baking paper
Skip itPrices mostly outside the sweet spot ($1.59–$13.76) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible19.2%search→purchase rate — share of searches ending in a sale
Market size
Good£704K£704K/yr · 577K searches
Review moat
Okay2,689.1avg incumbent reviews — the moat a new listing must climb
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.37avg listing price — sweet spot $15–$100
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Price range
Bad£1.59–£13.76cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, baking paper is a £704K/yr Amazon United Kingdom market (577K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
baking paper market data
- Units sold / yr
- 100K–125K
- avg 10,000–12,500/product
- Revenue / yr
- £637K–£796K
- units × avg price
- Conversion rate
- 19.2%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 0.0%
- Avg brand age
- 35 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
49
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
7%
- by Amazon42%
- Morrisons18%
- PROWRAP15%
- Caterserve8%
- LuxLiv6%
- Sealapack3%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top baking paper search terms
- baking paper221K/yr
- parchment paper106K/yr
- greaseproof paper96K/yr
- parchment paper for baking45K/yr
- baking parchment26K/yr
- baking paper roll12K/yr
- grease proof paper11K/yr
- baking parchment roll12K/yr
- greaseproof paper roll9K/yr
- butter paper8K/yr
Top baking paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Baking Paper 30 sheets (42cm x 38cm) 12.6 meters
by Amazon£1.814.6★2,775 rev
Morrisons Non Stick and Baking Greaseproof Paper 380mm x 10m
Morrisons£1.594.5★158 rev
PROWRAP Silicone-Coated Baking Parchment Roll 300mm x 50m Non-Stick Greaseproof & Freezer Safe Baking Paper Compostable & Biodegradable FBaking Cooking & Catering Kitchens
PROWRAP£6.724.7★3,964 rev
Baking Paper | 50m Baking Parchment Paper | Premium Quality Greaseproof Paper for Kitchen Use Oven Safe and Food Grade Material | Perfect for Pastries Catering | By Caterserve
Caterserve£9.114.8★1,951 rev
LuxLiv 30cm Wide Brown Baking Parchment Paper Roll 50m Heavy Duty Greaseproof Non-Stick Unbleached Parchment Paper with Integrated Cutter Cooking & Baking Paper
LuxLiv£6.094.5★409 rev
Newest
by launch dateMorrisons Non Stick and Baking Greaseproof Paper 380mm x 10m
Morrisons£1.59158 rev
by Amazon Baking Paper 30 sheets (42cm x 38cm) 12.6 meters
by Amazon£1.812,775 rev
LuxLiv White Baking Paper Roll 30cm x 50m White Non-Stick Parchment Paper | Heavy Duty Greaseproof Paper for Baking Cooking Air Fryer & Oven Use | Long Roll Baking Parchment
LuxLiv£5.97242 rev
Bacofoil Non-Stick Baking Paper 10m x 38cm
Bacofoil£3.60173 rev
LuxLiv 30cm Wide Brown Baking Parchment Paper Roll 50m Heavy Duty Greaseproof Non-Stick Unbleached Parchment Paper with Integrated Cutter Cooking & Baking Paper
LuxLiv£6.09409 rev
Trending
90-day click momentumLuxLiv 30cm Wide Brown Baking Parchment Paper Roll 50m Heavy Duty Greaseproof Non-Stick Unbleached Parchment Paper with Integrated Cutter Cooking & Baking Paper
LuxLiv£6.094.5★
Katbite Parchment Paper Heavy Duty Unbleached Baking Parchment Roll 38CM x 74M Non Stick Baking Paper Roll for Baking Cooking Freezing for Oven Kitchen Air Fryer Freezer Pastry
katbite£13.764.8★
LuxLiv White Baking Paper Roll 30cm x 50m White Non-Stick Parchment Paper | Heavy Duty Greaseproof Paper for Baking Cooking Air Fryer & Oven Use | Long Roll Baking Parchment
LuxLiv£5.974.6★
by Amazon Baking Paper 30 sheets (42cm x 38cm) 12.6 meters
by Amazon£1.814.6★
Morrisons Non Stick and Baking Greaseproof Paper 380mm x 10m
Morrisons£1.594.5★
What buyers say about baking paper
What buyers praise and complain about, mined from review topics.What buyers love
“Sturdy quality”
“Good Value”
“It does the job”
“Perfect for baking”
“Easy to use”
“Great size”
“Highly recommended for anyone who bakes or cooks often”
“The sheets are thick and durable, so they dont curl up or tear easily when youre transferring food”
“Sturdy quality”
“Perfect for air-fryer”
What buyers complain about
“Everything sticks to it”
“It burns very quickly”
“It is not the same quality as the item i purchased before even though the the packaging is the same”
“The only thing I found is the sheets are way too big”
“very difficult to get one out at a time - had to put them together quite a few times”
“this last one I bought was visibly more flimsy”
“Waste of money”
“feels a bit of a waste using a whole one”
“Metal teeth very sharp”
“unfortunately not tis time as i believe the price is quite high than it should be”
Top return reasons
Common questions
- Is baking paper profitable to sell on Amazon United Kingdom?
- The niche generates £704K/yr across 10 tracked products. 90-day search growth is -17.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the baking paper niche?
- 9 brands and 49 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in baking paper?
- Top complaints mined from reviews: Adhesion/Stickiness, Flammable, Quality-Overall. The return rate is 0.1%.
- When does demand for baking paper peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the baking paper niche?
- Listings span £1.59–£13.76; the average listing price is £6.37 (sweet spot $15–$100). The average incumbent carries 2,689 reviews — the moat a new listing must climb.