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anchovies
Skip itA concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Review moat
Great148.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Price range
Okay£1.08–£21.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad£93K£93K/yr · 71K searches
Avg price
Bad£7.27avg listing price — sweet spot $15–$100
Competition
Bad83%top-5 click share — a locked-up shelf
Signals Low Review Barrier