51
baileys chocolate
Worth a lookShows low returns (0.2%), but soft demand (-52.3% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great328.38avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£5.85–£28.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.44avg listing price — sweet spot $15–$100
Market size
Okay£192K£192K/yr · 188K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-52.3%90-day search growth — must beat 0% to launch