antibacterial washing up liquid
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Market size
Good£467K£467K/yr · 600K searches
Review moat
Good1,313.24avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Avg price
Bad£8.36avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.71–£13.70cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, antibacterial washing up liquid is a £467K/yr Amazon United Kingdom market (600K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
antibacterial washing up liquid market data
- Units sold / yr
- 50K–60K
- avg 2,000–2,500/product
- Revenue / yr
- £418K–£502K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #160
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 41%
- Out of stock
- 2.3%
- Avg brand age
- 56 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
57
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Dettol82%
- SurSol9%
- Chemical Trade Store5%
- Fabulosa4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.2% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.3×
Top antibacterial washing up liquid search terms
- dettol laundry sanitiser285K/yr
- laundry sanitiser114K/yr
- laundry cleanser38K/yr
- dettol laundry23K/yr
- laundry sanitizer21K/yr
- laundry disinfectant22K/yr
- dettol laundry sanitiser sensitive14K/yr
- dettol antibacterial laundry cleanser10K/yr
- antibacterial laundry cleanser13K/yr
- pet laundry detergent6K/yr
Top antibacterial washing up liquid products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dettol Laundry Sanitiser Antibacterial Fresh Cotton 6L (1.5L x 4pck) 12hr Freshness Hygienically Clean Removes Odour Kills 99.9 Percent of Bacteria
Dettol£12.174.8★11,483 rev
Dettol Antibacterial Laundry Cleanser Cotton Breeze 2.5L
Dettol£5.164.6★1,506 rev
Dettol Laundry Sanitiser Antibacterial Fresh Cotton 1.5L 12hr Freshness Hygienically Clean Removes Odour Kills 99.9 Percent of Bacteria
Dettol£3.714.7★920 rev
SurSol Active - Antibacterial Laundry Sanitiser 1L - Kills 99.9% of Bacteria & Odours - Hygienic Fabric Disinfectant for Clothes Towels & Bedding
SurSol£4.544.7★56 rev
Dettol Antibacterial Laundry Sanitiser Spring Blossom 750ml - Freshness and Protection in Every Wash!
Dettol£5.904.6★143 rev
Newest
by launch dateSurSol Active - Antibacterial Laundry Sanitiser 1L - Kills 99.9% of Bacteria & Odours - Hygienic Fabric Disinfectant for Clothes Towels & Bedding
SurSol£4.5456 rev
Chemical Trade Store - Laundry Sanitiser 2.5L - Antibacterial Cleaner for Clothes & Pet Bedding - Fresh Linen Kills 99.9% Germs - Use with Detergent
Chemical Trade Store£7.1489 rev
Chemical Trade Store Laundry Sanitiser 1L Kills 99.9% Germs Fresh Linen Scent Fabric Disinfectant for Clothes Towels Sportswear and Pet Bedding
Chemical Trade Store£4.1389 rev
Dettol Laundry Sanitiser Spring Blossom 8 X 750ML Multipack (6L Total) Antibacterial Disinfectant Kills 99.99% Of Germs Cleanser For Hygienic Freshness
Dettol£13.1816 rev
Dettol Antibacterial Laundry Sanitiser Fragrance Free 1.5L (4 x 1.5L Total 6.0L) For Sensitive Skin Gentle Cleanser Effective Hygiene Solution Disinfectant Kills 99.9 Percent of Germs
Dettol£13.70167 rev
Trending
90-day click momentum
Dettol Antibacterial Laundry Sanitiser Cleanser Additive Fresh Cotton 2 Pack of 1.5L
Dettol£9.914.6★
Dettol Laundry Sanitiser Spring Blossom 8 X 750ML Multipack (6L Total) Antibacterial Disinfectant Kills 99.99% Of Germs Cleanser For Hygienic Freshness
Dettol£13.184.8★
Dettol Antibacterial Laundry Cleanser Cotton Breeze 2.5L
Dettol£5.164.6★
SurSol Active - Antibacterial Laundry Sanitiser 1L - Kills 99.9% of Bacteria & Odours - Hygienic Fabric Disinfectant for Clothes Towels & Bedding
SurSol£4.544.7★
Chemical Trade Store - Laundry Sanitiser 2.5L - Antibacterial Cleaner for Clothes & Pet Bedding - Fresh Linen Kills 99.9% Germs - Use with Detergent
Chemical Trade Store£7.144.3★
What buyers say about antibacterial washing up liquid
What buyers praise and complain about, mined from review topics.What buyers love
“Fabulous smell”
“Excellent product”
“Good value”
“Good value I use this with my washings it keeps your clothes feeling fresh and so clean”
“Really effective at cleaning clothes”
“As advertised”
“Does the job”
“Excellent sanitiser and antibacterial,especially for gym clothes, bedding and towels”
“It gives clothes a fresh, clean smell and adds that extra feeling of hygiene, especially for items where you want more than just a normal wash”
“Easy to use”
What buyers complain about
“Waste of money”
“my bath mats never smelled fresh”
“not easy to fit”
“Leaked”
“Confusing instructions here”
“one of my dogs has a skin complaint”
“Add ins like the comb are a bit flimsy”
“Just adding more chemicals”
“Not fresh and floral smelling”
“it doesn't last that long”
Top return reasons
Common questions
- Is antibacterial washing up liquid profitable to sell on Amazon United Kingdom?
- The niche generates £467K/yr across 17 tracked products. 90-day search growth is -2.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the antibacterial washing up liquid niche?
- 4 brands and 57 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in antibacterial washing up liquid?
- Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 0.1%.
- When does demand for antibacterial washing up liquid peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 3.3× the quietest.
- What does it cost to enter the antibacterial washing up liquid niche?
- Listings span £3.71–£13.70; the average listing price is £8.36 (sweet spot $15–$100). The average incumbent carries 1,313 reviews — the moat a new listing must climb.