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Ariel Washing Liquid

brand-locked demand (top 5 brands take 100% of clicks) — Ariel Washing Liquid doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 51Growth 25Conversion 94Competition 15Returns 100Price range 48Avg price 32Brand share 0Review moat 91Quality gap 18
This niche Category average

Is Ariel Washing Liquid profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ariel Washing Liquid is a £299K/yr Amazon United Kingdom market (258K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Ariel Washing Liquid: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.8% over the last 90 days and 11.8% of searches end in a purchase.

£299K

revenue / yr

Units sold / yr30K
Search volume / yr-0.8%258K
Conversion rate11.8%
Avg price£9.81

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers1 · 92
Top-5 product click share83%
Open market0%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement20%
New entrants (1y)3· 3 succeeded
Avg rating4.7★
Avg reviews173

Top Ariel Washing Liquid products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

£0£45K£90K£135K£180K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

92

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Ariel100%

Ariel Washing Liquid demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume258KCVR11.8%Products10Brands1Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews173Avg BSR#1,652
7K5KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26

Top Ariel Washing Liquid search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ariel washing liquid178K/yr
  • ariel gel29K/yr
  • ariel liquid16K/yr
  • ariel washing gel9K/yr
  • ariel liquid detergent5K/yr
  • ariel detergent4K/yr
  • ariel laundry detergent4K/yr
  • ariel gel washing liquid5K/yr
  • aerial liquid3K/yr
  • ariel liquid laundry detergent4K/yr

What reviews say buyers love and hate about Ariel Washing Liquid

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Value For Money33%

Good for price

Smell20%

Cleans brilliantly and smells fresh

Quality-Overall12%

Good product good results

Ease Of Cleaning11%

this cleans the best

Size-Overall7%

Great size

What buyers complain about

78% of reviews
Smell22%

I dont think it smells as strong as the supermarket one

Satisfaction/Pleasure8%

No happy

Quality-Overall8%

Rubbish

Dosage8%

No dosing ball

Product Condition8%

Already opened

Ariel Washing Liquid return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

11%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
61%
2Value For Money
9%
3Smell
5%
4Advertised Vs Actual Product
5%
5Size-Overall
4%

Common Ariel Washing Liquid questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ariel Washing Liquid 43/100 on Amazon United Kingdom — Skip it. The niche generates £299K/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved -0.8% over the last 90 days.
Ariel Washing Liquid buyers on Amazon United Kingdom complain most about Smell, Satisfaction/Pleasure, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.