Skip to content

Baking Paper

Fail

Prices span $1.59–$13.76, mostly outside the sweet spot, so Baking Paper is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£704K/yr577K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
87%top-5 click share · 9 brands · 49 sellers

Flapen Score

Baking Paper against its category

The dotted line is the Grocery average. Past it, Baking Paper is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baking Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baking Paper 577K times last year and spent an estimated £704K. The top 5 brands take 90% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 19.2% of those searches ended in a purchase.

Shoppers searched for this 577K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £704K a year.

Searches, last 12 months
577K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
19.2%
Market size, estimated
£704Ka year
Peak month
November1.5× the quietest month
Top search term
baking paper221K searches a year

02 · Price

A sale here is worth £6.37.

Listings sell for £6.37 on average, from £1.59 to £13.76. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 10,000 to 12,500 of them. At £6.37 that is £64K to £80K a year per listing.

Average price
£6.37under the $15 to $100 sweet spot
Price range
£1.59–£13.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
10,000–12,500
Revenue per listing a year
£64K–£80K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Papers, Wraps & Bags. It carries 2,689 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#15in Papers, Wraps & Bags
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,689per listing
Listings tracked
10

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Baking Paper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.

£0£106K£211K£317K£423K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

49

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

87%

Top 20: 100%

Open market

7%

  • by Amazon42%
  • Morrisons18%
  • PROWRAP15%
  • Caterserve8%
  • LuxLiv6%
  • Sealapack3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Baking Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Baking Paper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • baking paper221K/yr
  • parchment paper106K/yr
  • greaseproof paper96K/yr
  • parchment paper for baking45K/yr
  • baking parchment26K/yr
  • baking paper roll12K/yr
  • grease proof paper11K/yr
  • baking parchment roll12K/yr
  • greaseproof paper roll9K/yr
  • butter paper8K/yr

Reviews and returns

What reviews say buyers love and hate about Baking Paper

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Adhesion/Stickiness”
0.1%of orders come back
“Everything sticks to it”
A buyer, on “Adhesion/Stickiness”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Baking Paper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data