Ammonia
FailThe top 5 brands take 100% of clicks, so Ammonia is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £87K/yr102K searches / yr
- 90-day growth
- -6.6%search demand this quarter
- Competition
- 94%top-5 click share · 5 brands · 37 sellers
Flapen Score
Ammonia against its category
The dotted line is the Grocery average. Past it, Ammonia is stronger. Inside it, weaker.
Market
The Ammonia market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ammonia 102K times last year and spent an estimated £87K. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.
01 · Demand
8.8% of searches ended in a purchase last week.
Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.
- Searches, last 12 months
- 102K
- Growth, 90 days vs prior 90
- -6.6%
- Conversion, latest week
- 8.8%
- Market size, estimated
- £87Ka year
- Peak month
- March1.3× the quietest month
- Top search term
- ammonia43K searches a year
02 · Price
A sale here is worth £9.76.
Listings sell for £9.76 on average, from £5.00 to £19.84. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At £9.76 that is £10K to £12K a year per listing.
- Average price
- £9.76under the $15 to $100 sweet spot
- Price range
- £5.00–£19.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £10K–£12K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 14% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #256 within Household Cleaners. It carries 417 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 14%
- Out of stock, average day
- 0.0%
- Average rank
- #256in Household Cleaners
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 417per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Ammonia products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Knock Out Household Ammonia 500 ml
- Price
- £5.00
- Rating
- 4.6/5
- Reviews
- 2,274
- Age
- 19y ago

500ml Traditional Multi Purpose All Purpose Cleaner Household Ammonia Strong Multi Surface Cleaner & Laundry Aid Stain Remover Liquid Cleaner (1 500ml)
- Price
- £7.59
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 2y ago

Knockout Household Ammonia 500ml (300457)
- Price
- £5.60
- Rating
- 4.5/5
- Reviews
- 284
- Age
- 11y ago

250ml Ammonia 25w %analytical gradesuperb qualityhouseholdindustrial useMake sure to checkout with Minerals-water.ltd to get whats on the picture
- Price
- £9.11
- Rating
- 3.9/5
- Reviews
- 26
- Age
- 5y ago

500ml Traditional Multi Purpose All Purpose Cleaner Household Ammonia Strong Multi Surface Cleaner & Laundry Aid Stain Remover Liquid Cleaner (2 500ml)
- Price
- £12.97
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 2y ago
Trending
90-day click momentum
500ml Traditional Multi Purpose All Purpose Cleaner Household Ammonia Strong Multi Surface Cleaner & Laundry Aid Stain Remover Liquid Cleaner (1 500ml)
- Price
- £7.59
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 2y ago

250ml Ammonia 25w %analytical gradesuperb qualityhouseholdindustrial useMake sure to checkout with Minerals-water.ltd to get whats on the picture
- Price
- £9.11
- Rating
- 3.9/5
- Reviews
- 26
- Age
- 5y ago

Knock Out Household Ammonia 500 ml
- Price
- £5.00
- Rating
- 4.6/5
- Reviews
- 2,274
- Age
- 19y ago

MAX Household Ammonia 500ml
- Price
- £8.20
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 11y ago

500ml Traditional Multi Purpose All Purpose Cleaner Household Ammonia Strong Multi Surface Cleaner & Laundry Aid Stain Remover Liquid Cleaner (4 500ml)
- Price
- £19.84
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 2y ago
Newest
by launch date
500ml Traditional Multi Purpose All Purpose Cleaner Household Ammonia Strong Multi Surface Cleaner & Laundry Aid Stain Remover Liquid Cleaner (1 500ml)
- Price
- £7.59
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 2y ago

500ml Traditional Multi Purpose All Purpose Cleaner Household Ammonia Strong Multi Surface Cleaner & Laundry Aid Stain Remover Liquid Cleaner (2 500ml)
- Price
- £12.97
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 2y ago

500ml Traditional Multi Purpose All Purpose Cleaner Household Ammonia Strong Multi Surface Cleaner & Laundry Aid Stain Remover Liquid Cleaner (4 500ml)
- Price
- £19.84
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 2y ago

250ml Ammonia 25w %analytical gradesuperb qualityhouseholdindustrial useMake sure to checkout with Minerals-water.ltd to get whats on the picture
- Price
- £9.11
- Rating
- 3.9/5
- Reviews
- 26
- Age
- 5y ago

MAX Household Ammonia 500ml
- Price
- £8.20
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
37
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Knock Out61%
- DTD QUALITY MATTERS26%
- Knockout5%
- Minerals-water.ltd4%
- Max3%
- Open — no brand owns it (0%)
Demand
Ammonia search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Ammonia search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ammonia43K/yr
- ammonia liquid29K/yr
- household ammonia14K/yr
- ammonia cleaner11K/yr
- amonia4K/yr
Reviews and returns
What reviews say buyers love and hate about Ammonia
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Leaking
unfortunately was leaking
it had leaked inside the jiffy bag
don't smell it directly
maggots do not smell will take your breath away
It reeks
Love
As advertised
Did the job
it does exactly what you need it to do
Excellent suff for cleaning
Overall: A powerful, reliable cleaner for tougher household jobs
Powerful and Reliable Everyday Cleaner
Works well
Worked perfectly for shipwrecking copper if that's what you're looking for
It worked very well
removes grease
Great value for money
Return
0.0% Return rate 0% Fixable by listing
Leaking
unfortunately was leaking
it had leaked inside the jiffy bag
don't smell it directly
maggots do not smell will take your breath away
It reeks
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ammonia questions
Answered from the same tracked data.









