Avocado Oil
MaybeReturns run at only 0.1% of orders. But demand is soft, at -17.8% this quarter, so Avocado Oil is a Maybe.
- Flapen Score
- 56 / 100Top 12% of 2,976 Grocery niches · +10 vs the category median of 4656
- Market size
- £670K/yr413K searches / yr
- 90-day growth
- -17.8%search demand this quarter
- Competition
- 57%top-5 click share · 13 brands · 41 sellers
Flapen Score
Avocado Oil against its category
The dotted line is the Grocery average. Past it, Avocado Oil is stronger. Inside it, weaker.
Market
The Avocado Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Avocado Oil 413K times last year and spent an estimated £670K. The top 5 brands take 80% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
8.7% of searches ended in a purchase last week.
Shoppers searched for this 413K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £670K a year.
- Searches, last 12 months
- 413K
- Growth, 90 days vs prior 90
- -17.8%
- Conversion, latest week
- 8.7%
- Market size, estimated
- £670Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- avocado oil246K searches a year
02 · Price
A sale here is worth £18.61.
Listings sell for £18.61 on average, from £3.50 to £74.11. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £18.61 that is £23K to £28K a year per listing.
- Average price
- £18.61inside the $15 to $100 sweet spot
- Price range
- £3.50–£74.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £23K–£28K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #46 within Oils, Vinegars & Salad Dressings. It carries 1,257 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 90%
- Out of stock, average day
- 1.7%
- Average rank
- #46in Oils, Vinegars & Salad Dressings
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,257per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Avocado Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mels Kitchen 100% Pure Avocado Oil - 1 Litre in Glass Bottle | Natural Refined and Bottled in UK | Good for Cooking Drizzling & Dipping
- Price
- £15.82
- Rating
- 4.6/5
- Reviews
- 235
- Age
- 1y ago
GOOD PHATS Spanish Light Avocado Oil - Everyday Cooking Oil from Hass & Fuerte Avocados - High Smoke Point for Frying Roasting Baking and More - Neutral Flavour to Replace Seed Oils (500ml)
- Price
- £12.59
- Rating
- 4.5/5
- Reviews
- 128
- Age
- 2y ago
Omega Pressery Avocado Oil for Cooking - 500 ml | Neutral Flavour | High Smoke Point 270C | 100% Pure Natural Cooking Oil | Ideal for Frying Roasting Baking & Air Frying at High Heat
- Price
- £10.15
- Rating
- 4.7/5
- Reviews
- 112
- Age
- 1y ago
Pure South Press Cold-Pressed Extra Virgin Avocado Oil 500 ml Bottle | High Smoke Point Cooking Oil from Natural Whole Avocados for Keto Paleo & Vegan Diet | High in Mono-Unsaturated Fat & Vitamin E
- Price
- £9.58
- Rating
- 4.5/5
- Reviews
- 790
- Age
- 6y ago
Mels Kitchen 100% Pure Avocado Oil - 500 ml in Plastic Bottle | Natural Refined and Bottled in UK | Good for Cooking Drizzling & Dipping
- Price
- £9.00
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 3mo ago
Trending
90-day click momentumMels Kitchen 100% Pure Avocado Oil - 500 ml in Plastic Bottle | Natural Refined and Bottled in UK | Good for Cooking Drizzling & Dipping
- Price
- £9.00
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 3mo ago
GOOD PHATS Spanish Light Avocado Oil - Everyday Cooking Oil from Hass & Fuerte Avocados - High Smoke Point for Frying Roasting Baking and More - Neutral Flavour to Replace Seed Oils (500ml)
- Price
- £12.59
- Rating
- 4.5/5
- Reviews
- 128
- Age
- 2y ago
Omega Pressery Avocado Oil for Cooking - 5L | Neutral Flavour | High Smoke Point 270C | Pure Cooking Oil | Bulk Size for Professional Kitchen | Frying Roasting Baking & Air Frying at High Heat
