anchor butter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible25.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good507.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£1.89–£19.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Avg price
Bad£5.77avg listing price — sweet spot $15–$100
Market size
Bad£57K£57K/yr · 39K searches
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, anchor butter is a £57K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
anchor butter market data
- Units sold / yr
- 13K–15K
- avg 1,500–2,000/product
- Revenue / yr
- £72K–£87K
- units × avg price
- Conversion rate
- 25.5%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 79 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
35
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Anchor64%
- Yikki29%
- KoalaKoi4%
- Silk Road3%
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — -2.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top anchor butter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Anchor Spreadable Blend of Butter and Rapeseed Oil 750g
Yikki£5.594.8★687 rev
Anchor Salted Butter 200 g
Anchor£1.954.7★1,143 rev
Anchor Spreadable Blend of Butter and Rapeseed Oil 400 g
Anchor£3.334.6★896 rev
Anchor Salted Butter 500 g
Anchor£4.414.7★159 rev
Anchor Lighter Spreadable Blend of Butter and Rapeseed Oil 400g
Anchor£3.354.5★151 rev
Newest
by launch date
Salted Spreadable Anchors Mini Butter Portions 25-500 Portions 7g each Fresh Stock Restocked Daily (100 Portions)
KoalaKoi£19.85146 rev
Anchor Salted Butter 200 g
Anchor£1.951,143 rev
Anchor Spreadable Blend of Butter and Rapeseed Oil 400 g
Anchor£3.33896 rev
Anchor Lighter Spreadable Blend of Butter and Rapeseed Oil 400g
Anchor£3.35151 rev
Anchor Unsalted Block Butter 200g
Silk Road£1.89369 rev
Trending
90-day click momentumAnchor Spreadable Blend of Butter and Rapeseed Oil 750g
Yikki£5.594.8★
Anchor Salted Butter 200 g
Anchor£1.954.7★
Anchor Spreadable Blend of Butter and Rapeseed Oil 400 g
Anchor£3.334.6★
Anchor Lighter Spreadable Blend of Butter and Rapeseed Oil 400g
Anchor£3.354.5★
Anchor Salted Butter 500 g
Anchor£4.414.7★
What buyers say about anchor butter
What buyers praise and complain about, mined from review topics.What buyers love
“Nice tasting Butter”
“Very good price”
“Good quality butter”
“A good butter nice flavour”
“This was on offer so I stocked up on it as it freezes really well”
“Convenient”
“Great for cooking and baking”
“Handy size”
What buyers complain about
“Not nice at all does not taste like butter dont know what there putting in this”
“Not soft enough for spreading from fridge”
“Slightly more expensive than my usual individual butters”
Common questions
- Is anchor butter profitable to sell on Amazon United Kingdom?
- The niche generates £57K/yr across 7 tracked products. 90-day search growth is -2.9%. Flapen's verdict: Skip it (35/100).
- How competitive is the anchor butter niche?
- 4 brands and 35 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in anchor butter?
- Top complaints mined from reviews: Taste-Overall, Hard Feel, Value For Money. The return rate is 0.0%.
- When does demand for anchor butter peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the anchor butter niche?
- Listings span £1.89–£19.85; the average listing price is £5.77 (sweet spot $15–$100). The average incumbent carries 507 reviews — the moat a new listing must climb.