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Avocado Oil

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -17.8% this quarter, so Avocado Oil is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£670K/yr413K searches / yr
90-day growth
-17.8%search demand this quarter
Competition
57%top-5 click share · 13 brands · 41 sellers

Flapen Score

Avocado Oil against its category

The dotted line is the Grocery average. Past it, Avocado Oil is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Avocado Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Avocado Oil 413K times last year and spent an estimated £670K. The top 5 brands take 80% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 413K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £670K a year.

Searches, last 12 months
413K
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
8.7%
Market size, estimated
£670Ka year
Peak month
February1.4× the quietest month
Top search term
avocado oil246K searches a year

02 · Price

A sale here is worth £18.61.

Listings sell for £18.61 on average, from £3.50 to £74.11. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £18.61 that is £23K to £28K a year per listing.

Average price
£18.61inside the $15 to $100 sweet spot
Price range
£3.50–£74.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£23K–£28K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #46 within Oils, Vinegars & Salad Dressings. It carries 1,257 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
1.7%
Average rank
#46in Oils, Vinegars & Salad Dressings
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,257per listing
Listings tracked
20

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Avocado Oil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£34K£67K£101K£134K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

41

Est. top-5 brand share

80%

Top 20: 97%

Est. top-5 click share

57%

Top 20: 100%

Open market

16%

  • Mel's Kitchen28%
  • Pure World15%
  • Omega Pressery14%
  • GOOD PHATS13%
  • Pure South Press9%
  • Morrisons4%
  • Open — no brand owns it (7 brands, 16%)

Demand

Avocado Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Avocado Oil search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • avocado oil246K/yr
  • avocado oil cooking83K/yr
  • avocado oil for hair16K/yr
  • avocado oil for skin10K/yr
  • high smoke point cooking oil7K/yr
  • avacado oil8K/yr
  • avocado oil for cooking7K/yr
  • algae cooking oil10K/yr
  • refined avocado oil5K/yr
  • cooking avocado oil5K/yr

Reviews and returns

What reviews say buyers love and hate about Avocado Oil

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“tasted really strong”
A buyer, on “Taste-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Avocado Oil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data