How competitive is the Baking Paper niche on Amazon United Kingdom?

9 brands and 49 sellers compete in Baking Paper on Amazon United Kingdom. The top 5 Baking Paper products take 87% of clicks and its top 5 brands hold 90% of demand.

What do buyers complain about in Baking Paper?

Baking Paper buyers on Amazon United Kingdom complain most about Adhesion/Stickiness, Flammable, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Baking Paper niche?

Baking Paper sells for £6.37 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.59–£13.76. The average incumbent carries 2,689 reviews — the moat a new listing must climb.

Baking Paper

prices mostly outside the sweet spot ($1.59–$13.76) — Baking Paper doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Baking Paper profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Baking Paper is a £704K/yr Amazon United Kingdom market (577K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 42/100.

Baking Paper: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.2% over the last 90 days and 19.2% of searches end in a purchase.

£704K

revenue / yr

Units sold / yr125K

Search volume / yr-17.2%577K

Conversion rate19.2%

Avg price£6.37

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers9 · 49

Top-5 product click share87%

Open market10%

Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 10 products

Top Baking Paper products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

by Amazon Baking Paper 30 sheets (42cm x 38cm) 12.6 meters

Price: £1.81
Rating: 4.6/5
Reviews: 2,775
Age: 1y ago

Morrisons Non Stick and Baking Greaseproof Paper 380mm x 10m

Price: £1.59
Rating: 4.5/5
Reviews: 158
Age: 1y ago

PROWRAP Silicone-Coated Baking Parchment Roll 300mm x 50m Non-Stick Greaseproof & Freezer Safe Baking Paper Compostable & Biodegradable FBaking Cooking & Catering Kitchens

Price: £6.72
Rating: 4.7/5
Reviews: 3,964
Age: 5y ago

Baking Paper | 50m Baking Parchment Paper | Premium Quality Greaseproof Paper for Kitchen Use Oven Safe and Food Grade Material | Perfect for Pastries Catering | By Caterserve

Price: £9.11
Rating: 4.8/5
Reviews: 1,951
Age: 5y ago

LuxLiv 30cm Wide Brown Baking Parchment Paper Roll 50m Heavy Duty Greaseproof Non-Stick Unbleached Parchment Paper with Integrated Cutter Cooking & Baking Paper

Price: £6.09
Rating: 4.5/5
Reviews: 409
Age: 4y ago

Newest

by launch date

Morrisons Non Stick and Baking Greaseproof Paper 380mm x 10m

Price: £1.59
Rating: 4.5/5
Reviews: 158
Age: 1y ago

by Amazon Baking Paper 30 sheets (42cm x 38cm) 12.6 meters

Price: £1.81
Rating: 4.6/5
Reviews: 2,775
Age: 1y ago

LuxLiv White Baking Paper Roll 30cm x 50m White Non-Stick Parchment Paper | Heavy Duty Greaseproof Paper for Baking Cooking Air Fryer & Oven Use | Long Roll Baking Parchment

Price: £5.97
Rating: 4.6/5
Reviews: 242
Age: 1y ago

Bacofoil Non-Stick Baking Paper 10m x 38cm

Price: £3.60
Rating: 4.5/5
Reviews: 173
Age: 3y ago

LuxLiv 30cm Wide Brown Baking Parchment Paper Roll 50m Heavy Duty Greaseproof Non-Stick Unbleached Parchment Paper with Integrated Cutter Cooking & Baking Paper

Price: £6.09
Rating: 4.5/5
Reviews: 409
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

by Amazon42%
Morrisons18%
PROWRAP15%
Caterserve8%
LuxLiv6%
Sealapack3%
Open — no brand owns it (3 brands, 7%)

Baking Paper demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume577KCVR19.2%Products10Brands9Top 5 Brands90%OOS Rate0.0%Rating4.6★Reviews2,689Avg BSR#15

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Baking Paper search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

baking paper221K/yr -16.8%19.4% conv.
parchment paper106K/yr -7.8%9.6% conv.
greaseproof paper96K/yr -18.5%16.9% conv.
parchment paper for baking45K/yr -32.5%11.5% conv.
baking parchment26K/yr -33.8%15.3% conv.
baking paper roll12K/yr -14.7%13.8% conv.
grease proof paper11K/yr +4.4%11.4% conv.
baking parchment roll12K/yr -10.5%13.7% conv.
greaseproof paper roll9K/yr -11.0%10.7% conv.
butter paper8K/yr -15.2%2.7% conv.

What reviews say buyers love and hate about Baking Paper

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Quality-Overall32%

“Sturdy quality”

Value For Money16%

“Good Value”

Advertised Vs Actual Product11%

“It does the job”

Baking10%

“Perfect for baking”

Ease Of Use9%

“Easy to use”

What buyers complain about

91% of reviews

Adhesion/Stickiness26%

“Everything sticks to it”

Flammable18%

“It burns very quickly”

Quality-Overall9%

“It is not the same quality as the item i purchased before even though the the packaging is the same”

Size-Overall9%

“The only thing I found is the sheets are way too big”

Assembly/Installation6%

“very difficult to get one out at a time - had to put them together quite a few times”

Baking Paper return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

56%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

47%

2Value For Money

14%

3Dispensing Mechanism

4Thin

5Thickness

Common Baking Paper questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Baking Paper 42/100 on Amazon United Kingdom — Skip it. The niche generates £704K/yr across 10 tracked products. Search demand moved -17.2% over the last 90 days.