Skip to content

Amfit Protein Bar

Fail

Shoppers spend an estimated $3K a year here, so Amfit Protein Bar is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£3K/yr11K searches / yr
90-day growth
-29.6%search demand this quarter
Competition
70%top-5 click share · 6 brands · 82 sellers

Flapen Score

Amfit Protein Bar against its category

The dotted line is the Grocery average. Past it, Amfit Protein Bar is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amfit Protein Bar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Amfit Protein Bar 11K times last year and spent an estimated £3K. The top 5 brands take 94% of clicks. Demand peaks in Aug–Sep. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
-29.6%
Conversion, latest week
2.4%
Market size, estimated
£3Ka year
Peak month
August3.4× the quietest month
Top search term
amazon protein bars6K searches a year

02 · Price

A sale here is worth £13.08.

Listings sell for £13.08 on average, from £9.22 to £21.06. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £13.08 that is £0 to £1K a year per listing.

Average price
£13.08under the $15 to $100 sweet spot
Price range
£9.22–£21.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #9 within Snack Foods. It carries 1,701 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
3.8%
Average rank
#9in Snack Foods
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,701per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Amfit Protein Bar products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.

£0£336£671£1K£1K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

82

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

0%

  • Warrior37%
  • Premier Protein23%
  • Grenade18%
  • Nature Valley9%
  • Fulfil7%
  • Nakd6%

Demand

Amfit Protein Bar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.4×

Search terms

Top Amfit Protein Bar search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • amazon protein bars6K/yr
  • amfit protein bar4K/yr
  • protein bars amfit700/yr

Reviews and returns

What reviews say buyers love and hate about Amfit Protein Bar

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Taste-Overall”
24%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Taste has changed”
A buyer, on “Taste-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Amfit Protein Bar questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data