Is anthon berg marzipan chocolates profitable to sell on Amazon United Kingdom?

The niche generates £21K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -36.1%. Flapen's verdict: Skip it (40/100).

How competitive is the anthon berg marzipan chocolates niche?

5 brands and 18 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in anthon berg marzipan chocolates?

Top complaints mined from reviews: Value For Money, Thickness, Advertised Vs Actual Product. The return rate is 0.0%.

When does demand for anthon berg marzipan chocolates peak?

Demand peaks in Nov–Dec; the busiest month runs 12.2× the quietest.

What does it cost to enter the anthon berg marzipan chocolates niche?

Listings span £5.55–£36.84; the average listing price is £13.61 (sweet spot $15–$100). The average incumbent carries 568 reviews — the moat a new listing must climb.

anthon berg marzipan chocolates

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good568

avg incumbent reviews — the moat a new listing must climb

Price range

Good£5.55–£36.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£13.61

avg listing price — sweet spot $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-36.1%

90-day search growth — must beat 0% to launch

Market size

Bad£21K

£21K/yr · 18K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, anthon berg marzipan chocolates is a £21K/yr Amazon United Kingdom market (18K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

anthon berg marzipan chocolates market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £27K–£34K; units × avg price
Conversion rate: 8.4%
Avg BSR: #523
Page quality: 0%
Prime: 100%
Sponsored: 40%
Out of stock: 13.1%
Avg brand age: 52 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

Anthon Berg85%
Bella & Co.6%
Deplenty4%
TJMolten3%
Generic3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 80 weeks — -36.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 12.2×

Open Trend

Top anthon berg marzipan chocolates search terms

anton berg10K/yr -36.9%3.2% conv.
anthon berg marzipan6K/yr -23.1%12.9% conv.
anthon berg marzipan chocolates3K/yr -56.0%19.1% conv.

All search terms

Top anthon berg marzipan chocolates products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Anthon Berg Dark Chocolate Covered Marzipan Treats Plum in Madeira with a Delicious Jam of Fresh Fruits 220 g Box (Pack of 1)

Anthon Berg£6.874.6★584 rev

Anthon Berg Dark Chocolate Covered Marzipan Treats Raspberry in Orange Liqueur with a Delicious Jam of Fresh Fruits 220 g Box (Pack of 1)

Anthon Berg£5.554.6★175 rev

Anthon Berg Cherry in Rum Chocolate Covered Marzipans

Anthon Berg£11.964.6★432 rev

Anthon Berg Dark Chocolate Covered Apricot In Brandy Marzipan Treats with a Delicious Jam of Fresh fruits 220 g (Pack of 1)

Anthon Berg£7.144.6★554 rev

2 x Random Mixed ANTHON BERG Plum / Cherry /Raspberry Marzipan/ Brandy Chocolates (220g)

Anthon Berg£17.924.6★44 rev

Newest

by launch date

Antons Bergs Dark Chocolate Assortment with Famous Liqueurs Cocktails Coffee Margarita Mojito Irish Coffee - 64 x Chocolate Christmas luxury gift set for men women him her Birthday 1000g (1kg)

Generic£33.400 rev

8mo ago

Anthon Berg Marzipan Treats Blueberry In Vodka 220 g Box (Pack of 1)

Anthon Berg£6.618 rev

9mo ago

Anthons Bergs Chocolate Liquor Chocolates Gift Set - Pack of 64 Premium Bottle-Shaped Original Dark Liqueurs - 8 Famous Liqueur Brands- Christmas Valentine Mothers Day Fathers Day

Deplenty£36.847 rev

10mo ago

Dark Chocolate Assortment with Famous Liqueurs Cocktails Coffee in flavors of margarita mojito Irish coffee - 21x Dark chocolate luxury gift set for men women him her 328g

TJMolten£24.6627 rev

1y ago

Anthon Bergs Apricot in Brandy Marzipan and Dark Chocolate Gift Sets | Christmas Tree Chocolates Gifts | Boxes of Chocolates | Christmas Stocking Fillers | 220g

Bella & Co.£12.0637 rev

3y ago

What buyers say about anthon berg marzipan chocolates

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall53%

“Most delicious chocolates”

Quality-Overall14%

“Quality product”

Flavor10%

“Excellent flavour,”

Gifting Purpose8%

“Made for a lovely gift”

Sweetness1%

“Delicious sweets”

Value For Money1%

“great value”

Size-Overall1%

“Just the right size not too calorific or too rich”

What buyers complain about

Value For Money24%

“Bit expensive”

Thickness8%

“Chocolate is thin”

Advertised Vs Actual Product8%

“False advertising”

Size-Overall8%

“Bigger than they look”

Flavor4%

“No orange liquor flavour”

Gifting Purpose4%

“This is a present so not so great”

Moist/Dry4%

“This Variety is Dry and not nice compared to the Rum and Cherry one”

Taste-Overall4%

“Expensive trial tasting”

Ingredients-Overall4%

“very little marzipan as such detected”

Quality-Overall3%

“not the best VFM IMO”

Common questions

Is anthon berg marzipan chocolates profitable to sell on Amazon United Kingdom?: The niche generates £21K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -36.1%. Flapen's verdict: Skip it (40/100).
How competitive is the anthon berg marzipan chocolates niche?: 5 brands and 18 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in anthon berg marzipan chocolates?: Top complaints mined from reviews: Value For Money, Thickness, Advertised Vs Actual Product. The return rate is 0.0%.
When does demand for anthon berg marzipan chocolates peak?: Demand peaks in Nov–Dec; the busiest month runs 12.2× the quietest.
What does it cost to enter the anthon berg marzipan chocolates niche?: Listings span £5.55–£36.84; the average listing price is £13.61 (sweet spot $15–$100). The average incumbent carries 568 reviews — the moat a new listing must climb.