Baileys Chocolate
Baileys Chocolate shows low returns (0.2%), but soft demand (-52.3% this quarter) keeps it on the watch list.
Flapen Score
Is Baileys Chocolate profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Baileys Chocolate is a £192K/yr Amazon United Kingdom market (188K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Baileys Chocolate: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -52.3% over the last 90 days and 8.9% of searches end in a purchase.
£192K
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 15% of the market is open.
15%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 24 products
Top Baileys Chocolate products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Baileys Chocolate Liqueur | 15.7% vol | 50cl | Real Belgian Chocolate | Award-Winning | Great Over Ice or in Cocktails
- Price
- £10.12
- Rating
- 4.8/5
- Reviews
- 795
- Age
- 1y ago
Baileys Irish Cream Twist Wraps Milk Chocolate Truffles in a Box 135G
- Price
- £5.85
- Rating
- 4.4/5
- Reviews
- 1,897
- Age
- 8y ago
Baileys Chocolate Collection 135g
- Price
- £10.50
- Rating
- 4.4/5
- Reviews
- 105
- Age
- 2y ago
Baileys Original Chocolate Bar Novelty Gift Irish Cream 90g
- Price
- £5.96
- Rating
- 4.4/5
- Reviews
- 522
- Age
- 12y ago
Baileys Chocolate Selection 175g - Baileys Original Irish Cream Selection Gift Box - Perfect for Fathers Day Birthday and To Say Thank You Mothers Day
- Price
- £11.89
- Rating
- 4.4/5
- Reviews
- 127
- Age
- 4y ago
Trending
90-day click momentum
Baileys Gift Set Baileys Chocolate Gift Box 100g | Bailes Original Irish Cream Truffles | Luxury Birthday Hampers Easter Gifts Presents for Women Men chocolate gifts
- Price
- £8.36
- Rating
- 4.3/5
- Reviews
- 74
- Age
- 4y ago
Baileys White Chocolate Flavour with Raspberry Liqueur | 17% vol | 50cl | Blend of Irish Cream | White Chocolate Flavour & Sweet Tartness of Raspberries | Enjoy Over Ice or in Cocktails
- Price
- £9.66
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 5mo ago
The Ultimate Baileys Irish Cream & Chocolate Hamper With Miniatures - Includes Chocolate Collection Box Miniature Bottles Mini Delights Salted Caramel & Truffle Chocolate - Exclusive to Burmonts
- Price
- £28.92
- Rating
- 4.5/5
- Reviews
- 251
- Age
- 6y ago
Baileys Chocolate Twists Gift Box | Light and Crispy Chocolate Coated Wafers Fingers Infused With Baileys Ganache | Great Gift For Baileys Lovers
- Price
- £6.56
- Rating
- 4.4/5
- Reviews
- 206
- Age
- 3y ago
Baileys Chocolate Hamper - Includes Chocolate Collection Box Salted Caramel Bar Pouch & Original Irish Cream- Christmas Valentines Day Mothers Day
- Price
- £20.88
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 1y ago
Newest
by launch dateBaileys White Chocolate Flavour with Raspberry Liqueur | 17% vol | 50cl | Blend of Irish Cream | White Chocolate Flavour & Sweet Tartness of Raspberries | Enjoy Over Ice or in Cocktails
- Price
- £9.66
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 5mo ago
Baileys Chocolate Strawberries & Cream Flavour Truffle Tube 318g Gift for Birthday & Christmas
- Price
- £13.16
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 10mo ago
Baileys Gift Set Mothers Day Gifts For Her 500g Bailes Original Irish Cream Truffles Lint Assorted New Bailes Mallow | Chocolate Gifts for Her Mothers Day Birthday Presents for women
- Price
- £20.07
- Rating
- 2.8/5
- Reviews
- 16
- Age
- 10mo ago
Anthon Berg Baileys Treats 175 g (Pack of 1)
- Price
- £7.11
- Rating
- 4.3/5
- Reviews
- 97
- Age
- 1y ago
Baileys Chocolate Hamper - Includes Chocolate Collection Box Salted Caramel Bar Pouch & Original Irish Cream- Christmas Valentines Day Mothers Day
- Price
- £20.88
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
57
Top-5 brand share
85%
Top 20: 92%
Top-5 click share
54%
Top 20: 96%
Open market
8%
- Baileys64%
- --8%
- Sync'T7%
- Lir7%
- TJMolten4%
- Soolar3%
- Open — no brand owns it (3 brands, 8%)
Baileys Chocolate demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 34.7×
Top Baileys Chocolate search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- baileys chocolate114K/yr
- baileys chocolates22K/yr
- chocolate baileys15K/yr
- baileys truffles11K/yr
- baileys chocolate truffles8K/yr
- white chocolate baileys7K/yr
- baileys chocolate liqueur6K/yr
- baileys biscuits5K/yr
What reviews say buyers love and hate about Baileys Chocolate
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Hands down, my favourite chocolates”
“Bought as a Christmas present, the person receiving it, liked it, so it served its purpose well”
“Not too expensive”
“Delicious flavour”
“Liquor”
What buyers complain about
83% of reviews“Very expensive for what they were”
“Undrinkable”
“Probably my own fault for not reading the size properly”
“lower quality than I was expecting”
“Recipient didn't like as centre is liquid”
Common Baileys Chocolate questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
