amfit protein bar
Skip itA small market ($3K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.08avg listing price — sweet spot $15–$100
Price range
Good£9.22–£21.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,700.7avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-29.6%90-day search growth — must beat 0% to launch
Market size
Bad£3K£3K/yr · 11K searches
According to Flapen's Amazon United Kingdom niche tracking, amfit protein bar is a £3K/yr Amazon United Kingdom market (11K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
amfit protein bar market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £3K–£7K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 3.8%
- Avg brand age
- 58 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
82
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Warrior37%
- Premier Protein23%
- Grenade18%
- Nature Valley9%
- Fulfil7%
- Nakd6%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -29.6% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 3.4×
Top amfit protein bar search terms
- amazon protein bars6K/yr
- amfit protein bar4K/yr
- protein bars amfit700/yr
Top amfit protein bar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Warrior RAW Protein Bars 12 x 75g 20g High Protein Bar Low Sugar High Fibre Oat Protein Flapjack Protein Snacks Meal Replacement Bars (Chocolate Brownie)
Warrior£9.313.9★2,138 rev
Premier Protein - Protein Bar Deluxe 40 percent - Multiflavourbox - 15x50g - Low sugar - Low Carb - Palm Oil Free
Premier Protein£13.504.2★309 rev
Grenade OREO White - High Protein Low Sugar Bars 12 x 60 g
Grenade£14.134.5★1,993 rev
Warrior RAW Protein Bars 12 x 75g 20g High Protein Bar Low Sugar High Fibre Oat Protein Flapjack Protein Snacks Meal Replacement Bars (Double Chocolate)
Warrior£9.644.2★338 rev
Nature Valley Protein Peanut & Chocolate Gluten Free Cereal Bars 26 x 40g
Nature Valley£10.824.7★4,513 rev
Newest
by launch datePremier Protein - Protein Bar Deluxe 40 percent - Multiflavourbox - 15x50g - Low sugar - Low Carb - Palm Oil Free
Premier Protein£13.50309 rev
Premier Protein - High Protein Bar 50 percent - Multiflavourbox - 20x40g - Low Sugar - Low Carb - High Protein Bar
Premier Protein£16.971,027 rev
Warrior RAW Protein Bars 12 x 75g 20g High Protein Bar Low Sugar High Fibre Oat Protein Flapjack Protein Snacks Meal Replacement Bars (Double Chocolate)
Warrior£9.64338 rev
Grenade OREO White - High Protein Low Sugar Bars 12 x 60 g
Grenade£14.131,993 rev
Nakd Cocoa Hazelnut Protein Bar - Vegan - Gluten Free - Healthy Snack 45g (Pack of 16 bars)
Nakd£10.601,216 rev
Trending
90-day click momentumWarrior RAW Protein Bars 12 x 75g 20g High Protein Bar Low Sugar High Fibre Oat Protein Flapjack Protein Snacks Meal Replacement Bars (Chocolate Brownie)
Warrior£9.313.9★
FULFIL Vitamin and Protein Bars Chocolate Salted Caramel Flavour 15 x 55g
Fulfil£21.064.7★
Warrior RAW Protein Bars 12 x 75g 20g High Protein Bar Low Sugar High Fibre Oat Protein Flapjack Protein Snacks Meal Replacement Bars (White Chocolate Cranberry)
Warrior£9.224.0★
Premier Protein - Protein Bar Deluxe 40 percent - Multiflavourbox - 15x50g - Low sugar - Low Carb - Palm Oil Free
Premier Protein£13.504.2★
Nature Valley Protein Peanut & Chocolate Gluten Free Cereal Bars 26 x 40g
Nature Valley£10.824.7★
What buyers say about amfit protein bar
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“protein excellent”
“Excellent value”
“the quality has been consistent with every order”
“Good job I like the caramel flavour”
“Lovely texture”
“Good breakfast bar and very healthy”
“A nice, tasty chewy bite”
“with the chocolate complementing it well”
“All natural ingredients”
What buyers complain about
“Taste has changed”
“are really dry”
“Low in protein though”
“and the texture was quite rubbery”
“Disgustingly over-sweetened”
“it's a struggle to swallow it”
“taste is slightly chalky”
“hard - doesn't taste like brownies at all”
“More sugar than protein bars”
“which is a bit too expensive IMO”
Common questions
- Is amfit protein bar profitable to sell on Amazon United Kingdom?
- The niche generates £3K/yr across 10 tracked products. 90-day search growth is -29.6%. Flapen's verdict: Skip it (35/100).
- How competitive is the amfit protein bar niche?
- 6 brands and 82 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in amfit protein bar?
- Top complaints mined from reviews: Taste-Overall, Moist/Dry, Nutritional Content. The return rate is 0.0%.
- When does demand for amfit protein bar peak?
- Demand peaks in Aug–Sep; the busiest month runs 3.4× the quietest.
- What does it cost to enter the amfit protein bar niche?
- Listings span £9.22–£21.06; the average listing price is £13.08 (sweet spot $15–$100). The average incumbent carries 1,701 reviews — the moat a new listing must climb.