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35

amfit protein bar

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A small market ($3K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 10Conversion 30Competition 25Returns 100Price range 51Avg price 59Brand share 15Review moat 48Quality gap 75

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good£13.08

avg listing price — sweet spot $15–$100

Price range

Good£9.22–£21.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,700.7

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad94%

top-5 brand share — brand-locked demand

Growth

Bad-29.6%

90-day search growth — must beat 0% to launch

Market size

Bad£3K

£3K/yr · 11K searches