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Anthon Berg Marzipan Chocolates

brand-locked demand (top 5 brands take 100% of clicks) — Anthon Berg Marzipan Chocolates doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 5Growth 7Conversion 81Competition 45Returns 100Price range 70Avg price 63Brand share 0Review moat 73Quality gap 33
This niche Category average

Is Anthon Berg Marzipan Chocolates profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Anthon Berg Marzipan Chocolates is a £21K/yr Amazon United Kingdom market (18K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Anthon Berg Marzipan Chocolates: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -36.1% over the last 90 days and 8.4% of searches end in a purchase.

£21K

revenue / yr

Units sold / yr3K
Search volume / yr-36.1%18K
Conversion rate8.4%
Avg price£13.61

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 18
Top-5 product click share58%
Open market0%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement40%
New entrants (1y)3· 0 succeeded
Avg rating4.5★
Avg reviews568

Top Anthon Berg Marzipan Chocolates products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£834£2K£3K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 rising

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

0%

  • Anthon Berg85%
  • Bella & Co.6%
  • Deplenty4%
  • TJMolten3%
  • Generic3%
  • Open — no brand owns it (0%)

Anthon Berg Marzipan Chocolates demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume18KCVR8.4%Products15Brands5Top 5 Brands100%OOS Rate13.1%Rating4.5★Reviews568Avg BSR#523
2K1KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 12.2×

Top Anthon Berg Marzipan Chocolates search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • anton berg10K/yr
  • anthon berg marzipan6K/yr
  • anthon berg marzipan chocolates3K/yr

What reviews say buyers love and hate about Anthon Berg Marzipan Chocolates

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Taste-Overall53%

Most delicious chocolates

Quality-Overall14%

Quality product

Flavor10%

Excellent flavour,

Gifting Purpose8%

Made for a lovely gift

Sweetness1%

Delicious sweets

What buyers complain about

69% of reviews
Value For Money24%

Bit expensive

Thickness8%

Chocolate is thin

Advertised Vs Actual Product8%

False advertising

Size-Overall8%

Bigger than they look

Flavor4%

No orange liquor flavour

Common Anthon Berg Marzipan Chocolates questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Anthon Berg Marzipan Chocolates 40/100 on Amazon United Kingdom — Skip it. The niche generates £21K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -36.1% over the last 90 days.
Search demand for Anthon Berg Marzipan Chocolates on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 12.2× the quietest.