Is ariel washing liquid profitable to sell on Amazon United Kingdom?

The niche generates £299K/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.8%. Flapen's verdict: Skip it (43/100).

How competitive is the ariel washing liquid niche?

1 brands and 92 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in ariel washing liquid?

Top complaints mined from reviews: Smell, Satisfaction/Pleasure, Quality-Overall. The return rate is 0.1%.

What does it cost to enter the ariel washing liquid niche?

Listings span £5.53–£23.88; the average listing price is £9.81 (sweet spot $15–$100). The average incumbent carries 173 reviews — the moat a new listing must climb.

Ariel Washing Liquid

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great11.8%

search→purchase rate — share of searches ending in a sale

Review moat

Great173.3

avg incumbent reviews — the moat a new listing must climb

Market size

Good£299K

£299K/yr · 258K searches

Price range

Okay£5.53–£23.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£9.81

avg listing price — sweet spot $15–$100

Growth

Bad-0.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is ariel washing liquid profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, ariel washing liquid is a £299K/yr Amazon United Kingdom market (258K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

ariel washing liquid market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 25K–30K; avg 2,000–2,500/product
Revenue / yr: £245K–£294K; units × avg price
Conversion rate: 11.8%
Avg BSR: #1,652
Page quality: 0%
Prime: 100%
Sponsored: 20%
Out of stock: 0.0%
Avg brand age: 55 months
Avg seller age: 167 days

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Ariel100%

ariel washing liquid demand & seasonality

Weekly Amazon search volume, last 27 weeks — -0.8% search growth over the last 90 days.

Open Trend

Top ariel washing liquid search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ariel washing liquid178K/yr -2.3%10.7% conv.
ariel gel29K/yr +27.1%8.8% conv.
ariel liquid16K/yr -7.8%8.4% conv.
ariel washing gel9K/yr -16.4%9.8% conv.
ariel liquid detergent5K/yr +0.8%8.2% conv.
ariel detergent4K/yr +8.3%6.5% conv.
ariel laundry detergent4K/yr -3.4%6.4% conv.
ariel gel washing liquid5K/yr -13.1%8.8% conv.
aerial liquid3K/yr -0.4%10.8% conv.
ariel liquid laundry detergent4K/yr -70.0%10.1% conv.

All search terms

Top ariel washing liquid products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ariel Washing Liquid Laundry Detergent Clothes Washing Liquid 101 Washes Stain Remover for Clothes & Odour Removal in 1 Use Brrrilliant Even in Cold & Short

Ariel£11.094.8★1,178 rev

Ariel Washing Liquid Laundry Detergent Gel 38 Washes Original Brrrilliant Stain Removal Even in 15C Or 15min

Ariel£6.304.8★89 rev

Ariel Washing Liquid Laundry Detergent 130 Washes Original Stain & Odour Removal Even in Cold & Short

Ariel£14.594.7★28 rev

Ariel Washing Liquid Laundry Detergent 78 Washes Original Stain and Odour Removal In 1 Wash Brrrilliant Even In Cold and Short

Ariel£9.434.7★49 rev

Ariel Washing Liquid Laundry Detergent Gel 156 Washes (6 x 858 ml) Original Brrrilliant Stain & Odour Removal From As Low As 15C

Ariel£23.884.5★111 rev

Newest

by launch date

Ariel Washing Liquid Laundry Detergent 130 Washes Original Stain & Odour Removal Even in Cold & Short

Ariel£14.5928 rev

7mo ago

Ariel Washing Liquid Laundry Detergent 72 Washes Original Stain & Odour Removal Even in Cold & Short

Ariel£5.5313 rev

7mo ago

Ariel Washing Liquid Laundry Detergent 78 Washes Original Stain and Odour Removal In 1 Wash Brrrilliant Even In Cold and Short

Ariel£9.4349 rev

9mo ago

Ariel Washing Liquid Laundry Detergent Gel 38 Washes Colour Brrrilliant Stain Removal Even in 15C Or 15min

Ariel£6.0263 rev

1y ago

Ariel Washing Liquid Laundry Detergent Gel 156 Washes (6 x 858 ml) Original Brrrilliant Stain & Odour Removal From As Low As 15C

Ariel£23.88111 rev

1y ago

What reviews say buyers love and hate about ariel washing liquid

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money33%

“Good for price”

Smell20%

“Cleans brilliantly and smells fresh”

Quality-Overall12%

“Good product good results”

Ease Of Cleaning11%

“this cleans the best”

Size-Overall7%

“Great size”

Washability5%

“Fantastic washing product so easy to use”

Ease Of Use2%

“easy to use”

Durability1%

“so the bottle lasts well”

Freshness1%

“I love ariel everything comes out clean and fresh and it's cheaper than the shops”

Thickness1%

“Thick liquid, great for washing”

What buyers complain about

Smell22%

“I dont think it smells as strong as the supermarket one”

Satisfaction/Pleasure8%

“No happy”

Quality-Overall8%

“Rubbish”

Dosage8%

“No dosing ball”

Product Condition8%

“Already opened”

Dilute/Watery8%

“Watered down”

Allergies6%

“have had an allergic reaction”

Measurement/Reading Accuracy4%

“No measuring cup included, not good”

Itch Relief3%

“Itchy residue after washing”

Washability3%

“I wash a lot so I am not a good example of how long it can last”

Top return reasons

Leak-Proof61%

Value For Money9%

Smell5%

Advertised Vs Actual Product5%

Size-Overall4%

Age Suitability3%

Vegan/Organic3%