Laila Basmati Rice 5Kg Aromatic Rice Basmati-Style
LAILA£7.404.6★129 rev
Newest
by launch dateLaila Basmati Rice 5Kg Aromatic Rice Basmati-Style
LAILA£7.40129 rev
Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals
Salaam£5.93869 rev
Tilda Pure Original Basmati Rice 10 Kg - Aromatic Extra Long Grain - Ideal for Curries Biryani and Pilaf - Authentic Indian Basmati Rice
Gharana Swaad Ka Khazaana£26.69102 rev
Kohinoor Gold Basmati 10kg
Kohinoor£17.5429 rev
Trophy Indian Basmati Rice 10000g
PONLEE£12.6566 rev
Trending
90-day click momentumTrophy Indian Basmati Rice 10000g
PONLEE£12.654.6★
Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals
Salaam£5.934.5★
Laila Longer Basmati Rice 5Kg
LAILA£7.354.5★
Laila Basmati Rice 5Kg Aromatic Rice Basmati-Style
LAILA£7.404.6★
Mai Thai AAA Jasmine Rice 10 KG
Mai Thai£13.234.6★
What buyers say about basmati rice 5kg
What buyers praise and complain about, mined from review topics.What buyers love
“Best quality”
“Aromatic”
“Good value for money”
“Great fir everyday cooking as well ad special occasions”
“It has that authentic nutty aroma that fills the kitchen while it's cooking”
“The rice absorbs flavours well”
“Lovely long grains and fluffy”
“Received as written in description”
“Great size”
“easy to follow instructions”
What buyers complain about
“Chemical smell”
“I hope the quality control can be checked”
“I didnt like the taste also it was too thick”
“this definitely needs to be soaked for a while or more added when cooking to ensure it's cooked”
“Not fluffy at all”
“Size issues”
“Far too expensive”
“No aroma”
“not that fragrant”
“The rice is half BLACK”
Common questions
- Is basmati rice 5kg profitable to sell on Amazon United Kingdom?
- The niche generates £438K/yr across 14 tracked products. 90-day search growth is -17.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the basmati rice 5kg niche?
- 7 brands and 24 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in basmati rice 5kg?
- Top complaints mined from reviews: Smell, Quality-Overall, Taste-Overall. The return rate is 0.1%.
- When does demand for basmati rice 5kg peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.6× the quietest.
- What does it cost to enter the basmati rice 5kg niche?
- Listings span £5.93–£26.69; the average listing price is £12.60 (sweet spot $15–$100). The average incumbent carries 618 reviews — the moat a new listing must climb.