ancho chillies
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Review moat
Great203.08avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.77–£24.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.26avg listing price — sweet spot $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£66K£66K/yr · 39K searches
Growth
Bad-25.3%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, ancho chillies is a £66K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
ancho chillies market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £68K–£90K
- units × avg price
- Conversion rate
- 14.9%
- Avg BSR
- #119
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 4.1%
- Avg brand age
- 61 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
13
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Tajin33%
- Bub30%
- ABL Supplies19%
- Cultura Del Chile12%
- SPICE 'N' TICE3%
- MANOR SPRINGS2%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -25.3% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.2×
Top ancho chillies search terms
- ancho chillies28K/yr
- dried ancho chillies3K/yr
- ancho6K/yr
- ancho chilli2K/yr
Top ancho chillies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tajin Dried Ancho Chillies 75g - Authentic Mexican Whole Chili Seco
Tajin£5.934.7★678 rev
BUB Mexican Chilli Kit | Tajín Ancho & Guajillo Chillies | Recipe Guide
Bub£9.464.8★233 rev
Tajin Dried Ancho Chillies 75g x 2 | Whole Mexican Ancho Chilli Peppers | Sweet Smoky Mild Heat | Ideal for Mole Enchiladas Sauces Marinades & Mexican Cooking
ABL Supplies£10.054.7★56 rev
BUB Mexican Dried Chilli Kit | Tajín Chillies & Recipe Guide
Bub£17.914.8★233 rev
Tajín Dried Ancho & Guajillo Chillies 2 x 75g Mexican Chilli Peppers
ABL Supplies£9.964.7★128 rev
Newest
by launch date
Mexican Chilli Bundle - 3-Pack of 75g Cultura Del Chile Dried Chillies: Ancho Guajillo & La Costena Chipotle in Adobo 199g - Authentic Mexican Flavours
Cultura Del Chile£13.0517 rev
Mexican Whole Dried Chilli Bundle. Guajillo 75g and Ancho 75g (150g Total) - All Natural Mild to Medium Heat for Authentic Mexican Taste. Great for Birria Tacos Mole Tamales and Salsa
Cultura Del Chile£9.0986 rev
Ancho Whole Dried Chillies 75g - All Natural Mild Heat with Smoky Fruity Flavour for Authentic Mexican Taste. Great for Birria Tacos Mole Enchiladas and Salsa.
Cultura Del Chile£5.16124 rev
BUB Mexican Chilli Cooking Kit | Tajín & La Costeña | Recipe Guide
Bub£24.22233 rev
BUB Mexican Chilli Kit | Tajín Ancho & Guajillo Chillies | Recipe Guide
Bub£9.46233 rev
Trending
90-day click momentumBUB Mexican Chilli Cooking Kit | Tajín & La Costeña | Recipe Guide
Bub£24.224.8★
Mexican Chilli Bundle - 3-Pack of 75g Cultura Del Chile Dried Chillies: Ancho Guajillo & La Costena Chipotle in Adobo 199g - Authentic Mexican Flavours
Cultura Del Chile£13.054.8★
Tajin Dried Ancho Chillies 75g - Authentic Mexican Whole Chili Seco
Tajin£5.934.7★
BUB Mexican Chilli Kit | Tajín Ancho & Guajillo Chillies | Recipe Guide
Bub£9.464.8★
Mexican Whole Dried Chilli Bundle. Guajillo 75g and Ancho 75g (150g Total) - All Natural Mild to Medium Heat for Authentic Mexican Taste. Great for Birria Tacos Mole Tamales and Salsa
Cultura Del Chile£9.094.5★
What buyers say about ancho chillies
What buyers praise and complain about, mined from review topics.What buyers love
“a good mix of both spicy”
“What incredible produce”
“Delicious”
“Superb, perfect for beef Birra tacos”
“Very Flavourful”
“The inclusion of the 'chipotles in adobo' tins was the game-changer”
“Good value”
“As expected”
“GREAT FOR HOMEMADE FOODS”
“Great blend”
What buyers complain about
“but quite expensive”
“Mine was very very spicy”
Common questions
- Is ancho chillies profitable to sell on Amazon United Kingdom?
- The niche generates £66K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Skip it (39/100).
- How competitive is the ancho chillies niche?
- 6 brands and 13 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in ancho chillies?
- Top complaints mined from reviews: Value For Money, Spiciness. The return rate is 0.1%.
- When does demand for ancho chillies peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.2× the quietest.
- What does it cost to enter the ancho chillies niche?
- Listings span £4.77–£24.22; the average listing price is £11.26 (sweet spot $15–$100). The average incumbent carries 203 reviews — the moat a new listing must climb.