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american sweets
Skip itSoft demand (-13.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good595.59avg incumbent reviews — the moat a new listing must climb
Market size
Okay£263K£263K/yr · 982K searches
Avg price
Okay£11.29avg listing price — sweet spot $15–$100
Price range
Okay£6.27–£19.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-13.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier