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Antibacterial Spray

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Antibacterial Spray is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£2.2M/yr2.4M searches / yr
90-day growth
-5.5%search demand this quarter
Competition
49%top-5 click share · 5 brands · 149 sellers

Flapen Score

Antibacterial Spray against its category

The dotted line is the Grocery average. Past it, Antibacterial Spray is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antibacterial Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Antibacterial Spray 2.4M times last year and spent an estimated £2.2M. All 5 brands take every click. Demand peaks in Jul–Sep. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

14.9% of searches ended in a purchase last week.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.2M a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
14.9%
Market size, estimated
£2.2Ma year
Peak month
July2.1× the quietest month
Top search term
zoflora641K searches a year

02 · Price

A sale here is worth £6.32.

Listings sell for £6.32 on average, from £0.96 to £21.54. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 5,000 to 6,000 of them. At £6.32 that is £32K to £38K a year per listing.

Average price
£6.32under the $15 to $100 sweet spot
Price range
£0.96–£21.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
5,000–6,000
Revenue per listing a year
£32K–£38K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #81 within Household Cleaners. It carries 3,017 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
97%
Out of stock, average day
0.2%
Average rank
#81in Household Cleaners
Average rating
4.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,017per listing
Listings tracked
32

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Antibacterial Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£112K£224K£335K£447K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

149

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

49%

Top 20: 87%

Open market

0%

  • Zoflora65%
  • Dettol19%
  • Method11%
  • Astonish3%
  • Fabulosa2%

Demand

Antibacterial Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Prime Day '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Sep · busiest ÷ quietest = 2.1×

Search terms

Top Antibacterial Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zoflora641K/yr
  • antibacterial spray287K/yr
  • zoflora disinfectant247K/yr
  • dettol spray239K/yr
  • cleaning spray131K/yr
  • disinfectant spray147K/yr
  • zoflora disinfectant spray124K/yr
  • surface cleaner86K/yr
  • spray78K/yr
  • dettol spray antibacterial52K/yr

Reviews and returns

What reviews say buyers love and hate about Antibacterial Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell35%+2.64

smell doesnt last

Strong smell

Awful smell

Leak-Proof11%

Had leaked

Leaked out

Leaked

Size-Overall4%−0.01

The size is very small

The size of the bottle is small

separate spray tops that don't fit

Ease Of Cleaning3%+0.13

Worst cleaning products

Not really for heavy duty cleaning

the floor is a nightmare to clean

Quality-Overall2%+0.30

Absolutely rubbish cheapest nasty bottle went all over my floor top not working right

Rubbish

Love

Smell49%+2.64

Fresh scent

Beautiful Scent

Beautiful aroma

Value For Money11%+0.67

Great deal

Great value for money

Excellent value for money

Ease Of Cleaning9%+0.13

It is effective at cleaning

cleans like a dream

Cleans Well

Quality-Overall7%+0.30

Good quality spray

Excellent product

Good quality

Spray/Flow3%+0.12

Easy spray

Good spray

Good bathroom spray

Return

0.1% Return rate 6% Fixable by listing

Leak-Proof50%█▇▅█▅▇

Had leaked

Leaked out

Leaked

Smell25%▄▆█▂▃▆

smell doesnt last

Strong smell

Awful smell

Value For Money5%▁▁▄▅█▁

A bit pricey

Only 2.00 in tesco not that good deal

Advertised Vs Actual Product3%▁▃▅█▄▁
Functionality-Overall3%▁█▇▆▁▁

FAQ

Common Antibacterial Spray questions

Answered from the same tracked data.