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Baking Paper

Fail

Prices span $1.59–$13.76, mostly outside the sweet spot, so Baking Paper is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£704K/yr577K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
87%top-5 click share · 9 brands · 49 sellers

Flapen Score

Baking Paper against its category

The dotted line is the Grocery average. Past it, Baking Paper is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baking Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baking Paper 577K times last year and spent an estimated £704K. The top 5 brands take 90% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

19.2% of searches ended in a purchase last week.

Shoppers searched for this 577K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £704K a year.

Searches, last 12 months
577K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
19.2%
Market size, estimated
£704Ka year
Peak month
November1.5× the quietest month
Top search term
baking paper221K searches a year

02 · Price

A sale here is worth £6.37.

Listings sell for £6.37 on average, from £1.59 to £13.76. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 10,000 to 12,500 of them. At £6.37 that is £64K to £80K a year per listing.

Average price
£6.37under the $15 to $100 sweet spot
Price range
£1.59–£13.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
10,000–12,500
Revenue per listing a year
£64K–£80K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Papers, Wraps & Bags. It carries 2,689 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#15in Papers, Wraps & Bags
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,689per listing
Listings tracked
10

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Baking Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£106K£211K£317K£423K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

49

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

7%

  • by Amazon42%
  • Morrisons18%
  • PROWRAP15%
  • Caterserve8%
  • LuxLiv6%
  • Sealapack3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Baking Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Baking Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baking paper221K/yr
  • parchment paper106K/yr
  • greaseproof paper96K/yr
  • parchment paper for baking45K/yr
  • baking parchment26K/yr
  • baking paper roll12K/yr
  • grease proof paper11K/yr
  • baking parchment roll12K/yr
  • greaseproof paper roll9K/yr
  • butter paper8K/yr

Reviews and returns

What reviews say buyers love and hate about Baking Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness26%−0.07

Everything sticks to it

should be non stick

i repeat NOT non stick

Flammable18%−0.05

It burns very quickly

burns

Caught on fire at 180 degrees oven and air fryer

Quality-Overall9%+1.43

It is not the same quality as the item i purchased before even though the the packaging is the same

Quality gone down

the quality has noticeably decreased on this last order

Size-Overall9%+0.13

The only thing I found is the sheets are way too big

Bigger than I thought - nice surprise

does its job although the width is a lot smaller than I expected

Assembly/Installation6%−0.02

very difficult to get one out at a time - had to put them together quite a few times

Love

Quality-Overall32%+1.43

Sturdy quality

Great product very pleased with purchase

Excellent Quality Product

Value For Money16%+0.67

Good Value

Value for money

Amazing Value

Advertised Vs Actual Product11%+0.57

It does the job

As described

It does a job

Baking10%+0.93

Perfect for baking

Great stuff, value for money and fits well on baking trays and very useful

Very good at making cookies

Ease Of Use9%+0.15

Easy to use

so convenient, doesnt need to be tore off, its the perfect size for all of my baking trays

Makes life easier

Return

0.1% Return rate 56% Fixable by listing

Size-Overall47%█▆█▅▄▅

The only thing I found is the sheets are way too big

Bigger than I thought - nice surprise

does its job although the width is a lot smaller than I expected

Value For Money14%▁█▂▇▂▅

unfortunately not tis time as i believe the price is quite high than it should be

Dispensing Mechanism7%▁▁▁▅█▆
Thin4%▁▁▁▁▁█
Thickness3%█▁▁▃▁▁

FAQ

Common Baking Paper questions

Answered from the same tracked data.