Ammonia
brand-locked demand (top 5 brands take 100% of clicks) — Ammonia doesn't clear our bar today.
Flapen Score
Is Ammonia profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Ammonia is a £87K/yr Amazon United Kingdom market (102K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Ammonia: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -6.6% over the last 90 days and 8.8% of searches end in a purchase.
£87K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 7 products
Top Ammonia products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Knock Out Household Ammonia 500 ml
- Price
- £5.00
- Rating
- 4.6/5
- Reviews
- 2,274
- Age
- 19y ago

500ml Traditional Multi Purpose All Purpose Cleaner Household Ammonia Strong Multi Surface Cleaner & Laundry Aid Stain Remover Liquid Cleaner (1 500ml)
- Price
- £7.59
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 2y ago

Knockout Household Ammonia 500ml (300457)
- Price
- £5.60
- Rating
- 4.5/5
- Reviews
- 284
- Age
- 11y ago

250ml Ammonia 25w %analytical gradesuperb qualityhouseholdindustrial useMake sure to checkout with Minerals-water.ltd to get whats on the picture
- Price
- £9.11
- Rating
- 3.9/5
- Reviews
- 26
- Age
- 5y ago

500ml Traditional Multi Purpose All Purpose Cleaner Household Ammonia Strong Multi Surface Cleaner & Laundry Aid Stain Remover Liquid Cleaner (2 500ml)
- Price
- £12.97
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 2y ago
Trending
90-day click momentum
500ml Traditional Multi Purpose All Purpose Cleaner Household Ammonia Strong Multi Surface Cleaner & Laundry Aid Stain Remover Liquid Cleaner (1 500ml)
- Price
- £7.59
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 2y ago

250ml Ammonia 25w %analytical gradesuperb qualityhouseholdindustrial useMake sure to checkout with Minerals-water.ltd to get whats on the picture
- Price
- £9.11
- Rating
- 3.9/5
- Reviews
- 26
- Age
- 5y ago

Knock Out Household Ammonia 500 ml
- Price
- £5.00
- Rating
- 4.6/5
- Reviews
- 2,274
- Age
- 19y ago

MAX Household Ammonia 500ml
- Price
- £8.20
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 11y ago

500ml Traditional Multi Purpose All Purpose Cleaner Household Ammonia Strong Multi Surface Cleaner & Laundry Aid Stain Remover Liquid Cleaner (4 500ml)
- Price
- £19.84
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 2y ago
Newest
by launch date
500ml Traditional Multi Purpose All Purpose Cleaner Household Ammonia Strong Multi Surface Cleaner & Laundry Aid Stain Remover Liquid Cleaner (1 500ml)
- Price
- £7.59
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 2y ago

500ml Traditional Multi Purpose All Purpose Cleaner Household Ammonia Strong Multi Surface Cleaner & Laundry Aid Stain Remover Liquid Cleaner (2 500ml)
- Price
- £12.97
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 2y ago

500ml Traditional Multi Purpose All Purpose Cleaner Household Ammonia Strong Multi Surface Cleaner & Laundry Aid Stain Remover Liquid Cleaner (4 500ml)
- Price
- £19.84
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 2y ago

250ml Ammonia 25w %analytical gradesuperb qualityhouseholdindustrial useMake sure to checkout with Minerals-water.ltd to get whats on the picture
- Price
- £9.11
- Rating
- 3.9/5
- Reviews
- 26
- Age
- 5y ago

MAX Household Ammonia 500ml
- Price
- £8.20
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 11y ago
Competition: brands, sellers & click share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 rising
Sellers
37
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Knock Out61%
- DTD QUALITY MATTERS26%
- Knockout5%
- Minerals-water.ltd4%
- Max3%
- Open — no brand owns it (0%)
Ammonia demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Ammonia search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- ammonia43K/yr
- ammonia liquid29K/yr
- household ammonia14K/yr
- ammonia cleaner11K/yr
- amonia4K/yr
What reviews say buyers love and hate about Ammonia
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“As advertised”
“Excellent suff for cleaning”
“Works well”
“removes grease”
“Great value for money”
What buyers complain about
57% of reviews“Leaking”
“don't smell it directly”
Ammonia return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Ammonia questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









