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Baileys Glass

soft demand (-38.9% this quarter) — Baileys Glass doesn't clear our bar today.

Flapen Score

33
Skip it
Market size 8Growth 6Conversion 56Competition 17Returns 96Price range 20Avg price 42Brand share 16Review moat 86Quality gap 43
This niche Category average

Is Baileys Glass profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Baileys Glass is a £30K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.

Baileys Glass: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -38.9% over the last 90 days and 4.7% of searches end in a purchase.

£30K

revenue / yr

Units sold / yr2K
Search volume / yr-38.9%59K
Conversion rate4.7%
Avg price£10.98

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers7 · 12
Top-5 product click share80%
Open market7%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement70%
New entrants (1y)3· 0 succeeded
Avg rating4.5★
Avg reviews274

Top Baileys Glass products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

£0£5K£9K£14K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

12

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

3%

  • BEAMS INTERNATIONAL57%
  • Regalo17%
  • Blue Tree8%
  • Topline6%
  • Ravenhead5%
  • Eidoct4%
  • Open — no brand owns it (1 brand, 3%)

Baileys Glass demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume59KCVR4.7%Products10Brands7Top 5 Brands93%OOS Rate13.9%Rating4.5★Reviews274Avg BSR#452
8K6KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 27.3×

Top Baileys Glass search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • baileys glass32K/yr
  • baileys glasses18K/yr
  • baileys glasses set of 29K/yr

What reviews say buyers love and hate about Baileys Glass

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Gifting Purpose33%

CHRISTMAS GIFT

Quality-Overall14%

Good quality

Strength14%

Solid, high quality tumblers

Value For Money11%

Reasonably priced

Taste-Overall9%

Baileys taste lovely as it should

What buyers complain about

78% of reviews
Quality-Overall19%

Cheap

Thickness13%

Really thick ugly glasses

Value For Money13%

Very expensive looking

Size-Overall9%

they are large

Color Fading/Discoloration6%

Colour faded immediately after a couple washes in sink

Baileys Glass return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

41%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
31%
2Quality-Overall
25%
3Weight Heavy
19%
4Value For Money
9%
5Advertised Vs Actual Product
9%

Common Baileys Glass questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Baileys Glass 33/100 on Amazon United Kingdom — Skip it. The niche generates £30K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -38.9% over the last 90 days.
Search demand for Baileys Glass on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 27.3× the quietest.