Is baileys chocolate profitable to sell on Amazon United Kingdom?

The niche generates £192K/yr across 24 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -52.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the baileys chocolate niche?

9 brands and 57 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in baileys chocolate?

Top complaints mined from reviews: Value For Money, Taste-Overall, Size-Overall. The return rate is 0.2%.

When does demand for baileys chocolate peak?

Demand peaks in Nov–Dec; the busiest month runs 34.7× the quietest.

What does it cost to enter the baileys chocolate niche?

Listings span £5.85–£28.92; the average listing price is £11.44 (sweet spot $15–$100). The average incumbent carries 328 reviews — the moat a new listing must climb.

baileys chocolate

Worth a look

Shows low returns (0.2%), but soft demand (-52.3% this quarter) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Review moat

Great328.38

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£5.85–£28.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£11.44

avg listing price — sweet spot $15–$100

Market size

Okay£192K

£192K/yr · 188K searches

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Growth

Bad-52.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, baileys chocolate is a £192K/yr Amazon United Kingdom market (188K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

baileys chocolate market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: £172K–£229K; units × avg price
Conversion rate: 8.9%
Avg BSR: #544
Page quality: 0%
Prime: 96%
Sponsored: 33%
Out of stock: 13.1%
Avg brand age: 64 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

85%

Top 20: 92%

Top-5 click share

54%

Top 20: 96%

Open market

Baileys64%
--8%
Sync'T7%
Lir7%
TJMolten4%
Soolar3%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -52.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 34.7×

Open Trend

Top baileys chocolate search terms

baileys chocolate114K/yr -46.9%8.1% conv.
baileys chocolates22K/yr -61.9%10.1% conv.
chocolate baileys15K/yr -49.5%11.4% conv.
baileys truffles11K/yr -56.1%9.6% conv.
baileys chocolate truffles8K/yr -59.2%8.7% conv.
white chocolate baileys7K/yr -76.9%7.9% conv.
baileys chocolate liqueur6K/yr -59.0%8.3% conv.
baileys biscuits5K/yr -61.8%3.1% conv.

All search terms

Top baileys chocolate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Baileys£10.124.8★795 rev

Baileys Irish Cream Twist Wraps Milk Chocolate Truffles in a Box 135G

Baileys£5.854.4★1,897 rev

Baileys Chocolate Collection 135g

Baileys£10.504.4★105 rev

Baileys Original Chocolate Bar Novelty Gift Irish Cream 90g

Baileys£5.964.4★522 rev

Baileys Chocolate Selection 175g - Baileys Original Irish Cream Selection Gift Box - Perfect for Fathers Day Birthday and To Say Thank You Mothers Day

--£11.894.4★127 rev

Newest

by launch date

Baileys£9.66103 rev

5mo ago

Baileys Chocolate Strawberries & Cream Flavour Truffle Tube 318g Gift for Birthday & Christmas

Lir£13.1627 rev

10mo ago

Baileys Gift Set Mothers Day Gifts For Her 500g Bailes Original Irish Cream Truffles Lint Assorted New Bailes Mallow | Chocolate Gifts for Her Mothers Day Birthday Presents for women

TJMolten£20.0716 rev

10mo ago

Anthon Berg Baileys Treats 175 g (Pack of 1)

Anthon Berg£7.1197 rev

1y ago

Baileys Chocolate Hamper - Includes Chocolate Collection Box Salted Caramel Bar Pouch & Original Irish Cream- Christmas Valentines Day Mothers Day

Soolar£20.8860 rev

1y ago

What buyers say about baileys chocolate

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall41%

“Hands down, my favourite chocolates”

Gifting Purpose14%

“Bought as a Christmas present, the person receiving it, liked it, so it served its purpose well”

Value For Money13%

“Not too expensive”

Flavor8%

“Delicious flavour”

Alcohol Flavor6%

“Liquor”

Sweetness5%

“Love this hot chocolate”

Quality-Overall4%

“good quality”

Soft Feel2%

“Silky smooth and full of flavour”

Advertised Vs Actual Product1%

“Just what I wanted”

What buyers complain about

Value For Money37%

“Very expensive for what they were”

Taste-Overall15%

“Undrinkable”

Size-Overall8%

“Probably my own fault for not reading the size properly”

Quality-Overall7%

“lower quality than I was expecting”

Dilute/Watery4%

“Recipient didn't like as centre is liquid”

Sweetness4%

“Too sweet”

Moist/Dry2%

“This Variety is Dry and not nice compared to the Rum and Cherry one”

Durability2%

“These didn't last long”

Ease Of Use2%

“hard to share”

Color1%

“Not a white box - it's black”

Common questions

Is baileys chocolate profitable to sell on Amazon United Kingdom?: The niche generates £192K/yr across 24 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -52.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the baileys chocolate niche?: 9 brands and 57 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in baileys chocolate?: Top complaints mined from reviews: Value For Money, Taste-Overall, Size-Overall. The return rate is 0.2%.
When does demand for baileys chocolate peak?: Demand peaks in Nov–Dec; the busiest month runs 34.7× the quietest.
What does it cost to enter the baileys chocolate niche?: Listings span £5.85–£28.92; the average listing price is £11.44 (sweet spot $15–$100). The average incumbent carries 328 reviews — the moat a new listing must climb.