Is ariel washing liquid profitable to sell on Amazon United Kingdom?

The niche generates £299K/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.8%. Flapen's verdict: Skip it (43/100).

How competitive is the ariel washing liquid niche?

1 brands and 92 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in ariel washing liquid?

Top complaints mined from reviews: Smell, Satisfaction/Pleasure, Quality-Overall. The return rate is 0.1%.

What does it cost to enter the ariel washing liquid niche?

Listings span £5.53–£23.88; the average listing price is £9.81 (sweet spot $15–$100). The average incumbent carries 173 reviews — the moat a new listing must climb.

ariel washing liquid

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great11.8%

search→purchase rate — share of searches ending in a sale

Review moat

Great173.3

avg incumbent reviews — the moat a new listing must climb

Market size

Good£299K

£299K/yr · 258K searches

Price range

Okay£5.53–£23.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£9.81

avg listing price — sweet spot $15–$100

Growth

Bad-0.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, ariel washing liquid is a £299K/yr Amazon United Kingdom market (258K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

ariel washing liquid market data

Units sold / yr: 25K–30K; avg 2,000–2,500/product
Revenue / yr: £245K–£294K; units × avg price
Conversion rate: 11.8%
Avg BSR: #1,652
Page quality: 0%
Prime: 100%
Sponsored: 20%
Out of stock: 0.0%
Avg brand age: 55 months
Avg seller age: 167 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Ariel100%

Demand

Weekly Amazon search volume, last 27 weeks — -0.8% search growth over the last 90 days.

Open Trend

Top ariel washing liquid search terms

ariel washing liquid178K/yr -2.3%10.7% conv.
ariel gel29K/yr +27.1%8.8% conv.
ariel liquid16K/yr -7.8%8.4% conv.
ariel washing gel9K/yr -16.4%9.8% conv.
ariel liquid detergent5K/yr +0.8%8.2% conv.
ariel detergent4K/yr +8.3%6.5% conv.
ariel laundry detergent4K/yr -3.4%6.4% conv.
ariel gel washing liquid5K/yr -13.1%8.8% conv.
aerial liquid3K/yr -0.4%10.8% conv.
ariel liquid laundry detergent4K/yr -70.0%10.1% conv.

All search terms

Top ariel washing liquid products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ariel Washing Liquid Laundry Detergent Clothes Washing Liquid 101 Washes Stain Remover for Clothes & Odour Removal in 1 Use Brrrilliant Even in Cold & Short

Ariel£11.094.8★1,178 rev

Ariel Washing Liquid Laundry Detergent Gel 38 Washes Original Brrrilliant Stain Removal Even in 15C Or 15min

Ariel£6.304.8★89 rev

Ariel Washing Liquid Laundry Detergent 130 Washes Original Stain & Odour Removal Even in Cold & Short

Ariel£14.594.7★28 rev

Ariel Washing Liquid Laundry Detergent 78 Washes Original Stain and Odour Removal In 1 Wash Brrrilliant Even In Cold and Short

Ariel£9.434.7★49 rev

Ariel Washing Liquid Laundry Detergent Gel 156 Washes (6 x 858 ml) Original Brrrilliant Stain & Odour Removal From As Low As 15C

Ariel£23.884.5★111 rev

Newest

by launch date

Ariel Washing Liquid Laundry Detergent 130 Washes Original Stain & Odour Removal Even in Cold & Short

Ariel£14.5928 rev

7mo ago

Ariel Washing Liquid Laundry Detergent 72 Washes Original Stain & Odour Removal Even in Cold & Short

Ariel£5.5313 rev

7mo ago

Ariel Washing Liquid Laundry Detergent 78 Washes Original Stain and Odour Removal In 1 Wash Brrrilliant Even In Cold and Short

Ariel£9.4349 rev

9mo ago

Ariel Washing Liquid Laundry Detergent Gel 38 Washes Colour Brrrilliant Stain Removal Even in 15C Or 15min

Ariel£6.0263 rev

1y ago

Ariel Washing Liquid Laundry Detergent Gel 156 Washes (6 x 858 ml) Original Brrrilliant Stain & Odour Removal From As Low As 15C

Ariel£23.88111 rev

1y ago

What buyers say about ariel washing liquid

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money33%

“Good for price”

Smell20%

“Cleans brilliantly and smells fresh”

Quality-Overall12%

“Good product good results”

Ease Of Cleaning11%

“this cleans the best”

Size-Overall7%

“Great size”

Washability5%

“Fantastic washing product so easy to use”

Ease Of Use2%

“easy to use”

Durability1%

“so the bottle lasts well”

Freshness1%

“I love ariel everything comes out clean and fresh and it's cheaper than the shops”

Thickness1%

“Thick liquid, great for washing”

What buyers complain about

Smell22%

“I dont think it smells as strong as the supermarket one”

Satisfaction/Pleasure8%

“No happy”

Quality-Overall8%

“Rubbish”

Dosage8%

“No dosing ball”

Product Condition8%

“Already opened”

Dilute/Watery8%

“Watered down”

Allergies6%

“have had an allergic reaction”

Measurement/Reading Accuracy4%

“No measuring cup included, not good”

Itch Relief3%

“Itchy residue after washing”

Washability3%

“I wash a lot so I am not a good example of how long it can last”

Top return reasons

Leak-Proof61%

Value For Money9%

Smell5%

Advertised Vs Actual Product5%

Size-Overall4%

Age Suitability3%

Vegan/Organic3%