How competitive is the Anchor Butter niche on Amazon United Kingdom?

4 brands and 35 sellers compete in Anchor Butter on Amazon United Kingdom. The top 5 Anchor Butter products take 93% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Anchor Butter?

Anchor Butter buyers on Amazon United Kingdom complain most about Taste-Overall, Hard Feel, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Anchor Butter niche?

Anchor Butter sells for £5.77 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.89–£19.85. The average incumbent carries 507 reviews — the moat a new listing must climb.

Anchor Butter

brand-locked demand (top 5 brands take 100% of clicks) — Anchor Butter doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Anchor Butter profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Anchor Butter is a £57K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.

Anchor Butter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.9% over the last 90 days and 25.5% of searches end in a purchase.

£57K

revenue / yr

Units sold / yr15K

Search volume / yr-2.9%39K

Conversion rate25.5%

Avg price£5.77

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 35

Top-5 product click share93%

Open market0%

Avg brand age79 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 7 products

Top Anchor Butter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Anchor Spreadable Blend of Butter and Rapeseed Oil 750g

Price: £5.59
Rating: 4.8/5
Reviews: 687
Age: 7y ago

Anchor Salted Butter 200 g

Price: £1.95
Rating: 4.7/5
Reviews: 1,143
Age: 3y ago

Anchor Spreadable Blend of Butter and Rapeseed Oil 400 g

Price: £3.33
Rating: 4.6/5
Reviews: 896
Age: 3y ago

Anchor Salted Butter 500 g

Price: £4.41
Rating: 4.7/5
Reviews: 159
Age: 12y ago

Anchor Lighter Spreadable Blend of Butter and Rapeseed Oil 400g

Price: £3.35
Rating: 4.5/5
Reviews: 151
Age: 3y ago

Newest

by launch date

Salted Spreadable Anchors Mini Butter Portions 25-500 Portions 7g each Fresh Stock Restocked Daily (100 Portions)

Price: £19.85
Rating: 4.2/5
Reviews: 146
Age: 1y ago

Anchor Salted Butter 200 g

Price: £1.95
Rating: 4.7/5
Reviews: 1,143
Age: 3y ago

Anchor Spreadable Blend of Butter and Rapeseed Oil 400 g

Price: £3.33
Rating: 4.6/5
Reviews: 896
Age: 3y ago

Anchor Lighter Spreadable Blend of Butter and Rapeseed Oil 400g

Price: £3.35
Rating: 4.5/5
Reviews: 151
Age: 3y ago

Anchor Unsalted Block Butter 200g

Price: £1.89
Rating: 4.6/5
Reviews: 369
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

Anchor64%
Yikki29%
KoalaKoi4%
Silk Road3%

Anchor Butter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume39KCVR25.5%Products7Brands4Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews507Avg BSR#54

No pronounced peak months · busiest ÷ quietest = 1.4×

What reviews say buyers love and hate about Anchor Butter

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Taste-Overall35%

“Nice tasting Butter”

Value For Money21%

“Very good price”

Quality-Overall18%

“Good quality butter”

Flavor11%

“A good butter nice flavour”

Storage Temperature4%

“This was on offer so I stocked up on it as it freezes really well”

What buyers complain about

83% of reviews

Taste-Overall50%

“Not nice at all does not taste like butter dont know what there putting in this”

Hard Feel25%

“Not soft enough for spreading from fridge”

Value For Money8%

“Slightly more expensive than my usual individual butters”

Common Anchor Butter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Anchor Butter 35/100 on Amazon United Kingdom — Skip it. The niche generates £57K/yr across 7 tracked products. Search demand moved -2.9% over the last 90 days.