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Anchovies

Fail

The top 5 products take 83% of clicks, so Anchovies is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£93K/yr71K searches / yr
90-day growth
+10.3%search demand this quarter
Competition
83%top-5 click share · 9 brands · 21 sellers

Flapen Score

Anchovies against its category

The dotted line is the Grocery average. Past it, Anchovies is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anchovies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anchovies 71K times last year and spent an estimated £93K. The top 5 brands take 90% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 17.9% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
+10.3%
Conversion, latest week
17.9%
Market size, estimated
£93Ka year
Peak month
May1.3× the quietest month
Top search term
anchovies60K searches a year

02 · Price

A sale here is worth £7.27.

Listings sell for £7.27 on average, from £1.08 to £21.17. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £7.27 that is £5K to £7K a year per listing.

Average price
£7.27under the $15 to $100 sweet spot
Price range
£1.08–£21.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #121 within Tinned & Jarred Food. It carries 149 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
73%
Out of stock, average day
7.7%
Average rank
#121in Tinned & Jarred Food
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
149per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Anchovies products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.

£0£9K£19K£28K£37K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

21

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

83%

Top 20: 100%

Open market

7%

  • Kingfisher36%
  • Morrisons20%
  • by Amazon15%
  • Cooks & Co10%
  • GREAT BRITISH TRADING LIMITED9%
  • Ortiz3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Anchovies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Anchovies search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • anchovies60K/yr
  • anchovies in olive oil6K/yr
  • anchovy5K/yr

Reviews and returns

What reviews say buyers love and hate about Anchovies

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Taste-Overall”
20%of negative reviews mention “Flavor”
<0.1%of orders come back, a rate Amazon rounds to zero
“I dont really like the flavour of these”
A buyer, on “Flavor”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Anchovies questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data