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33

Baileys Glass

Skip it

Soft demand (-38.9% this quarter) — this niche doesn't clear our bar today.

Market size 8Growth 6Conversion 56Competition 17Returns 96Price range 20Avg price 42Brand share 16Review moat 86Quality gap 43

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Great273.7

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£10.98

avg listing price — sweet spot $15–$100

Price range

Bad£7.25–£16.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad£30K

£30K/yr · 59K searches

Growth

Bad-38.9%

90-day search growth — must beat 0% to launch

Is baileys glass profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, baileys glass is a £30K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

baileys glass market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
2K–2K
avg 100–250/product
Revenue / yr
£16K–£22K
units × avg price
Conversion rate
4.7%
Avg BSR
#452
Page quality
0%
Prime
80%
Sponsored
70%
Out of stock
13.9%
Avg brand age
55 months
Avg seller age
186 days

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 flat

Sellers

12

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

3%

  • BEAMS INTERNATIONAL57%
  • Regalo17%
  • Blue Tree8%
  • Topline6%
  • Ravenhead5%
  • Eidoct4%
  • Open — no brand owns it (1 brand, 3%)

baileys glass demand & seasonality

Weekly Amazon search volume, last 83 weeks — -38.9% search growth over the last 90 days.
8K6KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 27.3×

Top baileys glass search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • baileys glass32K/yr
  • baileys glasses18K/yr
  • baileys glasses set of 29K/yr
All search terms

Top baileys glass products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%£5K30%£9K45%£14K60%£18K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about baileys glass

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose33%

“CHRISTMAS GIFT”

Quality-Overall14%

“Good quality”

Strength14%

“Solid, high quality tumblers”

Value For Money11%

“Reasonably priced”

Taste-Overall9%

“Baileys taste lovely as it should”

Flavor4%

“Loved all the flavours”

Shape/Style4%

“Sturdy and stylish”

Weight Light2%

“Pretty glass good weight”

Size-Overall1%

“the perfect size”

Comfort-Overall1%

“Comfortable to hold”

What buyers complain about

Quality-Overall19%

“Cheap”

Thickness13%

“Really thick ugly glasses”

Value For Money13%

“Very expensive looking”

Size-Overall9%

“they are large”

Color Fading/Discoloration6%

“Colour faded immediately after a couple washes in sink”

Design-Overall6%

“Disappointed with appearance for the orice”

Gifting Purpose6%

“I definitely wouldnt use them for a gift to someone I cared about”

Color6%

“colours fade quickly”

Top return reasons

Size-Overall31%
Quality-Overall25%
Weight Heavy19%
Value For Money9%
Advertised Vs Actual Product9%
Gifting Purpose6%

Common baileys glass questions

Is baileys glass profitable to sell on Amazon United Kingdom?
The niche generates £30K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -38.9%. Flapen's verdict: Skip it (33/100).
How competitive is the baileys glass niche?
7 brands and 12 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in baileys glass?
Top complaints mined from reviews: Quality-Overall, Thickness, Value For Money. The return rate is 0.9%.
When does demand for baileys glass peak?
Demand peaks in Nov–Dec; the busiest month runs 27.3× the quietest.
What does it cost to enter the baileys glass niche?
Listings span £7.25–£16.96; the average listing price is £10.98 (sweet spot $15–$100). The average incumbent carries 274 reviews — the moat a new listing must climb.

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