35
anchor butter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible25.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good507.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£1.89–£19.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Avg price
Bad£5.77avg listing price — sweet spot $15–$100
Market size
Bad£57K£57K/yr · 39K searches
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand