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Anthon Berg Marzipan Chocolates

Fail

The top 5 brands take 100% of clicks, so Anthon Berg Marzipan Chocolates is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£21K/yr18K searches / yr
90-day growth
-36.1%search demand this quarter
Competition
58%top-5 click share · 5 brands · 18 sellers

Flapen Score

Anthon Berg Marzipan Chocolates against its category

The dotted line is the Grocery average. Past it, Anthon Berg Marzipan Chocolates is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anthon Berg Marzipan Chocolates market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anthon Berg Marzipan Chocolates 18K times last year and spent an estimated £21K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-36.1%
Conversion, latest week
8.4%
Market size, estimated
£21Ka year
Peak month
December12.2× the quietest month
Top search term
anton berg10K searches a year

02 · Price

A sale here is worth £13.61.

Listings sell for £13.61 on average, from £5.55 to £36.84. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.61 that is £0 to £1K a year per listing.

Average price
£13.61under the $15 to $100 sweet spot
Price range
£5.55–£36.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #523 within Chocolate Candy. It carries 568 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
13.1%
Average rank
#523in Chocolate Candy
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
568per listing
Listings tracked
15

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Anthon Berg Marzipan Chocolates products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£834£2K£3K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 rising

Sellers

18

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 100%

Open market

0%

  • Anthon Berg85%
  • Bella & Co.6%
  • Deplenty4%
  • TJMolten3%
  • Generic3%
  • Open — no brand owns it (0%)

Demand

Anthon Berg Marzipan Chocolates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 12.2×

Search terms

Top Anthon Berg Marzipan Chocolates search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • anton berg10K/yr
  • anthon berg marzipan6K/yr
  • anthon berg marzipan chocolates3K/yr

Reviews and returns

What reviews say buyers love and hate about Anthon Berg Marzipan Chocolates

We read the reviews and the return reasons for every product selling here.

53%of positive reviews mention “Taste-Overall”
24%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Bit expensive”
A buyer, on “Value For Money”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Anthon Berg Marzipan Chocolates questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data