American Sweets
soft demand (-13.4% this quarter) — American Sweets doesn't clear our bar today.
Flapen Score
Is American Sweets profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, American Sweets is a £263K/yr Amazon United Kingdom market (982K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
American Sweets: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -13.4% over the last 90 days and 2.4% of searches end in a purchase.
£263K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 17 products
Top American Sweets products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
William Hunter American Sweets Gift Bag - Wide Selection Sweet Hamper Great Value American Sweet Hamper for Children or Adults Box of Iconic American Candy (Small)
- Price
- £7.87
- Rating
- 4.2/5
- Reviews
- 81
- Age
- 11mo ago
Just Pick & Mix American Sweets Box Gift Hamper for Kids American Candy Favourite USA Sweets Brands Birthday Sweet Hamper Thank You & Treat Snacks Gifts American Hamper
- Price
- £8.14
- Rating
- 4.1/5
- Reviews
- 217
- Age
- 1y ago
American Sweets Gift Box American Candy Sweet Hamper. Sweet Box
- Price
- £7.58
- Rating
- 3.9/5
- Reviews
- 626
- Age
- 4y ago
William Hunter American Sweets Gift Bag - Wide Selection Sweet Hamper Great Value American Sweet Hamper for Children or Adults Mystery Box of Iconic American Candy
- Price
- £10.21
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 4mo ago
American Sweets Gift Box 100+ American Candy Sweets Hamper American Party Sweets
- Price
- £16.80
- Rating
- 4.0/5
- Reviews
- 62
- Age
- 2y ago
Trending
90-day click momentum
International Snack Box Unique Experience with Universal Exotic Candies and Treats from around the World Gift-Ready Foreign Foods in Packages Inspired by European Japanese and Korean Cultures
- Price
- £19.31
- Rating
- 4.3/5
- Reviews
- 2,679
- Age
- 5y ago
William Hunter American Sweets Gift Bag - Wide Selection Sweet Hamper Great Value American Sweet Hamper for Children or Adults Mystery Box of Iconic American Candy
- Price
- £10.21
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 4mo ago
International Food Hamper | Premium Exotic Foreign Foods | Unique Hampers & Gourmet Gift for Men and Women | American Alike Retro Turkish Foods | Full-Size + Bonus Snacks
- Price
- £19.50
- Rating
- 4.2/5
- Reviews
- 294
- Age
- 4y ago
Mini Maddness! USA Sweet Gift Hamper I Assortment of Exotic Mini American Sweets Packaged in A Retro Gift Hamper I Includes Candy Brands Loved Worldwide!
- Price
- £8.32
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 8mo ago
William Hunter American Sweets Gift Bag - Wide Selection Sweet Hamper Great Value American Sweet Hamper for Children or Adults Box of Iconic American Candy (Small)
- Price
- £7.87
- Rating
- 4.2/5
- Reviews
- 81
- Age
- 11mo ago
Newest
by launch dateWilliam Hunter American Sweets Gift Bag - Wide Selection Sweet Hamper Great Value American Sweet Hamper for Children or Adults Mystery Box of Iconic American Candy
- Price
- £10.21
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 4mo ago
Mini Maddness! USA Sweet Gift Hamper I Assortment of Exotic Mini American Sweets Packaged in A Retro Gift Hamper I Includes Candy Brands Loved Worldwide!
- Price
- £8.32
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 8mo ago
American Sweets Gift Box - Imported USA Candy Hamper - Includes 30 Assorted Treats Mixed Flavours & Favourite Brands By Simway Sweets
- Price
- £8.18
- Rating
- 4.1/5
- Reviews
- 78
- Age
- 10mo ago
William Hunter American Sweets Gift Bag - Wide Selection Sweet Hamper Great Value American Sweet Hamper for Children or Adults Box of Iconic American Candy (Small)
- Price
- £7.87
- Rating
- 4.2/5
- Reviews
- 81
- Age
- 11mo ago
American Sweets and Chocolate Gift Box Full of Well Known American Chocolate and USA Candy For Birthdays Get Well Soon and Thank you
- Price
- £6.27
- Rating
- 3.4/5
- Reviews
- 16
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
15
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
8%
- William Hunter29%
- Justpickandmix25%
- iBrandz22%
- The American Store6%
- Simway Sweets5%
- Brain Blasterz5%
- Open — no brand owns it (3 brands, 8%)
American Sweets demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Top American Sweets search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- american sweets451K/yr
- american snacks203K/yr
- american candy108K/yr
- american sweets gift box80K/yr
- american candy box19K/yr
- american sweet box22K/yr
- american snack box18K/yr
- american sweets hamper11K/yr
- sweets american10K/yr
- american sweet hamper15K/yr
What reviews say buyers love and hate about American Sweets
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“very sweet”
“A unique gift”
“through this was good value for money”
“Good taste”
“Good quality”
What buyers complain about
69% of reviews“Small box”
“a little on the expensive side for what's in there”
“Picture is pretty misleading”
“although there were a few duplicate sweets”
“Omg its sour”
Common American Sweets questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
