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Antibacterial Spray

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Antibacterial Spray is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£2.2M/yr2.4M searches / yr
90-day growth
-5.5%search demand this quarter
Competition
49%top-5 click share · 5 brands · 149 sellers

Flapen Score

Antibacterial Spray against its category

The dotted line is the Grocery average. Past it, Antibacterial Spray is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antibacterial Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Antibacterial Spray 2.4M times last year and spent an estimated £2.2M. All 5 brands take every click. Demand peaks in Jul–Sep. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 14.9% of those searches ended in a purchase.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.2M a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
14.9%
Market size, estimated
£2.2Ma year
Peak month
July2.1× the quietest month
Top search term
zoflora641K searches a year

02 · Price

A sale here is worth £6.32.

Listings sell for £6.32 on average, from £0.96 to £21.54. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 5,000 to 6,000 of them. At £6.32 that is £32K to £38K a year per listing.

Average price
£6.32under the $15 to $100 sweet spot
Price range
£0.96–£21.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
5,000–6,000
Revenue per listing a year
£32K–£38K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #81 within Household Cleaners. It carries 3,017 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
97%
Out of stock, average day
0.2%
Average rank
#81in Household Cleaners
Average rating
4.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,017per listing
Listings tracked
32

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Antibacterial Spray products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£112K£224K£335K£447K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

149

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 87%

Open market

0%

  • Zoflora65%
  • Dettol19%
  • Method11%
  • Astonish3%
  • Fabulosa2%

Demand

Antibacterial Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Prime Day '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Sep · busiest ÷ quietest = 2.1×

Search terms

Top Antibacterial Spray search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • zoflora641K/yr
  • antibacterial spray287K/yr
  • zoflora disinfectant247K/yr
  • dettol spray239K/yr
  • cleaning spray131K/yr
  • disinfectant spray147K/yr
  • zoflora disinfectant spray124K/yr
  • surface cleaner86K/yr
  • spray78K/yr
  • dettol spray antibacterial52K/yr

Reviews and returns

What reviews say buyers love and hate about Antibacterial Spray

We read the reviews and the return reasons for every product selling here.

49%of positive reviews mention “Smell”
35%of negative reviews mention “Smell”
0.1%of orders come back
“smell doesnt last”
A buyer, on “Smell”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Antibacterial Spray questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data