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Ammonia

Fail

The top 5 brands take 100% of clicks, so Ammonia is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£87K/yr102K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
94%top-5 click share · 5 brands · 37 sellers

Flapen Score

Ammonia against its category

The dotted line is the Grocery average. Past it, Ammonia is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ammonia market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ammonia 102K times last year and spent an estimated £87K. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
8.8%
Market size, estimated
£87Ka year
Peak month
March1.3× the quietest month
Top search term
ammonia43K searches a year

02 · Price

A sale here is worth £9.76.

Listings sell for £9.76 on average, from £5.00 to £19.84. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At £9.76 that is £10K to £12K a year per listing.

Average price
£9.76under the $15 to $100 sweet spot
Price range
£5.00–£19.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 14% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #256 within Household Cleaners. It carries 417 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
14%
Out of stock, average day
0.0%
Average rank
#256in Household Cleaners
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
417per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Ammonia products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.

£0£17K£35K£52K£70K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

37

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

94%

Top 20: 100%

Open market

0%

  • Knock Out61%
  • DTD QUALITY MATTERS26%
  • Knockout5%
  • Minerals-water.ltd4%
  • Max3%
  • Open — no brand owns it (0%)

Demand

Ammonia search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Ammonia search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ammonia43K/yr
  • ammonia liquid29K/yr
  • household ammonia14K/yr
  • ammonia cleaner11K/yr
  • amonia4K/yr

Reviews and returns

What reviews say buyers love and hate about Ammonia

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Advertised Vs Actual Product”
30%of negative reviews mention “Leak-Proof”
<0.1%of orders come back, a rate Amazon rounds to zero
“Leaking”
A buyer, on “Leak-Proof”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Ammonia questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data