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Ariel Washing Liquid

Fail

The top 5 brands take 100% of clicks, so Ariel Washing Liquid is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£299K/yr258K searches / yr
90-day growth
-0.8%search demand this quarter
Competition
83%top-5 click share · 1 brands · 92 sellers

Flapen Score

Ariel Washing Liquid against its category

The dotted line is the Grocery average. Past it, Ariel Washing Liquid is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ariel Washing Liquid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ariel Washing Liquid 258K times last year and spent an estimated £299K. One brand takes every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £299K a year.

Searches, last 12 months
258K
Growth, 90 days vs prior 90
-0.8%
Conversion, latest week
11.8%
Market size, estimated
£299Ka year
Top search term
ariel washing liquid178K searches a year

02 · Price

A sale here is worth £9.81.

Listings sell for £9.81 on average, from £5.53 to £23.88. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £9.81 that is £20K to £25K a year per listing.

Average price
£9.81under the $15 to $100 sweet spot
Price range
£5.53–£23.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
£20K–£25K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,652 within Laundry. It carries 173 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,652in Laundry
Average rating
4.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
173per listing
Listings tracked
10

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
55 months

Products

Top Ariel Washing Liquid products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.

£0£45K£90K£135K£180K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

92

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

83%

Top 20: 100%

Open market

0%

  • Ariel100%

Demand

Ariel Washing Liquid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.2× · 7 of 12 months tracked

Search terms

Top Ariel Washing Liquid search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ariel washing liquid178K/yr
  • ariel gel29K/yr
  • ariel liquid16K/yr
  • ariel washing gel9K/yr
  • ariel liquid detergent5K/yr
  • ariel detergent4K/yr
  • ariel laundry detergent4K/yr
  • ariel gel washing liquid5K/yr
  • aerial liquid3K/yr
  • ariel liquid laundry detergent4K/yr

Reviews and returns

What reviews say buyers love and hate about Ariel Washing Liquid

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Value For Money”
22%of negative reviews mention “Smell”
0.1%of orders come back
“I dont think it smells as strong as the supermarket one”
A buyer, on “Smell”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Ariel Washing Liquid questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data