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Baileys Chocolate

Maybe

Returns run at only 0.2% of orders. But demand is soft, at -52.3% this quarter, so Baileys Chocolate is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£192K/yr188K searches / yr
90-day growth
-52.3%search demand this quarter
Competition
54%top-5 click share · 9 brands · 57 sellers

Flapen Score

Baileys Chocolate against its category

The dotted line is the Grocery average. Past it, Baileys Chocolate is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baileys Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baileys Chocolate 188K times last year and spent an estimated £192K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -52.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £192K a year.

Searches, last 12 months
188K
Growth, 90 days vs prior 90
-52.3%
Conversion, latest week
8.9%
Market size, estimated
£192Ka year
Peak month
December34.7× the quietest month
Top search term
baileys chocolate114K searches a year

02 · Price

A sale here is worth £11.44.

Listings sell for £11.44 on average, from £5.85 to £28.92. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £11.44 that is £3K to £6K a year per listing.

Average price
£11.44under the $15 to $100 sweet spot
Price range
£5.85–£28.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #544 within Beer, Wine & Spirits. It carries 328 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
96%
Out of stock, average day
13.1%
Average rank
#544in Beer, Wine & Spirits
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
328per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Baileys Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

57

Top-5 brand share

85%

Top 20: 92%

Top-5 click share

54%

Top 20: 96%

Open market

8%

  • Baileys64%
  • --8%
  • Sync'T7%
  • Lir7%
  • TJMolten4%
  • Soolar3%
  • Open — no brand owns it (3 brands, 8%)

Demand

Baileys Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 34.7×

Search terms

Top Baileys Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baileys chocolate114K/yr
  • baileys chocolates22K/yr
  • chocolate baileys15K/yr
  • baileys truffles11K/yr
  • baileys chocolate truffles8K/yr
  • white chocolate baileys7K/yr
  • baileys chocolate liqueur6K/yr
  • baileys biscuits5K/yr

Reviews and returns

What reviews say buyers love and hate about Baileys Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money37%−0.21

Very expensive for what they were

pricey for what it is

A bit on the expensive side

Taste-Overall15%+1.08

Undrinkable

Not much taste of white chocolate or raspberry either

Absolutely disgusting

Size-Overall8%−0.09

Probably my own fault for not reading the size properly

It is very small

so if anything Im just mad it wasnt bigger

Quality-Overall7%−0.03

lower quality than I was expecting

not as good as the original

Dilute/Watery4%−0.05

Recipient didn't like as centre is liquid

Love

Taste-Overall41%+1.08

Hands down, my favourite chocolates

Gorgeous creamy taste

Very tasty

Gifting Purpose14%+1.81

Bought as a Christmas present, the person receiving it, liked it, so it served its purpose well

Good gift

Again lovely gift for any occasion gifts

Value For Money13%−0.21

Not too expensive

Good value for money

the price is right

Flavor8%+0.67

Delicious flavour

Rich Chocolate Flavour

The flavour is rich, creamy, smooth and gloriously chocolatey

Alcohol Flavor6%+0.77

Liquor

chocolatey goodness with an alcohol kick

Lovely drink

FAQ

Common Baileys Chocolate questions

Answered from the same tracked data.