Anchor Butter
FailThe top 5 brands take 100% of clicks, so Anchor Butter is a Fail.
- Flapen Score
- 35 / 100Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 4635
- Market size
- £57K/yr39K searches / yr
- 90-day growth
- -2.9%search demand this quarter
- Competition
- 93%top-5 click share · 4 brands · 35 sellers
Flapen Score
Anchor Butter against its category
The dotted line is the Grocery average. Past it, Anchor Butter is stronger. Inside it, weaker.
Market
The Anchor Butter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Anchor Butter 39K times last year and spent an estimated £57K. All 4 brands take every click. Flapen scores it 35 out of 100, a Fail.
01 · Demand
25.5% of searches ended in a purchase last week.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- -2.9%
- Conversion, latest week
- 25.5%
- Market size, estimated
- £57Ka year
- Peak month
- April1.4× the quietest month
- Top search term
- anchor butter35K searches a year
02 · Price
A sale here is worth £5.77.
Listings sell for £5.77 on average, from £1.89 to £19.85. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At £5.77 that is £9K to £12K a year per listing.
- Average price
- £5.77under the $15 to $100 sweet spot
- Price range
- £1.89–£19.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £9K–£12K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Fresh & Chilled. It carries 507 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #54in Fresh & Chilled
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 507per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Anchor Butter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Anchor Spreadable Blend of Butter and Rapeseed Oil 750g
- Price
- £5.59
- Rating
- 4.8/5
- Reviews
- 687
- Age
- 7y ago

Anchor Salted Butter 200 g
- Price
- £1.95
- Rating
- 4.7/5
- Reviews
- 1,143
- Age
- 3y ago

Anchor Spreadable Blend of Butter and Rapeseed Oil 400 g
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 896
- Age
- 3y ago

Anchor Salted Butter 500 g
- Price
- £4.41
- Rating
- 4.7/5
- Reviews
- 159
- Age
- 12y ago

Anchor Lighter Spreadable Blend of Butter and Rapeseed Oil 400g
- Price
- £3.35
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 3y ago
Trending
90-day click momentum
Anchor Spreadable Blend of Butter and Rapeseed Oil 750g
- Price
- £5.59
- Rating
- 4.8/5
- Reviews
- 687
- Age
- 7y ago

Anchor Salted Butter 200 g
- Price
- £1.95
- Rating
- 4.7/5
- Reviews
- 1,143
- Age
- 3y ago

Anchor Spreadable Blend of Butter and Rapeseed Oil 400 g
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 896
- Age
- 3y ago

Anchor Lighter Spreadable Blend of Butter and Rapeseed Oil 400g
- Price
- £3.35
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 3y ago

Anchor Salted Butter 500 g
- Price
- £4.41
- Rating
- 4.7/5
- Reviews
- 159
- Age
- 12y ago
Newest
by launch date
Salted Spreadable Anchors Mini Butter Portions 25-500 Portions 7g each Fresh Stock Restocked Daily (100 Portions)
- Price
- £19.85
- Rating
- 4.2/5
- Reviews
- 146
- Age
- 1y ago

Anchor Salted Butter 200 g
- Price
- £1.95
- Rating
- 4.7/5
- Reviews
- 1,143
- Age
- 3y ago

Anchor Spreadable Blend of Butter and Rapeseed Oil 400 g
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 896
- Age
- 3y ago

Anchor Lighter Spreadable Blend of Butter and Rapeseed Oil 400g
- Price
- £3.35
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 3y ago

Anchor Unsalted Block Butter 200g
- Price
- £1.89
- Rating
- 4.6/5
- Reviews
- 369
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
35
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Anchor64%
- Yikki29%
- KoalaKoi4%
- Silk Road3%
Demand
Anchor Butter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews and returns
What reviews say buyers love and hate about Anchor Butter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not nice at all does not taste like butter dont know what there putting in this
Not very tasty
Not soft enough for spreading from fridge
Slightly more expensive than my usual individual butters
Love
Nice tasting Butter
Butter is a nice taste
Great taste
Very good price
Worth the money
Good quality butter
Good product
The item was very good
A good butter nice flavour
It has a rich flavour and smooth texture, making it suitable for cooking, baking, and spreading on bread or toast
This was on offer so I stocked up on it as it freezes really well
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anchor Butter questions
Answered from the same tracked data.









