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ancho chillies
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Review moat
Great203.08avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.77–£24.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.26avg listing price — sweet spot $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£66K£66K/yr · 39K searches
Growth
Bad-25.3%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand