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Ariel Washing Liquid

Fail

The top 5 brands take 100% of clicks, so Ariel Washing Liquid is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£299K/yr258K searches / yr
90-day growth
-0.8%search demand this quarter
Competition
83%top-5 click share · 1 brands · 92 sellers

Flapen Score

Ariel Washing Liquid against its category

The dotted line is the Grocery average. Past it, Ariel Washing Liquid is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ariel Washing Liquid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ariel Washing Liquid 258K times last year and spent an estimated £299K. One brand takes every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

11.8% of searches ended in a purchase last week.

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £299K a year.

Searches, last 12 months
258K
Growth, 90 days vs prior 90
-0.8%
Conversion, latest week
11.8%
Market size, estimated
£299Ka year
Top search term
ariel washing liquid178K searches a year

02 · Price

A sale here is worth £9.81.

Listings sell for £9.81 on average, from £5.53 to £23.88. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £9.81 that is £20K to £25K a year per listing.

Average price
£9.81under the $15 to $100 sweet spot
Price range
£5.53–£23.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
£20K–£25K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,652 within Laundry. It carries 173 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,652in Laundry
Average rating
4.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
173per listing
Listings tracked
10

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
55 months

Products

Top Ariel Washing Liquid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£45K£90K£135K£180K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

92

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Ariel100%

Demand

Ariel Washing Liquid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.2× · 7 of 12 months tracked

Search terms

Top Ariel Washing Liquid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ariel washing liquid178K/yr
  • ariel gel29K/yr
  • ariel liquid16K/yr
  • ariel washing gel9K/yr
  • ariel liquid detergent5K/yr
  • ariel detergent4K/yr
  • ariel laundry detergent4K/yr
  • ariel gel washing liquid5K/yr
  • aerial liquid3K/yr
  • ariel liquid laundry detergent4K/yr

Reviews and returns

What reviews say buyers love and hate about Ariel Washing Liquid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell22%+0.83

I dont think it smells as strong as the supermarket one

Very cheap and chemical like smell

Smells devine

Satisfaction/Pleasure8%−0.02

No happy

Quality-Overall8%−0.02

Rubbish

Dosage8%−0.02

No dosing ball

Product Condition8%−0.02

Already opened

Love

Value For Money33%+2.06

Good for price

Great deal

Amazing value

Smell20%+0.83

Cleans brilliantly and smells fresh

Great smell

Brilliant cleaner and leaves clothes smelling nice

Quality-Overall12%−0.02

Good product good results

Excellent product

Reliable quality and definitely one of my favourite laundry detergents

Ease Of Cleaning11%+0.71

this cleans the best

Nicely cleans

it cleans really well

Size-Overall7%+0.42

Great size

just a perfect size month

Good size that will last a while

Return

0.1% Return rate 11% Fixable by listing

Leak-Proof61%▇▇█▇█▆
Value For Money9%▅▁▁█▁▄
Smell5%▆▁▁▁▁█

I dont think it smells as strong as the supermarket one

Very cheap and chemical like smell

Smells devine

Advertised Vs Actual Product5%▁▁▁▁██
Size-Overall4%▁█▁▁▃▃

FAQ

Common Ariel Washing Liquid questions

Answered from the same tracked data.