Is anchovies profitable to sell on Amazon United Kingdom?

The niche generates £93K/yr across 11 tracked products. 90-day search growth is +10.3%. Flapen's verdict: Skip it (46/100).

How competitive is the anchovies niche?

9 brands and 21 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in anchovies?

Top complaints mined from reviews: Flavor, Salt Content, Value For Money. The return rate is 0.0%.

When does demand for anchovies peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the anchovies niche?

Listings span £1.08–£21.17; the average listing price is £7.27 (sweet spot $15–$100). The average incumbent carries 149 reviews — the moat a new listing must climb.

anchovies

Skip it

A concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible17.9%

search→purchase rate — share of searches ending in a sale

Review moat

Great148.82

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+10.3%

90-day search growth — must beat 0% to launch

Price range

Okay£1.08–£21.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad90%

top-5 brand share — brand-locked demand

Market size

Bad£93K

£93K/yr · 71K searches

Avg price

Bad£7.27

avg listing price — sweet spot $15–$100

Competition

Bad83%

top-5 click share — a locked-up shelf

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, anchovies is a £93K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 46/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

anchovies market data

Units sold / yr: 13K–15K; avg 750–1,000/product
Revenue / yr: £91K–£109K; units × avg price
Conversion rate: 17.9%
Avg BSR: #121
Page quality: 0%
Prime: 73%
Sponsored: 55%
Out of stock: 7.7%
Avg brand age: 70 months
Avg seller age: 175 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Kingfisher36%
Morrisons20%
by Amazon15%
Cooks & Co10%
GREAT BRITISH TRADING LIMITED9%
Ortiz3%
Open — no brand owns it (3 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — +10.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top anchovies search terms

anchovies60K/yr +10.5%12.2% conv.
anchovies in olive oil6K/yr +7.7%3.7% conv.
anchovy5K/yr +11.2%7.6% conv.

All search terms

Top anchovies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kingfisher Anchovy Fillets in Extra Virgin Olive Oil 100g

Kingfisher£2.734.5★499 rev

Morrisons Anchovy in Olive Oil Garlic & Herb 50g

Morrisons£1.084.5★295 rev

Cooks & Co Anchovy Fillets in Sunflower Oil (50g) - Pack of 2

Cooks & Co£4.384.5★108 rev

by Amazon MSC Anchovies in Sunflower Oil 6x50g

by Amazon£4.764.4★138 rev

Fresh White Anchovies in Oil Marinade 1kg - From GREAT BRITISH TRADING

GREAT BRITISH TRADING LIMITED£21.174.5★127 rev

Newest

by launch date

by Amazon MSC Anchovies in Sunflower Oil 6x50g

by Amazon£4.76138 rev

1y ago

Anchovies in Oil Plain 150g

The Fresh Fish Shop£4.890 rev

1y ago

Cooks & Co Premium Anchovy Fillets in Sunflower Oil 50g (Pack of 3) - Gourmet Tinned Fish for Salads Pizzas and Pasta - Ready-to-Eat Anchovies

World Food Shop£7.7627 rev

2y ago

by Amazon Green Olives Stuffed With Anchovies 400g

by Amazon£1.66253 rev

2y ago

Anchovy Fillets 2 x 200g - Selected anchovy fillets marinated in sunflower oil and vinegar from GREAT BRITISH TRADING LIMITED

GREAT BRITISH TRADING LIMITED£14.9428 rev

3y ago

What buyers say about anchovies

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall54%

“Delicious olives”

Value For Money20%

“Good value”

Quality-Overall12%

“Really good olives”

Flavor5%

“Amazing flavour”

Salt Content3%

“i like salty stuff”

Health Benefits-Overall1%

“Tasty and healthy”

Storage Temperature1%

“delivered well with cooling packs which you can freeze and reuse”

What buyers complain about

Flavor20%

“I dont really like the flavour of these”

Salt Content20%

“Too salty, Too soft”

Value For Money15%

“Think this brand may be a tad more expensive”

Sour10%

“Watery and rather sour”

Hard Feel3%

“less soft than in supermarket brands”

Texture/Consistency-Overall3%

“texture was not firm”

Taste-Overall3%

“Filling didnt taste like much”

Size-Overall3%

“Olives were small”

Quality-Overall3%

“Not good taste and quality”

Common questions

Is anchovies profitable to sell on Amazon United Kingdom?: The niche generates £93K/yr across 11 tracked products. 90-day search growth is +10.3%. Flapen's verdict: Skip it (46/100).
How competitive is the anchovies niche?: 9 brands and 21 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in anchovies?: Top complaints mined from reviews: Flavor, Salt Content, Value For Money. The return rate is 0.0%.
When does demand for anchovies peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the anchovies niche?: Listings span £1.08–£21.17; the average listing price is £7.27 (sweet spot $15–$100). The average incumbent carries 149 reviews — the moat a new listing must climb.