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Baileys Glass

Fail

Demand is soft, at -38.9% this quarter, so Baileys Glass is a Fail.

Flapen Score
33
33 / 100
Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 46
Market size
£30K/yr59K searches / yr
90-day growth
-38.9%search demand this quarter
Competition
80%top-5 click share · 7 brands · 12 sellers

Flapen Score

Baileys Glass against its category

The dotted line is the Grocery average. Past it, Baileys Glass is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baileys Glass market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baileys Glass 59K times last year and spent an estimated £30K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -38.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-38.9%
Conversion, latest week
4.7%
Market size, estimated
£30Ka year
Peak month
December27.3× the quietest month
Top search term
baileys glass32K searches a year

02 · Price

A sale here is worth £10.98.

Listings sell for £10.98 on average, from £7.25 to £16.96. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £10.98 that is £1K to £3K a year per listing.

Average price
£10.98under the $15 to $100 sweet spot
Price range
£7.25–£16.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #452 within Beer, Wine & Spirits. It carries 274 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
80%
Out of stock, average day
13.9%
Average rank
#452in Beer, Wine & Spirits
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
274per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Baileys Glass products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

12

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

3%

  • BEAMS INTERNATIONAL57%
  • Regalo17%
  • Blue Tree8%
  • Topline6%
  • Ravenhead5%
  • Eidoct4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Baileys Glass search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 27.3×

Search terms

Top Baileys Glass search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baileys glass32K/yr
  • baileys glasses18K/yr
  • baileys glasses set of 29K/yr

Reviews and returns

What reviews say buyers love and hate about Baileys Glass

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.02

Cheap

A bit cheap looking

they look and feel a bit cheap and nasty and too big to hold comfortably one handed

Thickness13%−0.08

Really thick ugly glasses

Why so thick

Value For Money13%+0.61

Very expensive looking

expensive

Size-Overall9%−0.04

they are large

really expensive for how tiny it is

Color Fading/Discoloration6%−0.04

Colour faded immediately after a couple washes in sink

Love

Gifting Purpose33%+2.57

CHRISTMAS GIFT

Amazing Gift

Christmas present

Quality-Overall14%−0.02

Good quality

Solid, high quality tumblers

Nice item

Strength14%−0.01

Solid, high quality tumblers

Sturdy and stylish

These glasses are quite substantial and robust, and I am hopeful that they will prove to be durable over time

Value For Money11%+0.61

Reasonably priced

Great value for money

These are rather exceptional for the price

Taste-Overall9%+0.88

Baileys taste lovely as it should

Good looking and tasty

Tasted lovely all of them

Return

0.9% Return rate 41% Fixable by listing

Size-Overall31%▁█▆▁▁▅

they are large

really expensive for how tiny it is

Quality-Overall25%█▁▁▁▅▁

Cheap

A bit cheap looking

they look and feel a bit cheap and nasty and too big to hold comfortably one handed

Weight Heavy19%▁▁█▁▁▇
Value For Money9%▁▁▁▁█▁

Very expensive looking

expensive

Advertised Vs Actual Product9%▁█▁▁▄▁

FAQ

Common Baileys Glass questions

Answered from the same tracked data.