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Au Vodka Gift Set

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 97% of clicks, so Au Vodka Gift Set is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£275K/yr1.2M searches / yr
90-day growth
+26.7%search demand this quarter
Competition
51%top-5 click share · 7 brands · 32 sellers

Flapen Score

Au Vodka Gift Set against its category

The dotted line is the Grocery average. Past it, Au Vodka Gift Set is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Au Vodka Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Au Vodka Gift Set 1.2M times last year and spent an estimated £275K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £275K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+26.7%
Conversion, latest week
1.0%
Market size, estimated
£275Ka year
Peak month
December4.2× the quietest month
Top search term
au vodka462K searches a year

02 · Price

A sale here is worth £23.46.

Listings sell for £23.46 on average, from £3.35 to £57.30. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £23.46 that is £12K to £18K a year per listing.

Average price
£23.46inside the $15 to $100 sweet spot
Price range
£3.35–£57.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£12K–£18K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #137 within Beer, Wine & Spirits. It carries 310 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
63%
Out of stock, average day
5.8%
Average rank
#137in Beer, Wine & Spirits
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
310per listing
Listings tracked
27

04 · Newcomers

4 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
58 months

Products

Top Au Vodka Gift Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£33K£44K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

32

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 94%

Open market

1%

  • Au 7945%
  • BEAMS INTERNATIONAL24%
  • AU VODKA13%
  • GIFT CREATION9%
  • Sweet Little6%
  • J.J. Whitley2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Au Vodka Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Au Vodka Gift Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • au vodka462K/yr
  • au vodka gift set173K/yr
  • au vodka glass28K/yr
  • au vodka blue raspberry12K/yr
  • au gift set18K/yr
  • au vodka miniature gift set14K/yr
  • vodka au7K/yr
  • au blue raspberry vodka6K/yr
  • au vodka 1 litre7K/yr
  • au vodka glasses5K/yr

Reviews and returns

What reviews say buyers love and hate about Au Vodka Gift Set

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Gifting Purpose”
20%of negative reviews mention “Taste-Overall”
0.3%of orders come back
“This bottle didn't taste right at all”
A buyer, on “Taste-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Au Vodka Gift Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data