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Amfit Protein Bar

Fail

Shoppers spend only $3K a year here, so Amfit Protein Bar is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£3K/yr11K searches / yr
90-day growth
-29.6%search demand this quarter
Competition
70%top-5 click share · 6 brands · 82 sellers

Flapen Score

Amfit Protein Bar against its category

The dotted line is the Grocery average. Past it, Amfit Protein Bar is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amfit Protein Bar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Amfit Protein Bar 11K times last year and spent an estimated £3K. The top 5 brands take 94% of clicks. Demand peaks in Aug–Sep. Flapen scores it 35 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
-29.6%
Conversion, latest week
2.4%
Market size, estimated
£3Ka year
Peak month
August3.4× the quietest month
Top search term
amazon protein bars6K searches a year

02 · Price

A sale here is worth £13.08.

Listings sell for £13.08 on average, from £9.22 to £21.06. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £13.08 that is £0 to £1K a year per listing.

Average price
£13.08under the $15 to $100 sweet spot
Price range
£9.22–£21.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #9 within Snack Foods. It carries 1,701 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
3.8%
Average rank
#9in Snack Foods
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,701per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Amfit Protein Bar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£336£671£1K£1K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

82

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Warrior37%
  • Premier Protein23%
  • Grenade18%
  • Nature Valley9%
  • Fulfil7%
  • Nakd6%

Demand

Amfit Protein Bar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.4×

Search terms

Top Amfit Protein Bar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amazon protein bars6K/yr
  • amfit protein bar4K/yr
  • protein bars amfit700/yr

Reviews and returns

What reviews say buyers love and hate about Amfit Protein Bar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall24%+0.57

Taste has changed

Bad tasting

the taste is weird

Moist/Dry8%−0.07

are really dry

So dry

Really dry to eat

Nutritional Content6%+1.72

Low in protein though

Only 10g of Protein some people will say

There is less protein than typical bars

Texture/Consistency-Overall5%−0.02

and the texture was quite rubbery

Makes the texture feel fairy

How about the texture? Horrible

Sweetness4%−0.01

Disgustingly over-sweetened

Sickly sweet

the amount of sugar in this one is just crazy

Love

Taste-Overall34%+0.57

Absolutely delicious

These are tasty and filling

Great snack

Nutritional Content18%+1.72

protein excellent

Gluten free

made with relatively healthy ingredients

Value For Money16%+1.46

Excellent value

Good for the price

good value

Quality-Overall4%+0.20

the quality has been consistent with every order

Much better alternative to other brands

Excellent product

Flavor3%−0.01

Good job I like the caramel flavour

Great flavour

The flavour ok with it having the standard choco hazelnut taste

FAQ

Common Amfit Protein Bar questions

Answered from the same tracked data.