How competitive is the Anchovies niche on Amazon United Kingdom?

9 brands and 21 sellers compete in Anchovies on Amazon United Kingdom. The top 5 Anchovies products take 83% of clicks and its top 5 brands hold 90% of demand.

What do buyers complain about in Anchovies?

Anchovies buyers on Amazon United Kingdom complain most about Flavor, Salt Content, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Anchovies niche?

Anchovies sells for £7.27 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.08–£21.17. The average incumbent carries 149 reviews — the moat a new listing must climb.

Anchovies

a concentrated shelf (top 5 take 83% of clicks) — Anchovies doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Anchovies profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Anchovies is a £93K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 46/100.

Anchovies: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +10.3% over the last 90 days and 17.9% of searches end in a purchase.

£93K

revenue / yr

Units sold / yr15K

Search volume / yr+10.3%71K

Conversion rate17.9%

Avg price£7.27

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers9 · 21

Top-5 product click share83%

Open market10%

Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 11 products

Top Anchovies products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Kingfisher Anchovy Fillets in Extra Virgin Olive Oil 100g

Price: £2.73
Rating: 4.5/5
Reviews: 499
Age: 10y ago

Morrisons Anchovy in Olive Oil Garlic & Herb 50g

Price: £1.08
Rating: 4.5/5
Reviews: 295
Age: 7y ago

Cooks & Co Anchovy Fillets in Sunflower Oil (50g) - Pack of 2

Price: £4.38
Rating: 4.5/5
Reviews: 108
Age: 11y ago

by Amazon MSC Anchovies in Sunflower Oil 6x50g

Price: £4.76
Rating: 4.4/5
Reviews: 138
Age: 1y ago

Fresh White Anchovies in Oil Marinade 1kg - From GREAT BRITISH TRADING

Price: £21.17
Rating: 4.5/5
Reviews: 127
Age: 6y ago

Newest

by launch date

by Amazon MSC Anchovies in Sunflower Oil 6x50g

Price: £4.76
Rating: 4.4/5
Reviews: 138
Age: 1y ago

Anchovies in Oil Plain 150g

Price: £4.89
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Cooks & Co Premium Anchovy Fillets in Sunflower Oil 50g (Pack of 3) - Gourmet Tinned Fish for Salads Pizzas and Pasta - Ready-to-Eat Anchovies

Price: £7.76
Rating: 4.6/5
Reviews: 27
Age: 2y ago

by Amazon Green Olives Stuffed With Anchovies 400g

Price: £1.66
Rating: 4.3/5
Reviews: 253
Age: 2y ago

Anchovy Fillets 2 x 200g - Selected anchovy fillets marinated in sunflower oil and vinegar from GREAT BRITISH TRADING LIMITED

Price: £14.94
Rating: 4.4/5
Reviews: 28
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Kingfisher36%
Morrisons20%
by Amazon15%
Cooks & Co10%
GREAT BRITISH TRADING LIMITED9%
Ortiz3%
Open — no brand owns it (3 brands, 7%)

Anchovies demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume71KCVR17.9%Products11Brands9Top 5 Brands90%OOS Rate7.7%Rating4.5★Reviews149Avg BSR#121

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Anchovies search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

anchovies60K/yr +10.5%12.2% conv.
anchovies in olive oil6K/yr +7.7%3.7% conv.
anchovy5K/yr +11.2%7.6% conv.

What reviews say buyers love and hate about Anchovies

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Taste-Overall54%

“Delicious olives”

Value For Money20%

“Good value”

Quality-Overall12%

“Really good olives”

Flavor5%

“Amazing flavour”

Salt Content3%

“i like salty stuff”

What buyers complain about

78% of reviews

Flavor20%

“I dont really like the flavour of these”

Salt Content20%

“Too salty, Too soft”

Value For Money15%

“Think this brand may be a tad more expensive”

Sour10%

“Watery and rather sour”

Hard Feel3%

“less soft than in supermarket brands”

Common Anchovies questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Anchovies 46/100 on Amazon United Kingdom — Skip it. The niche generates £93K/yr across 11 tracked products. Search demand moved +10.3% over the last 90 days.