American Hard Gums
prices mostly outside the sweet spot ($5.49–$13.80) — American Hard Gums doesn't clear our bar today.
Flapen Score
Is American Hard Gums profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, American Hard Gums is a £60K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
American Hard Gums: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +3.7% over the last 90 days and 16.3% of searches end in a purchase.
£60K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 13 products
Top American Hard Gums products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Taveners American Hard Gums - 1kg
- Price
- £6.71
- Rating
- 4.5/5
- Reviews
- 399
- Age
- 13y ago

Original American Hard Gums Retro Fruit Flavour Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
- Price
- £10.67
- Rating
- 4.5/5
- Reviews
- 475
- Age
- 7y ago

THE SWEET JAR American Hard Gums 1 Kilo Bag
- Price
- £7.28
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 2y ago

American Hard Gums Sweets 1 Kilo Bulk Bag 1KG Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
- Price
- £9.68
- Rating
- 4.5/5
- Reviews
- 442
- Age
- 3y ago

Taveners American Hard Gums 3 Kg
- Price
- £13.80
- Rating
- 4.7/5
- Reviews
- 1,095
- Age
- 14y ago
Trending
90-day click momentum
THE SWEET JAR American Hard Gums 1 Kilo Bag
- Price
- £7.28
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 2y ago

MyCandyShop American Hard Gums 500g - Halal Sweets with Sugar-Coated Shell & Chewy Centre Assorted Fruit Flavours Retro Pick And Mix Sweets for Gift Hampers & Events
- Price
- £6.11
- Rating
- 4.0/5
- Reviews
- 39
- Age
- 10mo ago

American Hard Gums 500g Bag
- Price
- £5.49
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 2y ago

Taveners American Hard Gums - 1kg
- Price
- £6.71
- Rating
- 4.5/5
- Reviews
- 399
- Age
- 13y ago

American Hard Gums Sweets - 1 Kilo Sharing Bag - 1KG - Pick and Mix Sweets for Parties Gifts and Sharing By Sweetish
- Price
- £8.58
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 11mo ago
Newest
by launch date
MyCandyShop American Hard Gums 500g - Halal Sweets with Sugar-Coated Shell & Chewy Centre Assorted Fruit Flavours Retro Pick And Mix Sweets for Gift Hampers & Events
- Price
- £6.11
- Rating
- 4.0/5
- Reviews
- 39
- Age
- 10mo ago

American Hard Gums Sweets - 1 Kilo Sharing Bag - 1KG - Pick and Mix Sweets for Parties Gifts and Sharing By Sweetish
- Price
- £8.58
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 11mo ago

Bonds of London American Hard Gums Bags 130 g (Pack of 12)
- Price
- £11.15
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

THE SWEET JAR American Hard Gums 1 Kilo Bag
- Price
- £7.28
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 2y ago

American Hard Gums 500g Bag
- Price
- £5.49
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 rising
Sellers
19
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
8%
- Taveners31%
- Berrymans27%
- THE SWEET JAR CO.16%
- Kingsway7%
- MyCandyShop6%
- A-Z Sweetshop5%
- Open — no brand owns it (3 brands, 8%)
American Hard Gums demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Top American Hard Gums search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- american hard gums31K/yr
- american hard gums 1kg5K/yr
- american hard gums 3kg3K/yr
- hard gums3K/yr
What reviews say buyers love and hate about American Hard Gums
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Big bag of yummy”
“so much cheaper buying in bigger weight”
“Better than other ones I bought”
“Great sweets for sharing”
“The flavour is good”
What buyers complain about
87% of reviews“No taste”
“Tasteless and poor quality”
“way too soft”
“Mainly orange and not nicest flavour”
“Appeared damp and unpleasant”
Common American Hard Gums questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.




