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Anchor Butter

Fail

The top 5 brands take 100% of clicks, so Anchor Butter is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£57K/yr39K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
93%top-5 click share · 4 brands · 35 sellers

Flapen Score

Anchor Butter against its category

The dotted line is the Grocery average. Past it, Anchor Butter is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anchor Butter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anchor Butter 39K times last year and spent an estimated £57K. All 4 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

25.5% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
25.5%
Market size, estimated
£57Ka year
Peak month
April1.4× the quietest month
Top search term
anchor butter35K searches a year

02 · Price

A sale here is worth £5.77.

Listings sell for £5.77 on average, from £1.89 to £19.85. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At £5.77 that is £9K to £12K a year per listing.

Average price
£5.77under the $15 to $100 sweet spot
Price range
£1.89–£19.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,500–2,000
Revenue per listing a year
£9K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Fresh & Chilled. It carries 507 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#54in Fresh & Chilled
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
507per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Anchor Butter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£23K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Anchor64%
  • Yikki29%
  • KoalaKoi4%
  • Silk Road3%

Demand

Anchor Butter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Anchor Butter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall50%−0.14

Not nice at all does not taste like butter dont know what there putting in this

Not very tasty

Hard Feel25%−0.06

Not soft enough for spreading from fridge

Value For Money8%+2.35

Slightly more expensive than my usual individual butters

Love

Taste-Overall35%−0.14

Nice tasting Butter

Butter is a nice taste

Great taste

Value For Money21%+2.35

Very good price

Worth the money

Quality-Overall18%+0.75

Good quality butter

Good product

The item was very good

Flavor11%+1.10

A good butter nice flavour

It has a rich flavour and smooth texture, making it suitable for cooking, baking, and spreading on bread or toast

Storage Temperature4%+0.35

This was on offer so I stocked up on it as it freezes really well

FAQ

Common Anchor Butter questions

Answered from the same tracked data.