Is au vodka gift set profitable to sell on Amazon United Kingdom?

The niche generates £275K/yr across 27 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +26.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the au vodka gift set niche?

7 brands and 32 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in au vodka gift set?

Top complaints mined from reviews: Taste-Overall, Size-Overall, Quality-Overall. The return rate is 0.3%.

When does demand for au vodka gift set peak?

Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.

What does it cost to enter the au vodka gift set niche?

Listings span £3.35–£57.30; the average listing price is £23.46 (sweet spot $15–$100). The average incumbent carries 310 reviews — the moat a new listing must climb.

Au Vodka Gift Set

Worth a look

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible£23.46

avg listing price — sweet spot $15–$100

Review moat

Great310.26

avg incumbent reviews — the moat a new listing must climb

Price range

Great£3.35–£57.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Growth

Good+26.7%

90-day search growth — must beat 0% to launch

Market size

Okay£275K

£275K/yr · 1.2M searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad97%

top-5 brand share — brand-locked demand

Is au vodka gift set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, au vodka gift set is a £275K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

au vodka gift set market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £352K–£469K; units × avg price
Conversion rate: 1.0%
Avg BSR: #137
Page quality: 0%
Prime: 63%
Sponsored: 70%
Out of stock: 5.8%
Avg brand age: 58 months
Avg seller age: 182 days

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

Au 7945%
BEAMS INTERNATIONAL24%
AU VODKA13%
GIFT CREATION9%
Sweet Little6%
J.J. Whitley2%
Open — no brand owns it (1 brand, 1%)

au vodka gift set demand & seasonality

Weekly Amazon search volume, last 104 weeks — +26.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Open Trend

Top au vodka gift set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

au vodka462K/yr +53.3%1.4% conv.
au vodka gift set173K/yr +12.8%1.8% conv.
au vodka glass28K/yr +54.8%1.5% conv.
au vodka blue raspberry12K/yr +30.5%2.1% conv.
au gift set18K/yr +37.6%1.9% conv.
au vodka miniature gift set14K/yr -5.4%1.1% conv.
vodka au7K/yr +48.5%1.8% conv.
au blue raspberry vodka6K/yr +38.9%3.1% conv.
au vodka 1 litre7K/yr +49.1%0.3% conv.
au vodka glasses5K/yr +59.5%0.9% conv.

All search terms

Top au vodka gift set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Au Vodka Pre-Mixed Can Multi-Pack

AU VODKA£17.194.9★33 rev

Au Vodka Gift Set Blue Raspberry Peach & Pink Lemonade 3 x 5 cl

BEAMS INTERNATIONAL£19.424.7★124 rev

Au Vodka Green Watermelon 70cl

Au 79£21.014.7★683 rev

AU Vodka *NEW* Miami Mango Flavoured Vodka 70cl Premium Vodka with Exotic Mango Twist - LIMITED EDITION

GIFT CREATION£27.575.0★8 rev

Au Vodka Blue Raspberry 70cl

Au 79£27.264.8★3,185 rev

Newest

by launch date

Au Vodka Gift Set Blue Raspberry 70 cl 2 Diamond Cut Gold Glasses

BEAMS INTERNATIONAL£45.582 rev

2mo ago

AU Vodka *NEW* Miami Mango Flavoured Vodka 70cl Premium Vodka with Exotic Mango Twist - LIMITED EDITION

GIFT CREATION£27.578 rev

2mo ago

Au Vodka *NEW* Sticky Toffee Flavour Vodka 70cl 30.2% ABV - Limited Edition - GOLD BOTTLE

Sweet Little£29.986 rev

8mo ago

Au Vodka Christmas Crackers Alcohol Miniatures 4 x 5 cl

BEAMS INTERNATIONAL£18.0420 rev

9mo ago

Au Vodka Gift Set Blue Raspberry Peach & Pink Lemonade 3 x 5 cl

BEAMS INTERNATIONAL£19.42124 rev

9mo ago

What reviews say buyers love and hate about au vodka gift set

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose25%

“Nice Christmas gift”

Taste-Overall16%

“Always excellent and tastes beautiful”

Value For Money16%

“Good Value”

Alcohol Flavor14%

“Great for cocktails”

Flavor8%

“Nice flavours”

Quality-Overall5%

“Excellent product”

Advertised Vs Actual Product3%

“Exactly as advertised”

Freshness3%

“Lovely and refreshing”

Color2%

“Colour looks beautiful”

Durability2%

“Love this glass its stylish and lovely durable glass nice and thick”

What buyers complain about

Taste-Overall20%

“This bottle didn't taste right at all”

Size-Overall17%

“i forgot how big these bottles are”

Quality-Overall11%

“Not the best”

Flavor11%

“Watermelon flavour far too faint”

Artificial Sweeteners7%

“This has to be the worst and weirdest thing I've ever tasted - sweeteners on sweeteners and purely synthetic”

Alcohol Flavor7%

“i don't like vodka”

Sweetness4%

“And they were overly sweet”

Color4%

“Nice taste / colour a bit off putting”

Value For Money2%

“not worth reduced price especially at standard alcohol proof”

Top return reasons

Strength50%

Scratch Resistance25%

Maintenance And Repair25%

Common au vodka gift set questions

Is au vodka gift set profitable to sell on Amazon United Kingdom?: The niche generates £275K/yr across 27 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +26.7%. Flapen's verdict: Worth a look (51/100).
How competitive is the au vodka gift set niche?: 7 brands and 32 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in au vodka gift set?: Top complaints mined from reviews: Taste-Overall, Size-Overall, Quality-Overall. The return rate is 0.3%.
When does demand for au vodka gift set peak?: Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
What does it cost to enter the au vodka gift set niche?: Listings span £3.35–£57.30; the average listing price is £23.46 (sweet spot $15–$100). The average incumbent carries 310 reviews — the moat a new listing must climb.

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