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Avocado Oil

Avocado Oil shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look
Market size 67Growth 16Conversion 82Competition 46Returns 100Price range 82Avg price 84Brand share 42Review moat 56Quality gap 30
This niche Category average

Is Avocado Oil profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Avocado Oil is a £670K/yr Amazon United Kingdom market (413K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 56/100.

Avocado Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -17.8% over the last 90 days and 8.7% of searches end in a purchase.

£670K

revenue / yr

Units sold / yr40K
Search volume / yr-17.8%413K
Conversion rate8.7%
Avg price£18.61

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers13 · 41
Top-5 product click share57%
Open market20%
Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement90%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews1,257

Top Avocado Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

£0£34K£67K£101K£134K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

41

Top-5 brand share

80%

Top 20: 97%

Top-5 click share

57%

Top 20: 100%

Open market

16%

  • Mel's Kitchen28%
  • Pure World15%
  • Omega Pressery14%
  • GOOD PHATS13%
  • Pure South Press9%
  • Morrisons4%
  • Open — no brand owns it (7 brands, 16%)

Avocado Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume413KCVR8.7%Products20Brands13Top 5 Brands80%OOS Rate1.7%Rating4.6★Reviews1,257Avg BSR#46
10K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Avocado Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • avocado oil246K/yr
  • avocado oil cooking83K/yr
  • avocado oil for hair16K/yr
  • avocado oil for skin10K/yr
  • high smoke point cooking oil7K/yr
  • avacado oil8K/yr
  • avocado oil for cooking7K/yr
  • algae cooking oil10K/yr
  • refined avocado oil5K/yr
  • cooking avocado oil5K/yr

What reviews say buyers love and hate about Avocado Oil

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Quality-Overall24%

The quality feels excellent — it has a clean

Oily/Greasy16%

Versatile clean oil

Taste-Overall14%

Doesnt negatively affect taste

Value For Money11%

Excellent value

Cooking Instructions7%

Perfect for cooking

What buyers complain about

73% of reviews
Taste-Overall24%

tasted really strong

Oily/Greasy14%

Very cloudy oil

Value For Money10%

too expensive

Advertised Vs Actual Product6%

Don't buy if you cannot see info with the ingredients on the bottle as it contains nuts and sesame

Quality-Overall5%

I don't care how good the quality of plastic you say you use

Avocado Oil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

21%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
26%
2Size-Overall
18%
3Value For Money
12%
4Dilute/Watery
9%
5Oily/Greasy
9%

Common Avocado Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Avocado Oil 56/100 on Amazon United Kingdom — Worth a look. The niche generates £670K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -17.8% over the last 90 days.
Search demand for Avocado Oil on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.