avocado oil
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£18.61avg listing price — sweet spot $15–$100
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Price range
Great£3.50–£74.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£670K£670K/yr · 413K searches
Review moat
Good1,257avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, avocado oil is a £670K/yr Amazon United Kingdom market (413K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
avocado oil market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- £558K–£744K
- units × avg price
- Conversion rate
- 8.7%
- Avg BSR
- #46
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 90%
- Out of stock
- 1.7%
- Avg brand age
- 65 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
41
Top-5 brand share
80%
Top 20: 97%
Top-5 click share
57%
Top 20: 100%
Open market
16%
- Mel's Kitchen28%
- Pure World15%
- Omega Pressery14%
- GOOD PHATS13%
- Pure South Press9%
- Morrisons4%
- Open — no brand owns it (7 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top avocado oil search terms
- avocado oil246K/yr
- avocado oil cooking83K/yr
- avocado oil for hair16K/yr
- avocado oil for skin10K/yr
- high smoke point cooking oil7K/yr
- avacado oil8K/yr
- avocado oil for cooking7K/yr
- algae cooking oil10K/yr
- refined avocado oil5K/yr
- cooking avocado oil5K/yr
Top avocado oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mels Kitchen 100% Pure Avocado Oil - 1 Litre in Glass Bottle | Natural Refined and Bottled in UK | Good for Cooking Drizzling & Dipping
Mel's Kitchen£15.824.6★235 rev
GOOD PHATS Spanish Light Avocado Oil - Everyday Cooking Oil from Hass & Fuerte Avocados - High Smoke Point for Frying Roasting Baking and More - Neutral Flavour to Replace Seed Oils (500ml)
GOOD PHATS£12.594.5★128 rev
Omega Pressery Avocado Oil for Cooking - 500 ml | Neutral Flavour | High Smoke Point 270C | 100% Pure Natural Cooking Oil | Ideal for Frying Roasting Baking & Air Frying at High Heat
Omega Pressery£10.154.7★112 rev
Pure South Press Cold-Pressed Extra Virgin Avocado Oil 500 ml Bottle | High Smoke Point Cooking Oil from Natural Whole Avocados for Keto Paleo & Vegan Diet | High in Mono-Unsaturated Fat & Vitamin E
Pure South Press£9.584.5★790 rev
Mels Kitchen 100% Pure Avocado Oil - 500 ml in Plastic Bottle | Natural Refined and Bottled in UK | Good for Cooking Drizzling & Dipping
Mel's Kitchen£9.004.8★31 rev
Newest
by launch dateMels Kitchen 100% Pure Avocado Oil - 500 ml in Plastic Bottle | Natural Refined and Bottled in UK | Good for Cooking Drizzling & Dipping
Mel's Kitchen£9.0031 rev
Eat Wholesome Organic Avocado Oil 500ml - Cold Pressed Unrefined High Source of Omega 9 100% Pure & Natural Rich In Monounsaturated Fats High Smoke Point Vegan
Eat Wholesome£15.3876 rev
GOOD PHATS Spanish Light Avocado Oil Squeezy - Everyday Cooking Oil In Convenient Squeezy Bottle - High Smoke Point for Frying Roasting Baking and More - Neutral Flavour to Replace Seed Oils (750ml)
GOOD PHATS£13.8887 rev
Omega Pressery Avocado Oil for Cooking - 500 ml | Neutral Flavour | High Smoke Point 270C | 100% Pure Natural Cooking Oil | Ideal for Frying Roasting Baking & Air Frying at High Heat
Omega Pressery£10.15112 rev
Omega Pressery Avocado Oil for Cooking - 5L | Neutral Flavour | High Smoke Point 270C | Pure Cooking Oil | Bulk Size for Professional Kitchen | Frying Roasting Baking & Air Frying at High Heat
Omega Pressery£59.1229 rev
Trending
90-day click momentumMels Kitchen 100% Pure Avocado Oil - 500 ml in Plastic Bottle | Natural Refined and Bottled in UK | Good for Cooking Drizzling & Dipping
Mel's Kitchen£9.004.8★
GOOD PHATS Spanish Light Avocado Oil - Everyday Cooking Oil from Hass & Fuerte Avocados - High Smoke Point for Frying Roasting Baking and More - Neutral Flavour to Replace Seed Oils (500ml)
GOOD PHATS£12.594.5★
Omega Pressery Avocado Oil for Cooking - 5L | Neutral Flavour | High Smoke Point 270C | Pure Cooking Oil | Bulk Size for Professional Kitchen | Frying Roasting Baking & Air Frying at High Heat
Omega Pressery£59.124.8★
Omega Pressery Avocado Oil for Cooking - 500 ml | Neutral Flavour | High Smoke Point 270C | 100% Pure Natural Cooking Oil | Ideal for Frying Roasting Baking & Air Frying at High Heat
Omega Pressery£10.154.7★
Mels Kitchen 100% Pure Avocado Oil - 1 Litre in Glass Bottle | Natural Refined and Bottled in UK | Good for Cooking Drizzling & Dipping
Mel's Kitchen£15.824.6★
What buyers say about avocado oil
What buyers praise and complain about, mined from review topics.What buyers love
“The quality feels excellent — it has a clean”
“Versatile clean oil”
“Doesnt negatively affect taste”
“Excellent value”
“Perfect for cooking”
“Ideal for vegetables”
“Great organic oil”
“Very good, doesnt smell of anything, good for cooking on hot pan”
“Does what it should”
“Delicate flavour”
What buyers complain about
“tasted really strong”
“Very cloudy oil”
“too expensive”
“Don't buy if you cannot see info with the ingredients on the bottle as it contains nuts and sesame”
“I don't care how good the quality of plastic you say you use”
“A waste of ingredients”
“as someone who is allergic to literally everything I wouldn't buy anything else”
“I think it must something softer”
“Lid flimsy”
“the smell/taste is so strong”
Top return reasons
Common questions
- Is avocado oil profitable to sell on Amazon United Kingdom?
- The niche generates £670K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Worth a look (56/100).
- How competitive is the avocado oil niche?
- 13 brands and 41 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in avocado oil?
- Top complaints mined from reviews: Taste-Overall, Oily/Greasy, Value For Money. The return rate is 0.1%.
- When does demand for avocado oil peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the avocado oil niche?
- Listings span £3.50–£74.11; the average listing price is £18.61 (sweet spot $15–$100). The average incumbent carries 1,257 reviews — the moat a new listing must climb.