Anchovies
FailThe top 5 products take 83% of clicks, so Anchovies is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £93K/yr71K searches / yr
- 90-day growth
- +10.3%search demand this quarter
- Competition
- 83%top-5 click share · 9 brands · 21 sellers
Flapen Score
Anchovies against its category
The dotted line is the Grocery average. Past it, Anchovies is stronger. Inside it, weaker.
Market
The Anchovies market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Anchovies 71K times last year and spent an estimated £93K. The top 5 brands take 90% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
17.9% of searches ended in a purchase last week.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- +10.3%
- Conversion, latest week
- 17.9%
- Market size, estimated
- £93Ka year
- Peak month
- May1.3× the quietest month
- Top search term
- anchovies60K searches a year
02 · Price
A sale here is worth £7.27.
Listings sell for £7.27 on average, from £1.08 to £21.17. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £7.27 that is £5K to £7K a year per listing.
- Average price
- £7.27under the $15 to $100 sweet spot
- Price range
- £1.08–£21.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #121 within Tinned & Jarred Food. It carries 149 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 73%
- Out of stock, average day
- 7.7%
- Average rank
- #121in Tinned & Jarred Food
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 149per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Anchovies products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kingfisher Anchovy Fillets in Extra Virgin Olive Oil 100g
- Price
- £2.73
- Rating
- 4.5/5
- Reviews
- 499
- Age
- 10y ago

Morrisons Anchovy in Olive Oil Garlic & Herb 50g
- Price
- £1.08
- Rating
- 4.5/5
- Reviews
- 295
- Age
- 7y ago

Cooks & Co Anchovy Fillets in Sunflower Oil (50g) - Pack of 2
- Price
- £4.38
- Rating
- 4.5/5
- Reviews
- 108
- Age
- 11y ago

by Amazon MSC Anchovies in Sunflower Oil 6x50g
- Price
- £4.76
- Rating
- 4.4/5
- Reviews
- 138
- Age
- 1y ago

Fresh White Anchovies in Oil Marinade 1kg - From GREAT BRITISH TRADING
- Price
- £21.17
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 6y ago
Trending
90-day click momentum
Anchovies in Oil Plain 150g
- Price
- £4.89
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Cooks & Co Anchovy Fillets in Sunflower Oil (50g) - Pack of 2
- Price
- £4.38
- Rating
- 4.5/5
- Reviews
- 108
- Age
- 11y ago

Anchovy Fillets 2 x 200g - Selected anchovy fillets marinated in sunflower oil and vinegar from GREAT BRITISH TRADING LIMITED
- Price
- £14.94
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 3y ago

Fresh White Anchovies in Oil Marinade 1kg - From GREAT BRITISH TRADING
- Price
- £21.17
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 6y ago

Morrisons Anchovy in Olive Oil Garlic & Herb 50g
- Price
- £1.08
- Rating
- 4.5/5
- Reviews
- 295
- Age
- 7y ago
Newest
by launch date
by Amazon MSC Anchovies in Sunflower Oil 6x50g
- Price
- £4.76
- Rating
- 4.4/5
- Reviews
- 138
- Age
- 1y ago

Anchovies in Oil Plain 150g
- Price
- £4.89
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Cooks & Co Premium Anchovy Fillets in Sunflower Oil 50g (Pack of 3) - Gourmet Tinned Fish for Salads Pizzas and Pasta - Ready-to-Eat Anchovies
- Price
- £7.76
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 2y ago

by Amazon Green Olives Stuffed With Anchovies 400g
- Price
- £1.66
- Rating
- 4.3/5
- Reviews
- 253
- Age
- 2y ago

Anchovy Fillets 2 x 200g - Selected anchovy fillets marinated in sunflower oil and vinegar from GREAT BRITISH TRADING LIMITED
- Price
- £14.94
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
21
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
7%
- Kingfisher36%
- Morrisons20%
- by Amazon15%
- Cooks & Co10%
- GREAT BRITISH TRADING LIMITED9%
- Ortiz3%
- Open — no brand owns it (3 brands, 7%)
Demand
Anchovies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Anchovies search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- anchovies60K/yr
- anchovies in olive oil6K/yr
- anchovy5K/yr
Reviews and returns
What reviews say buyers love and hate about Anchovies
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I dont really like the flavour of these
Empty with faint flavouring may be more like it
Too salty, Too soft
Salty, preserved little fillets of fish
Think this brand may be a tad more expensive
higher price
delivery low and price higher
Watery and rather sour
less soft than in supermarket brands
Love
Delicious olives
Absolutely delicious
Tasty and healthy
Good value
value for money
Excellent value
Really good olives
Good quality sardines
Top quality
Amazing flavour
Firm, flavourful, and responsibly sourced
Great flavour, fair price and fast delivery
i like salty stuff
I've recently tried the Epicure variant of these olives with Anchovies and these are extremely comparable yet cheaper and bigger, they taste great, a great liquid too as well, not overly salty, well done Amazon
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anchovies questions
Answered from the same tracked data.









