Skip to content

Au Vodka Gift Set

Maybe

Returns run at only 0.3% of orders. But the top 5 brands take 97% of clicks, so Au Vodka Gift Set is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£275K/yr1.2M searches / yr
90-day growth
+26.7%search demand this quarter
Competition
51%top-5 click share · 7 brands · 32 sellers

Flapen Score

Au Vodka Gift Set against its category

The dotted line is the Grocery average. Past it, Au Vodka Gift Set is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Au Vodka Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Au Vodka Gift Set 1.2M times last year and spent an estimated £275K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £275K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+26.7%
Conversion, latest week
1.0%
Market size, estimated
£275Ka year
Peak month
December4.2× the quietest month
Top search term
au vodka462K searches a year

02 · Price

A sale here is worth £23.46.

Listings sell for £23.46 on average, from £3.35 to £57.30. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £23.46 that is £12K to £18K a year per listing.

Average price
£23.46inside the $15 to $100 sweet spot
Price range
£3.35–£57.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£12K–£18K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #137 within Beer, Wine & Spirits. It carries 310 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
63%
Out of stock, average day
5.8%
Average rank
#137in Beer, Wine & Spirits
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
310per listing
Listings tracked
27

04 · Newcomers

Amazon counts 4 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
58 months

Products

Top Au Vodka Gift Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£33K£44K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

32

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

1%

  • Au 7945%
  • BEAMS INTERNATIONAL24%
  • AU VODKA13%
  • GIFT CREATION9%
  • Sweet Little6%
  • J.J. Whitley2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Au Vodka Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Au Vodka Gift Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • au vodka462K/yr
  • au vodka gift set173K/yr
  • au vodka glass28K/yr
  • au vodka blue raspberry12K/yr
  • au gift set18K/yr
  • au vodka miniature gift set14K/yr
  • vodka au7K/yr
  • au blue raspberry vodka6K/yr
  • au vodka 1 litre7K/yr
  • au vodka glasses5K/yr

Reviews and returns

What reviews say buyers love and hate about Au Vodka Gift Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall20%−0.03

This bottle didn't taste right at all

Weird taste

Doesn't taste great

Size-Overall17%−0.01

i forgot how big these bottles are

quite small

The bottles so small

Quality-Overall11%−0.04

Not the best

Poor quality

Flavor11%0.00

Watermelon flavour far too faint

not a great flavour

Not the best flavour

Artificial Sweeteners7%−0.02

This has to be the worst and weirdest thing I've ever tasted - sweeteners on sweeteners and purely synthetic

Love

Gifting Purpose25%+2.41

Nice Christmas gift

Great Gift

Fantastic bought for a gift

Taste-Overall16%−0.03

Always excellent and tastes beautiful

Tastes just like the yahoo milkshake

Amazing taste

Value For Money16%+1.67

Good Value

I got this at good value for price for set

excellent value

Alcohol Flavor14%−0.01

Great for cocktails

A lovely drink for cocktails

Lovely drink

Flavor8%0.00

Nice flavours

Cherry is my favourite really

This has a nice smooth pineapple taste to it very full flavor with citrus undertones

Return

0.3% Return rate 0% Fixable by listing

Strength50%
Scratch Resistance25%▁▁█▁▁▁
Maintenance And Repair25%▁▁█▁▁▁

FAQ

Common Au Vodka Gift Set questions

Answered from the same tracked data.