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Ancho Chillies

Fail

The top 5 brands take 98% of clicks, so Ancho Chillies is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£66K/yr39K searches / yr
90-day growth
-25.3%search demand this quarter
Competition
75%top-5 click share · 6 brands · 13 sellers

Flapen Score

Ancho Chillies against its category

The dotted line is the Grocery average. Past it, Ancho Chillies is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ancho Chillies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ancho Chillies 39K times last year and spent an estimated £66K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb. Flapen scores it 39 out of 100, a Fail.

01 · Demand

14.9% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
14.9%
Market size, estimated
£66Ka year
Peak month
January2.2× the quietest month
Top search term
ancho chillies28K searches a year

02 · Price

A sale here is worth £11.26.

Listings sell for £11.26 on average, from £4.77 to £24.22. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.26 that is £3K to £6K a year per listing.

Average price
£11.26under the $15 to $100 sweet spot
Price range
£4.77–£24.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #119 within Dried Fruits, Nuts & Vegetables. It carries 203 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#119in Dried Fruits, Nuts & Vegetables
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
203per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Ancho Chillies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£26K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

13

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Tajin33%
  • Bub30%
  • ABL Supplies19%
  • Cultura Del Chile12%
  • SPICE 'N' TICE3%
  • MANOR SPRINGS2%

Demand

Ancho Chillies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.2×

Search terms

Top Ancho Chillies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ancho chillies28K/yr
  • dried ancho chillies3K/yr
  • ancho6K/yr
  • ancho chilli2K/yr

Reviews and returns

What reviews say buyers love and hate about Ancho Chillies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.04

but quite expensive

it contributes to a pricey meal - will be looking for cheaper sellers or alternative products next time

Spiciness33%−0.16

Mine was very very spicy

Love

Spiciness30%−0.16

a good mix of both spicy

Nice and spicy pepper

Good chillies

Quality-Overall19%+1.35

What incredible produce

Excellent quality

Good quality and plenty of them

Taste-Overall10%+1.22

Delicious

great selection for an authentic Mexican Chilli

Perfect spice for children and sensitive palate

Cooking Instructions9%+1.00

Superb, perfect for beef Birra tacos

Perfect for Mexican cooking at home

Lasts ages great for tacos

Flavor8%

Very Flavourful

Great flavour Im loving it great blend

Perfect spice for children and sensitive palate

FAQ

Common Ancho Chillies questions

Answered from the same tracked data.