Antibacterial Washing Up Liquid

Shoppers searched for this 600K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £467K a year.

Searches, last 12 months

600K

Growth, 90 days vs prior 90

-2.2%

Conversion, latest week

9.3%

Market size, estimated

£467Ka year

Peak month

July3.3× the quietest month

Top search term

dettol laundry sanitiser285K searches a year

Listings sell for £8.36 on average, from £3.71 to £13.70. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £8.36 that is £17K to £21K a year per listing.

Average price

£8.36under the $15 to $100 sweet spot

Price range

£3.71–£13.70

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

2,000–2,500

Revenue per listing a year

£17K–£21K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

41% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #160 within Household Cleaners. It carries 1,313 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

41%

Prime listings

82%

Out of stock, average day

2.3%

Average rank

#160in Household Cleaners

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,313per listing

Listings tracked

17

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

56 months