Baby Laundry Detergent
a small market ($51K/yr) — Baby Laundry Detergent doesn't clear our bar today.
Flapen Score
Is Baby Laundry Detergent profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Baby Laundry Detergent is a £51K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Feb–Apr–May. Verdict: Skip it — 37/100.
Baby Laundry Detergent: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.3% over the last 90 days and 4.2% of searches end in a purchase.
£51K
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 24 products
Top Baby Laundry Detergent products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Dreft Stage 1: Newborn Baby Liquid Laundry Detergent 32 loads 46 fl oz
- Price
- £15.98
- Rating
- 4.8/5
- Reviews
- 2,860
- Age
- 1y ago
Ecover Zero Non-Bio Laundry Detergent Laundry Washing Liquid For Sensitive Skin Baby Laundry 1 x 40 Washes 1 x 1.43L
- Price
- £5.50
- Rating
- 4.7/5
- Reviews
- 1,269
- Age
- 2y ago
Fairy Non Bio Liquid Laundry Detergent 101 Washes 3.131 l Voted Number 1 for Sensitive Skin
- Price
- £11.20
- Rating
- 4.7/5
- Reviews
- 1,148
- Age
- 1y ago
ATTITUDE Baby Laundry Detergent Liquid EWG Verified Safe for Baby Clothes Infant and Newborn Vegan and Naturally Derived Washing Soap HE Compatible Unscented 35 Loads 1.04 Liters
- Price
- £9.60
- Rating
- 4.5/5
- Reviews
- 4,204
- Age
- 8y ago
ATTITUDE Baby Laundry Detergent Liquid EWG Verified Safe for Baby Clothes Infant and Newborn Vegan and Naturally Derived Washing Soap HE Compatible Soothing Chamomile 35 Loads 1.04 Liters
- Price
- £9.01
- Rating
- 4.5/5
- Reviews
- 4,204
- Age
- 10y ago
Trending
90-day click momentum
ATTITUDE Baby Laundry Detergent Liquid EWG Verified Safe for Baby Clothes Infant and Newborn Vegan and Naturally Derived Washing Soap HE Compatible Unscented 80 Loads 2 Liters
- Price
- £16.63
- Rating
- 4.5/5
- Reviews
- 4,204
- Age
- 2y ago
ATTITUDE Baby Laundry Detergent Liquid Made in Canada EWG Verified Safe for Baby Clothes Infant and Newborn Naturally Derived HE Compatible Soothing Chamomile 80 Loads 2 L
- Price
- £20.70
- Rating
- 4.5/5
- Reviews
- 4,204
- Age
- 7mo ago
Fairy Fabric Softener Voted No1 for Sensitive Skin Hypoallergenic 129 Washes 3.999l
- Price
- £5.71
- Rating
- 4.8/5
- Reviews
- 723
- Age
- 6mo ago
ATTITUDE Baby Laundry Detergent Liquid EWG Verified Safe for Baby Clothes Infant and Newborn Vegan and Naturally Derived Washing Soap HE Compatible Unscented 35 Loads 1.04 Liters
- Price
- £9.60
- Rating
- 4.5/5
- Reviews
- 4,204
- Age
- 8y ago
ATTITUDE Baby Washing-Up Liquid and Bottle Cleaner EWG Verified No Added Dyes or Fragrances Tough on Milk Residue and Grease Vegan Sweet Lullaby 700 mL
- Price
- £5.37
- Rating
- 4.5/5
- Reviews
- 11,386
- Age
- 5y ago
Newest
by launch dateFairy Fabric Softener Voted No1 for Sensitive Skin Hypoallergenic 129 Washes 3.999l
- Price
- £5.71
- Rating
- 4.8/5
- Reviews
- 723
- Age
- 6mo ago
ATTITUDE Baby Laundry Detergent Liquid Made in Canada EWG Verified Safe for Baby Clothes Infant and Newborn Naturally Derived HE Compatible Soothing Chamomile 80 Loads 2 L
- Price
- £20.70
- Rating
- 4.5/5
- Reviews
- 4,204
- Age
- 7mo ago
Fairy Non Bio Laundry Detergent Gel 38 Washes 1.254 L Voted Number 1 For Sensitive Skin
- Price
- £6.17
- Rating
- 4.8/5
- Reviews
- 226
- Age
- 1y ago
Fairy Non Bio Liquid Laundry Detergent 101 Washes 3.131 l Voted Number 1 for Sensitive Skin
- Price
- £11.20
- Rating
- 4.7/5
- Reviews
- 1,148
- Age
- 1y ago
Dreft Stage 1: Newborn Baby Liquid Laundry Detergent 32 loads 46 fl oz
- Price
- £15.98
- Rating
- 4.8/5
- Reviews
- 2,860
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
124
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
65%
Top 20: 98%
Open market
7%
- BIO SPECTRA ATTITUDE24%
- Ecover18%
- Fairy Non Bio17%
- ATTITUDE16%
- Dreft15%
- justgreenorganic4%
- Open — no brand owns it (5 brands, 7%)
Baby Laundry Detergent demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Apr, May · busiest ÷ quietest = 11.9×
Top Baby Laundry Detergent search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- baby laundry detergent31K/yr
- baby detergents8K/yr
- baby washing detergent10K/yr
- baby detergent laundry newborn17K/yr
- baby detergent11K/yr
- baby washing liquid15K/yr
- dreft laundry detergent5K/yr
- dreft5K/yr
- baby laundry6K/yr
- baby washing powder5K/yr
What reviews say buyers love and hate about Baby Laundry Detergent
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Lasting fragrance”
“Excellent price”
“Good quality and environmentally friendly”
“decent cleaning performance”
“Gentle on the skin”
What buyers complain about
46% of reviews“Smell is so strong”
“Caused irritation”
“Unfortunately slight leakage”
“I'm not sure if it actually cleans”
“just a bit pricey”
Baby Laundry Detergent return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
4%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Baby Laundry Detergent questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
