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Amfit Protein Bar

a small market ($3K/yr) — Amfit Protein Bar doesn't clear our bar today.

Flapen Score

35
Skip it
Market size 1Growth 10Conversion 30Competition 25Returns 100Price range 51Avg price 59Brand share 15Review moat 48Quality gap 75
This niche Category average

Is Amfit Protein Bar profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Amfit Protein Bar is a £3K/yr Amazon United Kingdom market (11K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 35/100.

Amfit Protein Bar: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -29.6% over the last 90 days and 2.4% of searches end in a purchase.

£3K

revenue / yr

Units sold / yr500
Search volume / yr-29.6%11K
Conversion rate2.4%
Avg price£13.08

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers6 · 82
Top-5 product click share70%
Open market6%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement90%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews1,701

Top Amfit Protein Bar products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

£0£336£671£1K£1K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

82

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Warrior37%
  • Premier Protein23%
  • Grenade18%
  • Nature Valley9%
  • Fulfil7%
  • Nakd6%

Amfit Protein Bar demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume11KCVR2.4%Products10Brands6Top 5 Brands94%OOS Rate3.8%Rating4.3★Reviews1,701Avg BSR#9
2K1KSpike '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.4×

Top Amfit Protein Bar search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • amazon protein bars6K/yr
  • amfit protein bar4K/yr
  • protein bars amfit700/yr

What reviews say buyers love and hate about Amfit Protein Bar

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Taste-Overall34%

Absolutely delicious

Nutritional Content18%

protein excellent

Value For Money16%

Excellent value

Quality-Overall4%

the quality has been consistent with every order

Flavor3%

Good job I like the caramel flavour

What buyers complain about

61% of reviews
Taste-Overall24%

Taste has changed

Moist/Dry8%

are really dry

Nutritional Content6%

Low in protein though

Texture/Consistency-Overall5%

and the texture was quite rubbery

Sweetness4%

Disgustingly over-sweetened

Common Amfit Protein Bar questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Amfit Protein Bar 35/100 on Amazon United Kingdom — Skip it. The niche generates £3K/yr across 10 tracked products. Search demand moved -29.6% over the last 90 days.
Search demand for Amfit Protein Bar on Amazon United Kingdom peaks in Aug–Sep, where the busiest month runs 3.4× the quietest.