ammonia
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Review moat
Great417.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay£5.00–£19.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.76avg listing price — sweet spot $15–$100
Market size
Bad£87K£87K/yr · 102K searches
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, ammonia is a £87K/yr Amazon United Kingdom market (102K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
ammonia market data
- Units sold / yr
- 8K–10K
- avg 1,000–1,250/product
- Revenue / yr
- £78K–£98K
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #256
- Page quality
- 0%
- Prime
- 14%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
37
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Knock Out61%
- DTD QUALITY MATTERS26%
- Knockout5%
- Minerals-water.ltd4%
- Max3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top ammonia search terms
- ammonia43K/yr
- ammonia liquid29K/yr
- household ammonia14K/yr
- ammonia cleaner11K/yr
- amonia4K/yr
Top ammonia products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Knock Out Household Ammonia 500 ml
Knock Out£5.004.6★2,274 rev
500ml Traditional Multi Purpose All Purpose Cleaner Household Ammonia Strong Multi Surface Cleaner & Laundry Aid Stain Remover Liquid Cleaner (1 500ml)
DTD QUALITY MATTERS£7.594.4★108 rev
Knockout Household Ammonia 500ml (300457)
Knockout£5.604.5★284 rev
250ml Ammonia 25w %analytical gradesuperb qualityhouseholdindustrial useMake sure to checkout with Minerals-water.ltd to get whats on the picture
Minerals-water.ltd£9.113.9★26 rev
500ml Traditional Multi Purpose All Purpose Cleaner Household Ammonia Strong Multi Surface Cleaner & Laundry Aid Stain Remover Liquid Cleaner (2 500ml)
DTD QUALITY MATTERS£12.974.4★108 rev
Newest
by launch date500ml Traditional Multi Purpose All Purpose Cleaner Household Ammonia Strong Multi Surface Cleaner & Laundry Aid Stain Remover Liquid Cleaner (1 500ml)
DTD QUALITY MATTERS£7.59108 rev
500ml Traditional Multi Purpose All Purpose Cleaner Household Ammonia Strong Multi Surface Cleaner & Laundry Aid Stain Remover Liquid Cleaner (2 500ml)
DTD QUALITY MATTERS£12.97108 rev
500ml Traditional Multi Purpose All Purpose Cleaner Household Ammonia Strong Multi Surface Cleaner & Laundry Aid Stain Remover Liquid Cleaner (4 500ml)
DTD QUALITY MATTERS£19.84108 rev
250ml Ammonia 25w %analytical gradesuperb qualityhouseholdindustrial useMake sure to checkout with Minerals-water.ltd to get whats on the picture
Minerals-water.ltd£9.1126 rev
MAX Household Ammonia 500ml
Max£8.2012 rev
Trending
90-day click momentum500ml Traditional Multi Purpose All Purpose Cleaner Household Ammonia Strong Multi Surface Cleaner & Laundry Aid Stain Remover Liquid Cleaner (1 500ml)
DTD QUALITY MATTERS£7.594.4★
250ml Ammonia 25w %analytical gradesuperb qualityhouseholdindustrial useMake sure to checkout with Minerals-water.ltd to get whats on the picture
Minerals-water.ltd£9.113.9★
Knock Out Household Ammonia 500 ml
Knock Out£5.004.6★
MAX Household Ammonia 500ml
Max£8.204.0★
500ml Traditional Multi Purpose All Purpose Cleaner Household Ammonia Strong Multi Surface Cleaner & Laundry Aid Stain Remover Liquid Cleaner (4 500ml)
DTD QUALITY MATTERS£19.844.4★
What buyers say about ammonia
What buyers praise and complain about, mined from review topics.What buyers love
“As advertised”
“Excellent suff for cleaning”
“Works well”
“removes grease”
“Great value for money”
“Good product”
“The smell is quite strong”
“is very strong”
What buyers complain about
“Leaking”
“don't smell it directly”
Top return reasons
Common questions
- Is ammonia profitable to sell on Amazon United Kingdom?
- The niche generates £87K/yr across 7 tracked products. 90-day search growth is -6.6%. Flapen's verdict: Skip it (40/100).
- How competitive is the ammonia niche?
- 5 brands and 37 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ammonia?
- Top complaints mined from reviews: Leak-Proof, Smell. The return rate is 0.0%.
- When does demand for ammonia peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the ammonia niche?
- Listings span £5.00–£19.84; the average listing price is £9.76 (sweet spot $15–$100). The average incumbent carries 417 reviews — the moat a new listing must climb.