Amfit Protein Bar
FailShoppers spend only $3K a year here, so Amfit Protein Bar is a Fail.
- Flapen Score
- 35 / 100Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 4635
- Market size
- £3K/yr11K searches / yr
- 90-day growth
- -29.6%search demand this quarter
- Competition
- 70%top-5 click share · 6 brands · 82 sellers
Flapen Score
Amfit Protein Bar against its category
The dotted line is the Grocery average. Past it, Amfit Protein Bar is stronger. Inside it, weaker.
Market
The Amfit Protein Bar market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Amfit Protein Bar 11K times last year and spent an estimated £3K. The top 5 brands take 94% of clicks. Demand peaks in Aug–Sep. Flapen scores it 35 out of 100, a Fail.
01 · Demand
2.4% of searches ended in a purchase last week.
Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3K a year.
- Searches, last 12 months
- 11K
- Growth, 90 days vs prior 90
- -29.6%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £3Ka year
- Peak month
- August3.4× the quietest month
- Top search term
- amazon protein bars6K searches a year
02 · Price
A sale here is worth £13.08.
Listings sell for £13.08 on average, from £9.22 to £21.06. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £13.08 that is £0 to £1K a year per listing.
- Average price
- £13.08under the $15 to $100 sweet spot
- Price range
- £9.22–£21.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #9 within Snack Foods. It carries 1,701 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 3.8%
- Average rank
- #9in Snack Foods
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,701per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Amfit Protein Bar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Warrior RAW Protein Bars 12 x 75g 20g High Protein Bar Low Sugar High Fibre Oat Protein Flapjack Protein Snacks Meal Replacement Bars (Chocolate Brownie)
- Price
- £9.31
- Rating
- 3.9/5
- Reviews
- 2,138
- Age
- 8y ago

Premier Protein - Protein Bar Deluxe 40 percent - Multiflavourbox - 15x50g - Low sugar - Low Carb - Palm Oil Free
- Price
- £13.50
- Rating
- 4.2/5
- Reviews
- 309
- Age
- 1y ago

Grenade OREO White - High Protein Low Sugar Bars 12 x 60 g
- Price
- £14.13
- Rating
- 4.5/5
- Reviews
- 1,993
- Age
- 2y ago

Warrior RAW Protein Bars 12 x 75g 20g High Protein Bar Low Sugar High Fibre Oat Protein Flapjack Protein Snacks Meal Replacement Bars (Double Chocolate)
- Price
- £9.64
- Rating
- 4.2/5
- Reviews
- 338
- Age
- 2y ago

Nature Valley Protein Peanut & Chocolate Gluten Free Cereal Bars 26 x 40g
- Price
- £10.82
- Rating
- 4.7/5
- Reviews
- 4,513
- Age
- 9y ago
Trending
90-day click momentum
Warrior RAW Protein Bars 12 x 75g 20g High Protein Bar Low Sugar High Fibre Oat Protein Flapjack Protein Snacks Meal Replacement Bars (Chocolate Brownie)
- Price
- £9.31
- Rating
- 3.9/5
- Reviews
- 2,138
- Age
- 8y ago

FULFIL Vitamin and Protein Bars Chocolate Salted Caramel Flavour 15 x 55g
- Price
- £21.06
- Rating
- 4.7/5
- Reviews
- 1,961
- Age
- 7y ago

Warrior RAW Protein Bars 12 x 75g 20g High Protein Bar Low Sugar High Fibre Oat Protein Flapjack Protein Snacks Meal Replacement Bars (White Chocolate Cranberry)
- Price
- £9.22
- Rating
- 4.0/5
- Reviews
- 1,720
- Age
- 7y ago

Premier Protein - Protein Bar Deluxe 40 percent - Multiflavourbox - 15x50g - Low sugar - Low Carb - Palm Oil Free
- Price
- £13.50
- Rating
- 4.2/5
- Reviews
- 309
- Age
- 1y ago

Nature Valley Protein Peanut & Chocolate Gluten Free Cereal Bars 26 x 40g
- Price
- £10.82
- Rating
- 4.7/5
- Reviews
- 4,513
- Age
- 9y ago
Newest
by launch date
Premier Protein - Protein Bar Deluxe 40 percent - Multiflavourbox - 15x50g - Low sugar - Low Carb - Palm Oil Free
- Price
- £13.50
- Rating
- 4.2/5
- Reviews
- 309
- Age
- 1y ago

Premier Protein - High Protein Bar 50 percent - Multiflavourbox - 20x40g - Low Sugar - Low Carb - High Protein Bar
- Price
- £16.97
- Rating
- 3.8/5
- Reviews
- 1,027
- Age
- 2y ago

Warrior RAW Protein Bars 12 x 75g 20g High Protein Bar Low Sugar High Fibre Oat Protein Flapjack Protein Snacks Meal Replacement Bars (Double Chocolate)
- Price
- £9.64
- Rating
- 4.2/5
- Reviews
- 338
- Age
- 2y ago

Grenade OREO White - High Protein Low Sugar Bars 12 x 60 g
- Price
- £14.13
- Rating
- 4.5/5
- Reviews
- 1,993
- Age
- 2y ago

Nakd Cocoa Hazelnut Protein Bar - Vegan - Gluten Free - Healthy Snack 45g (Pack of 16 bars)
- Price
- £10.60
- Rating
- 4.5/5
- Reviews
- 1,216
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
82
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Warrior37%
- Premier Protein23%
- Grenade18%
- Nature Valley9%
- Fulfil7%
- Nakd6%
Demand
Amfit Protein Bar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 3.4×
Search terms
Top Amfit Protein Bar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- amazon protein bars6K/yr
- amfit protein bar4K/yr
- protein bars amfit700/yr
Reviews and returns
What reviews say buyers love and hate about Amfit Protein Bar
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Taste has changed
Bad tasting
the taste is weird
are really dry
So dry
Really dry to eat
Low in protein though
Only 10g of Protein some people will say
There is less protein than typical bars
and the texture was quite rubbery
Makes the texture feel fairy
How about the texture? Horrible
Disgustingly over-sweetened
Sickly sweet
the amount of sugar in this one is just crazy
Love
Absolutely delicious
These are tasty and filling
Great snack
protein excellent
Gluten free
made with relatively healthy ingredients
Excellent value
Good for the price
good value
the quality has been consistent with every order
Much better alternative to other brands
Excellent product
Good job I like the caramel flavour
Great flavour
The flavour ok with it having the standard choco hazelnut taste
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Amfit Protein Bar questions
Answered from the same tracked data.