- Price
- £59.12
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 1y ago
Omega Pressery Avocado Oil for Cooking - 500 ml | Neutral Flavour | High Smoke Point 270C | 100% Pure Natural Cooking Oil | Ideal for Frying Roasting Baking & Air Frying at High Heat
- Price
- £10.15
- Rating
- 4.7/5
- Reviews
- 112
- Age
- 1y ago
Mels Kitchen 100% Pure Avocado Oil - 1 Litre in Glass Bottle | Natural Refined and Bottled in UK | Good for Cooking Drizzling & Dipping
- Price
- £15.82
- Rating
- 4.6/5
- Reviews
- 235
- Age
- 1y ago
Newest
by launch dateMels Kitchen 100% Pure Avocado Oil - 500 ml in Plastic Bottle | Natural Refined and Bottled in UK | Good for Cooking Drizzling & Dipping
- Price
- £9.00
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 3mo ago
Eat Wholesome Organic Avocado Oil 500ml - Cold Pressed Unrefined High Source of Omega 9 100% Pure & Natural Rich In Monounsaturated Fats High Smoke Point Vegan
- Price
- £15.38
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 1y ago
GOOD PHATS Spanish Light Avocado Oil Squeezy - Everyday Cooking Oil In Convenient Squeezy Bottle - High Smoke Point for Frying Roasting Baking and More - Neutral Flavour to Replace Seed Oils (750ml)
- Price
- £13.88
- Rating
- 4.4/5
- Reviews
- 87
- Age
- 1y ago
Omega Pressery Avocado Oil for Cooking - 500 ml | Neutral Flavour | High Smoke Point 270C | 100% Pure Natural Cooking Oil | Ideal for Frying Roasting Baking & Air Frying at High Heat
- Price
- £10.15
- Rating
- 4.7/5
- Reviews
- 112
- Age
- 1y ago
Omega Pressery Avocado Oil for Cooking - 5L | Neutral Flavour | High Smoke Point 270C | Pure Cooking Oil | Bulk Size for Professional Kitchen | Frying Roasting Baking & Air Frying at High Heat
- Price
- £59.12
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
41
Top-5 brand share
80%
Top 20: 97%
Top-5 click share
57%
Top 20: 100%
Open market
16%
- Mel's Kitchen28%
- Pure World15%
- Omega Pressery14%
- GOOD PHATS13%
- Pure South Press9%
- Morrisons4%
- Open — no brand owns it (7 brands, 16%)
Demand
Avocado Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Avocado Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- avocado oil246K/yr
- avocado oil cooking83K/yr
- avocado oil for hair16K/yr
- avocado oil for skin10K/yr
- high smoke point cooking oil7K/yr
- avacado oil8K/yr
- avocado oil for cooking7K/yr
- algae cooking oil10K/yr
- refined avocado oil5K/yr
- cooking avocado oil5K/yr
Reviews and returns
What reviews say buyers love and hate about Avocado Oil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
tasted really strong
Not taste good
10/10 for a clean cooking oil that is tasteless
Very cloudy oil
Oil
Very strong tasting oil
too expensive
A bit pricey
Expensive if using often
Don't buy if you cannot see info with the ingredients on the bottle as it contains nuts and sesame
Please change your banner advert stating 100 percent pure
Product was advertised as 100% avocado oil, but the ingredients section mentioned olive oil, which was confusing and inconsistent
I don't care how good the quality of plastic you say you use
Not happy poor quality
All round poor product and production
Love
The quality feels excellent — it has a clean
Excellent product
The oil quality is good
Versatile clean oil
Great tasty oil
Cleanness of oil
Doesnt negatively affect taste
Good taste
No weird taste
Excellent value
Good Price
Great value for money
Perfect for cooking
Excellent for cooking a good all around product
perfect for cooking any dishes
Return
0.1% Return rate 21% Fixable by listing
too expensive
A bit pricey
Expensive if using often
Very cloudy oil
Oil
Very strong tasting oil
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Avocado Oil questions
Answered from the same tracked data.