Antibacterial Washing Up Liquid
brand-locked demand (top 5 brands take 100% of clicks) — Antibacterial Washing Up Liquid doesn't clear our bar today.
Flapen Score
Is Antibacterial Washing Up Liquid profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Antibacterial Washing Up Liquid is a £467K/yr Amazon United Kingdom market (600K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 43/100.
Antibacterial Washing Up Liquid: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -2.2% over the last 90 days and 9.3% of searches end in a purchase.
£467K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 17 products
Top Antibacterial Washing Up Liquid products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Dettol Laundry Sanitiser Antibacterial Fresh Cotton 6L (1.5L x 4pck) 12hr Freshness Hygienically Clean Removes Odour Kills 99.9 Percent of Bacteria
- Price
- £12.17
- Rating
- 4.8/5
- Reviews
- 11,483
- Age
- 12y ago
Dettol Antibacterial Laundry Cleanser Cotton Breeze 2.5L
- Price
- £5.16
- Rating
- 4.6/5
- Reviews
- 1,506
- Age
- 10y ago
Dettol Laundry Sanitiser Antibacterial Fresh Cotton 1.5L 12hr Freshness Hygienically Clean Removes Odour Kills 99.9 Percent of Bacteria
- Price
- £3.71
- Rating
- 4.7/5
- Reviews
- 920
- Age
- 10y ago
SurSol Active - Antibacterial Laundry Sanitiser 1L - Kills 99.9% of Bacteria & Odours - Hygienic Fabric Disinfectant for Clothes Towels & Bedding
- Price
- £4.54
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 1y ago
Dettol Antibacterial Laundry Sanitiser Spring Blossom 750ml - Freshness and Protection in Every Wash!
- Price
- £5.90
- Rating
- 4.6/5
- Reviews
- 143
- Age
- 2y ago
Trending
90-day click momentum
Dettol Antibacterial Laundry Sanitiser Cleanser Additive Fresh Cotton 2 Pack of 1.5L
- Price
- £9.91
- Rating
- 4.6/5
- Reviews
- 1,506
- Age
- 2y ago
Dettol Laundry Sanitiser Spring Blossom 8 X 750ML Multipack (6L Total) Antibacterial Disinfectant Kills 99.99% Of Germs Cleanser For Hygienic Freshness
- Price
- £13.18
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 1y ago
Dettol Antibacterial Laundry Cleanser Cotton Breeze 2.5L
- Price
- £5.16
- Rating
- 4.6/5
- Reviews
- 1,506
- Age
- 10y ago
SurSol Active - Antibacterial Laundry Sanitiser 1L - Kills 99.9% of Bacteria & Odours - Hygienic Fabric Disinfectant for Clothes Towels & Bedding
- Price
- £4.54
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 1y ago
Chemical Trade Store - Laundry Sanitiser 2.5L - Antibacterial Cleaner for Clothes & Pet Bedding - Fresh Linen Kills 99.9% Germs - Use with Detergent
- Price
- £7.14
- Rating
- 4.3/5
- Reviews
- 89
- Age
- 1y ago
Newest
by launch dateSurSol Active - Antibacterial Laundry Sanitiser 1L - Kills 99.9% of Bacteria & Odours - Hygienic Fabric Disinfectant for Clothes Towels & Bedding
- Price
- £4.54
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 1y ago
Chemical Trade Store - Laundry Sanitiser 2.5L - Antibacterial Cleaner for Clothes & Pet Bedding - Fresh Linen Kills 99.9% Germs - Use with Detergent
- Price
- £7.14
- Rating
- 4.3/5
- Reviews
- 89
- Age
- 1y ago
Chemical Trade Store Laundry Sanitiser 1L Kills 99.9% Germs Fresh Linen Scent Fabric Disinfectant for Clothes Towels Sportswear and Pet Bedding
- Price
- £4.13
- Rating
- 4.3/5
- Reviews
- 89
- Age
- 1y ago
Dettol Laundry Sanitiser Spring Blossom 8 X 750ML Multipack (6L Total) Antibacterial Disinfectant Kills 99.99% Of Germs Cleanser For Hygienic Freshness
- Price
- £13.18
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 1y ago
Dettol Antibacterial Laundry Sanitiser Fragrance Free 1.5L (4 x 1.5L Total 6.0L) For Sensitive Skin Gentle Cleanser Effective Hygiene Solution Disinfectant Kills 99.9 Percent of Germs
- Price
- £13.70
- Rating
- 4.6/5
- Reviews
- 167
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 flat
Sellers
57
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Dettol82%
- SurSol9%
- Chemical Trade Store5%
- Fabulosa4%
Antibacterial Washing Up Liquid demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.3×
Top Antibacterial Washing Up Liquid search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dettol laundry sanitiser285K/yr
- laundry sanitiser114K/yr
- laundry cleanser38K/yr
- dettol laundry23K/yr
- laundry sanitizer21K/yr
- laundry disinfectant22K/yr
- dettol laundry sanitiser sensitive14K/yr
- dettol antibacterial laundry cleanser10K/yr
- antibacterial laundry cleanser13K/yr
- pet laundry detergent6K/yr
What reviews say buyers love and hate about Antibacterial Washing Up Liquid
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Fabulous smell”
“Excellent product”
“Good value”
“Good value I use this with my washings it keeps your clothes feeling fresh and so clean”
“Really effective at cleaning clothes”
What buyers complain about
72% of reviews“Waste of money”
“my bath mats never smelled fresh”
“not easy to fit”
“Leaked”
“Confusing instructions here”
Antibacterial Washing Up Liquid return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
5%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Antibacterial Washing Up Liquid questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
