40
ammonia
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Review moat
Great417.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay£5.00–£19.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.76avg listing price — sweet spot $15–$100
Market size
Bad£87K£87K/yr · 102K searches
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand