51
au vodka gift set
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible£23.46avg listing price — sweet spot $15–$100
Review moat
Great310.26avg incumbent reviews — the moat a new listing must climb
Price range
Great£3.35–£57.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Good+26.7%90-day search growth — must beat 0% to launch
Market size
Okay£275K£275K/yr · 1.2M searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand