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Baby Laundry Detergent

Fail

Shoppers spend only $51K a year here, so Baby Laundry Detergent is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£51K/yr117K searches / yr
90-day growth
-8.3%search demand this quarter
Competition
65%top-5 click share · 11 brands · 124 sellers

Flapen Score

Baby Laundry Detergent against its category

The dotted line is the Grocery average. Past it, Baby Laundry Detergent is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Laundry Detergent market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Laundry Detergent 117K times last year and spent an estimated £51K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Feb–Apr–May. Flapen scores it 37 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
4.2%
Market size, estimated
£51Ka year
Peak month
January11.9× the quietest month
Top search term
baby laundry detergent31K searches a year

02 · Price

A sale here is worth £10.43.

Listings sell for £10.43 on average, from £3.33 to £20.70. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.43 that is £1K to £3K a year per listing.

Average price
£10.43under the $15 to $100 sweet spot
Price range
£3.33–£20.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #210 within Laundry. It carries 2,512 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
92%
Out of stock, average day
0.5%
Average rank
#210in Laundry
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,512per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Baby Laundry Detergent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

124

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

65%

Top 20: 98%

Open market

7%

  • BIO SPECTRA ATTITUDE24%
  • Ecover18%
  • Fairy Non Bio17%
  • ATTITUDE16%
  • Dreft15%
  • justgreenorganic4%
  • Open — no brand owns it (5 brands, 7%)

Demand

Baby Laundry Detergent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Apr, May · busiest ÷ quietest = 11.9×

Search terms

Top Baby Laundry Detergent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby laundry detergent31K/yr
  • baby detergents8K/yr
  • baby washing detergent10K/yr
  • baby detergent laundry newborn17K/yr
  • baby detergent11K/yr
  • baby washing liquid15K/yr
  • dreft laundry detergent5K/yr
  • dreft5K/yr
  • baby laundry6K/yr
  • baby washing powder5K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Laundry Detergent

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell12%+1.06

Smell is so strong

Doesnt smell nice

Bad smell

Allergies9%−0.05

Caused irritation

Will produce an allergic reaction

Caused severe allergies

Leak-Proof7%

Unfortunately slight leakage

Leaking lid

Leaked

Ease Of Cleaning5%

I'm not sure if it actually cleans

they don't clean well

Doesn't clean the clothes at all

Value For Money4%+1.42

just a bit pricey

Waste of money

Not really worth the extra price

Love

Smell20%+1.06

Lasting fragrance

Great Smell

Smells fresh

Value For Money15%+1.42

Excellent price

Amazing value

Great Value

Quality-Overall11%+0.17

Good quality and environmentally friendly

Good make

Excellent product

Ease Of Cleaning7%

decent cleaning performance

It cleans excellent

Cleans well

Soft Feel5%

Gentle on the skin

soft and fluffy

Super soft

Return

0.1% Return rate 4% Fixable by listing

Leak-Proof58%▆█▇▇██

Unfortunately slight leakage

Leaking lid

Leaked

Smell12%▇█▅▇▄▆

Smell is so strong

Doesnt smell nice

Bad smell

Advertised Vs Actual Product4%▁▁█▄▇▇
Value For Money3%▁▁▄▄▄█

just a bit pricey

Waste of money

Not really worth the extra price

Ease Of Use2%▁▅▃█▇▂

FAQ

Common Baby Laundry Detergent questions

Answered from the same tracked data.