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American Sweets

Fail

Demand is soft, at -13.4% this quarter, so American Sweets is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£263K/yr982K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
69%top-5 click share · 9 brands · 15 sellers

Flapen Score

American Sweets against its category

The dotted line is the Grocery average. Past it, American Sweets is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The American Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for American Sweets 982K times last year and spent an estimated £263K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 982K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £263K a year.

Searches, last 12 months
982K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
2.4%
Market size, estimated
£263Ka year
Peak month
December3.5× the quietest month
Top search term
american sweets451K searches a year

02 · Price

A sale here is worth £11.29.

Listings sell for £11.29 on average, from £6.27 to £19.50. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £11.29 that is £11K to £14K a year per listing.

Average price
£11.29under the $15 to $100 sweet spot
Price range
£6.27–£19.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£11K–£14K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #153 within Hampers & Gourmet Gifts. It carries 596 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
82%
Out of stock, average day
9.4%
Average rank
#153in Hampers & Gourmet Gifts
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
596per listing
Listings tracked
17

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top American Sweets products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£53K£79K£105K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

15

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

8%

  • William Hunter29%
  • Justpickandmix25%
  • iBrandz22%
  • The American Store6%
  • Simway Sweets5%
  • Brain Blasterz5%
  • Open — no brand owns it (3 brands, 8%)

Demand

American Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top American Sweets search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • american sweets451K/yr
  • american snacks203K/yr
  • american candy108K/yr
  • american sweets gift box80K/yr
  • american candy box19K/yr
  • american sweet box22K/yr
  • american snack box18K/yr
  • american sweets hamper11K/yr
  • sweets american10K/yr
  • american sweet hamper15K/yr

Reviews and returns

What reviews say buyers love and hate about American Sweets

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Sweetness”
25%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Small box”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common American Sweets questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data