Baking Paper
FailPrices span $1.59–$13.76, mostly outside the sweet spot, so Baking Paper is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £704K/yr577K searches / yr
- 90-day growth
- -17.2%search demand this quarter
- Competition
- 87%top-5 click share · 9 brands · 49 sellers
Flapen Score
Baking Paper against its category
The dotted line is the Grocery average. Past it, Baking Paper is stronger. Inside it, weaker.
Market
The Baking Paper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baking Paper 577K times last year and spent an estimated £704K. The top 5 brands take 90% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
19.2% of searches ended in a purchase last week.
Shoppers searched for this 577K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £704K a year.
- Searches, last 12 months
- 577K
- Growth, 90 days vs prior 90
- -17.2%
- Conversion, latest week
- 19.2%
- Market size, estimated
- £704Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- baking paper221K searches a year
02 · Price
A sale here is worth £6.37.
Listings sell for £6.37 on average, from £1.59 to £13.76. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 10,000 to 12,500 of them. At £6.37 that is £64K to £80K a year per listing.
- Average price
- £6.37under the $15 to $100 sweet spot
- Price range
- £1.59–£13.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £64K–£80K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Papers, Wraps & Bags. It carries 2,689 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #15in Papers, Wraps & Bags
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,689per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Baking Paper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon Baking Paper 30 sheets (42cm x 38cm) 12.6 meters
- Price
- £1.81
- Rating
- 4.6/5
- Reviews
- 2,775
- Age
- 1y ago

Morrisons Non Stick and Baking Greaseproof Paper 380mm x 10m
- Price
- £1.59
- Rating
- 4.5/5
- Reviews
- 158
- Age
- 1y ago

PROWRAP Silicone-Coated Baking Parchment Roll 300mm x 50m Non-Stick Greaseproof & Freezer Safe Baking Paper Compostable & Biodegradable FBaking Cooking & Catering Kitchens
- Price
- £6.72
- Rating
- 4.7/5
- Reviews
- 3,964
- Age
- 5y ago

Baking Paper | 50m Baking Parchment Paper | Premium Quality Greaseproof Paper for Kitchen Use Oven Safe and Food Grade Material | Perfect for Pastries Catering | By Caterserve
- Price
- £9.11
- Rating
- 4.8/5
- Reviews
- 1,951
- Age
- 5y ago

LuxLiv 30cm Wide Brown Baking Parchment Paper Roll 50m Heavy Duty Greaseproof Non-Stick Unbleached Parchment Paper with Integrated Cutter Cooking & Baking Paper
- Price
- £6.09
- Rating
- 4.5/5
- Reviews
- 409
- Age
- 4y ago
Trending
90-day click momentum
LuxLiv 30cm Wide Brown Baking Parchment Paper Roll 50m Heavy Duty Greaseproof Non-Stick Unbleached Parchment Paper with Integrated Cutter Cooking & Baking Paper
- Price
- £6.09
- Rating
- 4.5/5
- Reviews
- 409
- Age
- 4y ago

Katbite Parchment Paper Heavy Duty Unbleached Baking Parchment Roll 38CM x 74M Non Stick Baking Paper Roll for Baking Cooking Freezing for Oven Kitchen Air Fryer Freezer Pastry
- Price
- £13.76
- Rating
- 4.8/5
- Reviews
- 11,109
- Age
- 4y ago

LuxLiv White Baking Paper Roll 30cm x 50m White Non-Stick Parchment Paper | Heavy Duty Greaseproof Paper for Baking Cooking Air Fryer & Oven Use | Long Roll Baking Parchment
- Price
- £5.97
- Rating
- 4.6/5
- Reviews
- 242
- Age
- 1y ago

by Amazon Baking Paper 30 sheets (42cm x 38cm) 12.6 meters
- Price
- £1.81
- Rating
- 4.6/5
- Reviews
- 2,775
- Age
- 1y ago

Morrisons Non Stick and Baking Greaseproof Paper 380mm x 10m
- Price
- £1.59
- Rating
- 4.5/5
- Reviews
- 158
- Age
- 1y ago
Newest
by launch date
Morrisons Non Stick and Baking Greaseproof Paper 380mm x 10m
- Price
- £1.59
- Rating
- 4.5/5
- Reviews
- 158
- Age
- 1y ago

by Amazon Baking Paper 30 sheets (42cm x 38cm) 12.6 meters
- Price
- £1.81
- Rating
- 4.6/5
- Reviews
- 2,775
- Age
- 1y ago

LuxLiv White Baking Paper Roll 30cm x 50m White Non-Stick Parchment Paper | Heavy Duty Greaseproof Paper for Baking Cooking Air Fryer & Oven Use | Long Roll Baking Parchment
- Price
- £5.97
- Rating
- 4.6/5
- Reviews
- 242
- Age
- 1y ago

Bacofoil Non-Stick Baking Paper 10m x 38cm
- Price
- £3.60
- Rating
- 4.5/5
- Reviews
- 173
- Age
- 3y ago

LuxLiv 30cm Wide Brown Baking Parchment Paper Roll 50m Heavy Duty Greaseproof Non-Stick Unbleached Parchment Paper with Integrated Cutter Cooking & Baking Paper
- Price
- £6.09
- Rating
- 4.5/5
- Reviews
- 409
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
49
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
7%
- by Amazon42%
- Morrisons18%
- PROWRAP15%
- Caterserve8%
- LuxLiv6%
- Sealapack3%
- Open — no brand owns it (3 brands, 7%)
Demand
Baking Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Baking Paper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baking paper221K/yr
- parchment paper106K/yr
- greaseproof paper96K/yr
- parchment paper for baking45K/yr
- baking parchment26K/yr
- baking paper roll12K/yr
- grease proof paper11K/yr
- baking parchment roll12K/yr
- greaseproof paper roll9K/yr
- butter paper8K/yr
Reviews and returns
What reviews say buyers love and hate about Baking Paper
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Everything sticks to it
should be non stick
i repeat NOT non stick
It burns very quickly
burns
Caught on fire at 180 degrees oven and air fryer
It is not the same quality as the item i purchased before even though the the packaging is the same
Quality gone down
the quality has noticeably decreased on this last order
The only thing I found is the sheets are way too big
Bigger than I thought - nice surprise
does its job although the width is a lot smaller than I expected
very difficult to get one out at a time - had to put them together quite a few times
Love
Sturdy quality
Great product very pleased with purchase
Excellent Quality Product
Good Value
Value for money
Amazing Value
It does the job
As described
It does a job
Perfect for baking
Great stuff, value for money and fits well on baking trays and very useful
Very good at making cookies
Easy to use
so convenient, doesnt need to be tore off, its the perfect size for all of my baking trays
Makes life easier
Return
0.1% Return rate 56% Fixable by listing
The only thing I found is the sheets are way too big
Bigger than I thought - nice surprise
does its job although the width is a lot smaller than I expected
unfortunately not tis time as i believe the price is quite high than it should be
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baking Paper questions
Answered from the same tracked data.









