Baby Laundry Detergent
FailShoppers spend an estimated $51K a year here, so Baby Laundry Detergent is a Fail.
- Flapen Score
- 37 / 100Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 4637
- Market size
- £51K/yr117K searches / yr
- 90-day growth
- -8.3%search demand this quarter
- Competition
- 65%top-5 click share · 11 brands · 124 sellers
Flapen Score
Baby Laundry Detergent against its category
The dotted line is the Grocery average. Past it, Baby Laundry Detergent is stronger. Inside it, weaker.
Market
The Baby Laundry Detergent market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Laundry Detergent 117K times last year and spent an estimated £51K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Feb–Apr–May. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.
- Searches, last 12 months
- 117K
- Growth, 90 days vs prior 90
- -8.3%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £51Ka year
- Peak month
- January11.9× the quietest month
- Top search term
- baby laundry detergent31K searches a year
02 · Price
A sale here is worth £10.43.
Listings sell for £10.43 on average, from £3.33 to £20.70. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.43 that is £1K to £3K a year per listing.
- Average price
- £10.43under the $15 to $100 sweet spot
- Price range
- £3.33–£20.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #210 within Laundry. It carries 2,512 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 92%
- Out of stock, average day
- 0.5%
- Average rank
- #210in Laundry
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,512per listing
- Listings tracked
- 24
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Baby Laundry Detergent products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dreft Stage 1: Newborn Baby Liquid Laundry Detergent 32 loads 46 fl oz
- Price
- £15.98
- Rating
- 4.8/5
- Reviews
- 2,860
- Age
- 1y ago

Ecover Zero Non-Bio Laundry Detergent Laundry Washing Liquid For Sensitive Skin Baby Laundry 1 x 40 Washes 1 x 1.43L
- Price
- £5.50
- Rating
- 4.7/5
- Reviews
- 1,269
- Age
- 2y ago

Fairy Non Bio Liquid Laundry Detergent 101 Washes 3.131 l Voted Number 1 for Sensitive Skin
- Price
- £11.20
- Rating
- 4.7/5
- Reviews
- 1,148
- Age
- 1y ago

ATTITUDE Baby Laundry Detergent Liquid EWG Verified Safe for Baby Clothes Infant and Newborn Vegan and Naturally Derived Washing Soap HE Compatible Unscented 35 Loads 1.04 Liters
- Price
- £9.60
- Rating
- 4.5/5
- Reviews
- 4,204
- Age
- 8y ago

ATTITUDE Baby Laundry Detergent Liquid EWG Verified Safe for Baby Clothes Infant and Newborn Vegan and Naturally Derived Washing Soap HE Compatible Soothing Chamomile 35 Loads 1.04 Liters
- Price
- £9.01
- Rating
- 4.5/5
- Reviews
- 4,204
- Age
- 10y ago
Trending
estimated 90-day click momentum
ATTITUDE Baby Laundry Detergent Liquid EWG Verified Safe for Baby Clothes Infant and Newborn Vegan and Naturally Derived Washing Soap HE Compatible Unscented 80 Loads 2 Liters
- Price
- £16.63
- Rating
- 4.5/5
- Reviews
- 4,204
- Age
- 2y ago

ATTITUDE Baby Laundry Detergent Liquid Made in Canada EWG Verified Safe for Baby Clothes Infant and Newborn Naturally Derived HE Compatible Soothing Chamomile 80 Loads 2 L
- Price
- £20.70
- Rating
- 4.5/5
- Reviews
- 4,204
- Age
- 7mo ago

Fairy Fabric Softener Voted No1 for Sensitive Skin Hypoallergenic 129 Washes 3.999l
- Price
- £5.71
- Rating
- 4.8/5
- Reviews
- 723
- Age
- 6mo ago

ATTITUDE Baby Laundry Detergent Liquid EWG Verified Safe for Baby Clothes Infant and Newborn Vegan and Naturally Derived Washing Soap HE Compatible Unscented 35 Loads 1.04 Liters
- Price
- £9.60
- Rating
- 4.5/5
- Reviews
- 4,204
- Age
- 8y ago

ATTITUDE Baby Washing-Up Liquid and Bottle Cleaner EWG Verified No Added Dyes or Fragrances Tough on Milk Residue and Grease Vegan Sweet Lullaby 700 mL
- Price
- £5.37
- Rating
- 4.5/5
- Reviews
- 11,386
- Age
- 5y ago
Newest
by launch date
Fairy Fabric Softener Voted No1 for Sensitive Skin Hypoallergenic 129 Washes 3.999l
- Price
- £5.71
- Rating
- 4.8/5
- Reviews
- 723
- Age
- 6mo ago

ATTITUDE Baby Laundry Detergent Liquid Made in Canada EWG Verified Safe for Baby Clothes Infant and Newborn Naturally Derived HE Compatible Soothing Chamomile 80 Loads 2 L
- Price
- £20.70
- Rating
- 4.5/5
- Reviews
- 4,204
- Age
- 7mo ago

Fairy Non Bio Laundry Detergent Gel 38 Washes 1.254 L Voted Number 1 For Sensitive Skin
- Price
- £6.17
- Rating
- 4.8/5
- Reviews
- 226
- Age
- 1y ago

Fairy Non Bio Liquid Laundry Detergent 101 Washes 3.131 l Voted Number 1 for Sensitive Skin
- Price
- £11.20
- Rating
- 4.7/5
- Reviews
- 1,148
- Age
- 1y ago

Dreft Stage 1: Newborn Baby Liquid Laundry Detergent 32 loads 46 fl oz
- Price
- £15.98
- Rating
- 4.8/5
- Reviews
- 2,860
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
124
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 98%
Open market
7%
- BIO SPECTRA ATTITUDE24%
- Ecover18%
- Fairy Non Bio17%
- ATTITUDE16%
- Dreft15%
- justgreenorganic4%
- Open — no brand owns it (5 brands, 7%)
Demand
Baby Laundry Detergent search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Apr, May · busiest ÷ quietest = 11.9×
Search terms
Top Baby Laundry Detergent search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby laundry detergent31K/yr
- baby detergents8K/yr
- baby washing detergent10K/yr
- baby detergent laundry newborn17K/yr
- baby detergent11K/yr
- baby washing liquid15K/yr
- dreft laundry detergent5K/yr
- dreft5K/yr
- baby laundry6K/yr
- baby washing powder5K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Laundry Detergent
We read the reviews and the return reasons for every product selling here.
“Smell is so strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Laundry Detergent questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









