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Anchovies

Fail

The top 5 products take 83% of clicks, so Anchovies is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£93K/yr71K searches / yr
90-day growth
+10.3%search demand this quarter
Competition
83%top-5 click share · 9 brands · 21 sellers

Flapen Score

Anchovies against its category

The dotted line is the Grocery average. Past it, Anchovies is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anchovies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anchovies 71K times last year and spent an estimated £93K. The top 5 brands take 90% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

17.9% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
+10.3%
Conversion, latest week
17.9%
Market size, estimated
£93Ka year
Peak month
May1.3× the quietest month
Top search term
anchovies60K searches a year

02 · Price

A sale here is worth £7.27.

Listings sell for £7.27 on average, from £1.08 to £21.17. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £7.27 that is £5K to £7K a year per listing.

Average price
£7.27under the $15 to $100 sweet spot
Price range
£1.08–£21.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #121 within Tinned & Jarred Food. It carries 149 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
73%
Out of stock, average day
7.7%
Average rank
#121in Tinned & Jarred Food
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
149per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Anchovies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£9K£19K£28K£37K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

21

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

7%

  • Kingfisher36%
  • Morrisons20%
  • by Amazon15%
  • Cooks & Co10%
  • GREAT BRITISH TRADING LIMITED9%
  • Ortiz3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Anchovies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Anchovies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anchovies60K/yr
  • anchovies in olive oil6K/yr
  • anchovy5K/yr

Reviews and returns

What reviews say buyers love and hate about Anchovies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor20%−0.20

I dont really like the flavour of these

Empty with faint flavouring may be more like it

Salt Content20%−0.06

Too salty, Too soft

Salty, preserved little fillets of fish

Value For Money15%+1.71

Think this brand may be a tad more expensive

higher price

delivery low and price higher

Sour10%−0.11

Watery and rather sour

Hard Feel3%−0.01

less soft than in supermarket brands

Love

Taste-Overall54%+2.41

Delicious olives

Absolutely delicious

Tasty and healthy

Value For Money20%+1.71

Good value

value for money

Excellent value

Quality-Overall12%+0.57

Really good olives

Good quality sardines

Top quality

Flavor5%−0.20

Amazing flavour

Firm, flavourful, and responsibly sourced

Great flavour, fair price and fast delivery

Salt Content3%−0.06

i like salty stuff

I've recently tried the Epicure variant of these olives with Anchovies and these are extremely comparable yet cheaper and bigger, they taste great, a great liquid too as well, not overly salty, well done Amazon

FAQ

Common Anchovies questions

Answered from the same tracked data.