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Anthon Berg Marzipan Chocolates

Fail

The top 5 brands take 100% of clicks, so Anthon Berg Marzipan Chocolates is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£21K/yr18K searches / yr
90-day growth
-36.1%search demand this quarter
Competition
58%top-5 click share · 5 brands · 18 sellers

Flapen Score

Anthon Berg Marzipan Chocolates against its category

The dotted line is the Grocery average. Past it, Anthon Berg Marzipan Chocolates is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anthon Berg Marzipan Chocolates market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anthon Berg Marzipan Chocolates 18K times last year and spent an estimated £21K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

8.4% of searches ended in a purchase last week.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-36.1%
Conversion, latest week
8.4%
Market size, estimated
£21Ka year
Peak month
December12.2× the quietest month
Top search term
anton berg10K searches a year

02 · Price

A sale here is worth £13.61.

Listings sell for £13.61 on average, from £5.55 to £36.84. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.61 that is £0 to £1K a year per listing.

Average price
£13.61under the $15 to $100 sweet spot
Price range
£5.55–£36.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #523 within Chocolate Candy. It carries 568 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
13.1%
Average rank
#523in Chocolate Candy
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
568per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Anthon Berg Marzipan Chocolates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£834£2K£3K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 rising

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

0%

  • Anthon Berg85%
  • Bella & Co.6%
  • Deplenty4%
  • TJMolten3%
  • Generic3%
  • Open — no brand owns it (0%)

Demand

Anthon Berg Marzipan Chocolates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 12.2×

Search terms

Top Anthon Berg Marzipan Chocolates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anton berg10K/yr
  • anthon berg marzipan6K/yr
  • anthon berg marzipan chocolates3K/yr

Reviews and returns

What reviews say buyers love and hate about Anthon Berg Marzipan Chocolates

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money24%−0.12

Bit expensive

Overpriced

more expensive

Thickness8%−0.08

Chocolate is thin

Advertised Vs Actual Product8%−0.08

False advertising

Size-Overall8%+0.24

Bigger than they look

much smaller than they used to be

Larger than they look

Flavor4%−0.01

No orange liquor flavour

Love

Taste-Overall53%+3.99

Most delicious chocolates

To Delicious

Delicious Chocolates

Quality-Overall14%+0.50

Quality product

really good quality and something different

the quality is worth it

Flavor10%−0.01

Excellent flavour,

A chocolate with many flavours

A nice treat for a special occaion

Gifting Purpose8%+0.07

Made for a lovely gift

Lovely as a gift or a treat

Lovely gift

Sweetness1%+0.09

Delicious sweets

FAQ

Common Anthon Berg Marzipan Chocolates questions

Answered from the same tracked data.