American Sweets
FailDemand is soft, at -13.4% this quarter, so American Sweets is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £263K/yr982K searches / yr
- 90-day growth
- -13.4%search demand this quarter
- Competition
- 69%top-5 click share · 9 brands · 15 sellers
Flapen Score
American Sweets against its category
The dotted line is the Grocery average. Past it, American Sweets is stronger. Inside it, weaker.
Market
The American Sweets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for American Sweets 982K times last year and spent an estimated £263K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 982K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £263K a year.
- Searches, last 12 months
- 982K
- Growth, 90 days vs prior 90
- -13.4%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £263Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- american sweets451K searches a year
02 · Price
A sale here is worth £11.29.
Listings sell for £11.29 on average, from £6.27 to £19.50. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £11.29 that is £11K to £14K a year per listing.
- Average price
- £11.29under the $15 to $100 sweet spot
- Price range
- £6.27–£19.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £11K–£14K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #153 within Hampers & Gourmet Gifts. It carries 596 reviews at 4.06 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 82%
- Out of stock, average day
- 9.4%
- Average rank
- #153in Hampers & Gourmet Gifts
- Average rating
- 4.06 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 596per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top American Sweets products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
William Hunter American Sweets Gift Bag - Wide Selection Sweet Hamper Great Value American Sweet Hamper for Children or Adults Box of Iconic American Candy (Small)
- Price
- £7.87
- Rating
- 4.2/5
- Reviews
- 81
- Age
- 11mo ago

Just Pick & Mix American Sweets Box Gift Hamper for Kids American Candy Favourite USA Sweets Brands Birthday Sweet Hamper Thank You & Treat Snacks Gifts American Hamper
- Price
- £8.14
- Rating
- 4.1/5
- Reviews
- 217
- Age
- 1y ago

American Sweets Gift Box American Candy Sweet Hamper. Sweet Box
- Price
- £7.58
- Rating
- 3.9/5
- Reviews
- 626
- Age
- 4y ago

William Hunter American Sweets Gift Bag - Wide Selection Sweet Hamper Great Value American Sweet Hamper for Children or Adults Mystery Box of Iconic American Candy
- Price
- £10.21
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 4mo ago

American Sweets Gift Box 100+ American Candy Sweets Hamper American Party Sweets
- Price
- £16.80
- Rating
- 4.0/5
- Reviews
- 62
- Age
- 2y ago
Trending
estimated 90-day click momentum
International Snack Box Unique Experience with Universal Exotic Candies and Treats from around the World Gift-Ready Foreign Foods in Packages Inspired by European Japanese and Korean Cultures
- Price
- £19.31
- Rating
- 4.3/5
- Reviews
- 2,679
- Age
- 5y ago

William Hunter American Sweets Gift Bag - Wide Selection Sweet Hamper Great Value American Sweet Hamper for Children or Adults Mystery Box of Iconic American Candy
- Price
- £10.21
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 4mo ago

International Food Hamper | Premium Exotic Foreign Foods | Unique Hampers & Gourmet Gift for Men and Women | American Alike Retro Turkish Foods | Full-Size + Bonus Snacks
- Price
- £19.50
- Rating
- 4.2/5
- Reviews
- 294
- Age
- 4y ago

Mini Maddness! USA Sweet Gift Hamper I Assortment of Exotic Mini American Sweets Packaged in A Retro Gift Hamper I Includes Candy Brands Loved Worldwide!
- Price
- £8.32
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 8mo ago

William Hunter American Sweets Gift Bag - Wide Selection Sweet Hamper Great Value American Sweet Hamper for Children or Adults Box of Iconic American Candy (Small)
- Price
- £7.87
- Rating
- 4.2/5
- Reviews
- 81
- Age
- 11mo ago
Newest
by launch date
William Hunter American Sweets Gift Bag - Wide Selection Sweet Hamper Great Value American Sweet Hamper for Children or Adults Mystery Box of Iconic American Candy
- Price
- £10.21
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 4mo ago

Mini Maddness! USA Sweet Gift Hamper I Assortment of Exotic Mini American Sweets Packaged in A Retro Gift Hamper I Includes Candy Brands Loved Worldwide!
- Price
- £8.32
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 8mo ago

American Sweets Gift Box - Imported USA Candy Hamper - Includes 30 Assorted Treats Mixed Flavours & Favourite Brands By Simway Sweets
- Price
- £8.18
- Rating
- 4.1/5
- Reviews
- 78
- Age
- 10mo ago

William Hunter American Sweets Gift Bag - Wide Selection Sweet Hamper Great Value American Sweet Hamper for Children or Adults Box of Iconic American Candy (Small)
- Price
- £7.87
- Rating
- 4.2/5
- Reviews
- 81
- Age
- 11mo ago

American Sweets and Chocolate Gift Box Full of Well Known American Chocolate and USA Candy For Birthdays Get Well Soon and Thank you
- Price
- £6.27
- Rating
- 3.4/5
- Reviews
- 16
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
15
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
8%
- William Hunter29%
- Justpickandmix25%
- iBrandz22%
- The American Store6%
- Simway Sweets5%
- Brain Blasterz5%
- Open — no brand owns it (3 brands, 8%)
Demand
American Sweets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top American Sweets search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- american sweets451K/yr
- american snacks203K/yr
- american candy108K/yr
- american sweets gift box80K/yr
- american candy box19K/yr
- american sweet box22K/yr
- american snack box18K/yr
- american sweets hamper11K/yr
- sweets american10K/yr
- american sweet hamper15K/yr
Reviews and returns
What reviews say buyers love and hate about American Sweets
We read the reviews and the return reasons for every product selling here.
“Small box”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common American Sweets questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









