52
antibacterial spray
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Market size
Incredible£2.2M£2.2M/yr · 2.4M searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,017.25avg incumbent reviews — the moat a new listing must climb
Price range
Okay£0.96–£21.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.32avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand