au vodka gift set
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible£23.46avg listing price — sweet spot $15–$100
Review moat
Great310.26avg incumbent reviews — the moat a new listing must climb
Price range
Great£3.35–£57.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Good+26.7%90-day search growth — must beat 0% to launch
Market size
Okay£275K£275K/yr · 1.2M searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, au vodka gift set is a £275K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
au vodka gift set market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £352K–£469K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #137
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 70%
- Out of stock
- 5.8%
- Avg brand age
- 58 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
32
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
51%
Top 20: 94%
Open market
1%
- Au 7945%
- BEAMS INTERNATIONAL24%
- AU VODKA13%
- GIFT CREATION9%
- Sweet Little6%
- J.J. Whitley2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Top au vodka gift set search terms
- au vodka462K/yr
- au vodka gift set173K/yr
- au vodka glass28K/yr
- au vodka blue raspberry12K/yr
- au gift set18K/yr
- au vodka miniature gift set14K/yr
- vodka au7K/yr
- au blue raspberry vodka6K/yr
- au vodka 1 litre7K/yr
- au vodka glasses5K/yr
Top au vodka gift set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Au Vodka Pre-Mixed Can Multi-Pack
AU VODKA£17.194.9★33 rev
Au Vodka Gift Set Blue Raspberry Peach & Pink Lemonade 3 x 5 cl
BEAMS INTERNATIONAL£19.424.7★124 rev
Au Vodka Green Watermelon 70cl
Au 79£21.014.7★683 rev
AU Vodka *NEW* Miami Mango Flavoured Vodka 70cl Premium Vodka with Exotic Mango Twist - LIMITED EDITION
GIFT CREATION£27.575.0★8 rev
Au Vodka Blue Raspberry 70cl
Au 79£27.264.8★3,185 rev
Newest
by launch date
Au Vodka Gift Set Blue Raspberry 70 cl 2 Diamond Cut Gold Glasses
BEAMS INTERNATIONAL£45.582 rev
AU Vodka *NEW* Miami Mango Flavoured Vodka 70cl Premium Vodka with Exotic Mango Twist - LIMITED EDITION
GIFT CREATION£27.578 rev
Au Vodka *NEW* Sticky Toffee Flavour Vodka 70cl 30.2% ABV - Limited Edition - GOLD BOTTLE
Sweet Little£29.986 rev
Au Vodka Christmas Crackers Alcohol Miniatures 4 x 5 cl
BEAMS INTERNATIONAL£18.0420 rev
Au Vodka Gift Set Blue Raspberry Peach & Pink Lemonade 3 x 5 cl
BEAMS INTERNATIONAL£19.42124 rev
Trending
90-day click momentumAu Vodka Gift Set Blue Raspberry 70 cl 2 Diamond Cut Gold Glasses
BEAMS INTERNATIONAL£45.585.0★
AU Vodka *NEW* Miami Mango Flavoured Vodka 70cl Premium Vodka with Exotic Mango Twist - LIMITED EDITION
GIFT CREATION£27.575.0★
Au Vodka Pre-Mixed Can Multi-Pack
AU VODKA£17.194.9★
Au Vodka Red Cherry 70cl
Au 79£35.264.8★
Inweder Old Fashioned Whiskey Glasses: 2 Pcs Stemless Vodka Glasses
Inweder£10.824.4★
What buyers say about au vodka gift set
What buyers praise and complain about, mined from review topics.What buyers love
“Nice Christmas gift”
“Always excellent and tastes beautiful”
“Good Value”
“Great for cocktails”
“Nice flavours”
“Excellent product”
“Exactly as advertised”
“Lovely and refreshing”
“Colour looks beautiful”
“Love this glass its stylish and lovely durable glass nice and thick”
What buyers complain about
“This bottle didn't taste right at all”
“i forgot how big these bottles are”
“Not the best”
“Watermelon flavour far too faint”
“This has to be the worst and weirdest thing I've ever tasted - sweeteners on sweeteners and purely synthetic”
“i don't like vodka”
“And they were overly sweet”
“Nice taste / colour a bit off putting”
“not worth reduced price especially at standard alcohol proof”
Top return reasons
Common questions
- Is au vodka gift set profitable to sell on Amazon United Kingdom?
- The niche generates £275K/yr across 27 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +26.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the au vodka gift set niche?
- 7 brands and 32 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in au vodka gift set?
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Quality-Overall. The return rate is 0.3%.
- When does demand for au vodka gift set peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
- What does it cost to enter the au vodka gift set niche?
- Listings span £3.35–£57.30; the average listing price is £23.46 (sweet spot $15–$100). The average incumbent carries 310 reviews — the moat a new listing must climb.