American Hard Gums
FailPrices span $5.49–$13.80, mostly outside the sweet spot, so American Hard Gums is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £60K/yr41K searches / yr
- 90-day growth
- +3.7%search demand this quarter
- Competition
- 69%top-5 click share · 9 brands · 19 sellers
Flapen Score
American Hard Gums against its category
The dotted line is the Grocery average. Past it, American Hard Gums is stronger. Inside it, weaker.
Market
The American Hard Gums market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for American Hard Gums 41K times last year and spent an estimated £60K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
16.3% of searches ended in a purchase last week.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- +3.7%
- Conversion, latest week
- 16.3%
- Market size, estimated
- £60Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- american hard gums31K searches a year
02 · Price
A sale here is worth £8.88.
Listings sell for £8.88 on average, from £5.49 to £13.80. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £8.88 that is £2K to £4K a year per listing.
- Average price
- £8.88under the $15 to $100 sweet spot
- Price range
- £5.49–£13.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #4 within Confectionery. It carries 461 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 85%
- Out of stock, average day
- 2.1%
- Average rank
- #4in Confectionery
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 461per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top American Hard Gums products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Taveners American Hard Gums - 1kg
- Price
- £6.71
- Rating
- 4.5/5
- Reviews
- 399
- Age
- 13y ago

Original American Hard Gums Retro Fruit Flavour Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
- Price
- £10.67
- Rating
- 4.5/5
- Reviews
- 475
- Age
- 7y ago

THE SWEET JAR American Hard Gums 1 Kilo Bag
- Price
- £7.28
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 2y ago

American Hard Gums Sweets 1 Kilo Bulk Bag 1KG Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
- Price
- £9.68
- Rating
- 4.5/5
- Reviews
- 442
- Age
- 3y ago

Taveners American Hard Gums 3 Kg
- Price
- £13.80
- Rating
- 4.7/5
- Reviews
- 1,095
- Age
- 14y ago
Trending
90-day click momentum
THE SWEET JAR American Hard Gums 1 Kilo Bag
- Price
- £7.28
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 2y ago

MyCandyShop American Hard Gums 500g - Halal Sweets with Sugar-Coated Shell & Chewy Centre Assorted Fruit Flavours Retro Pick And Mix Sweets for Gift Hampers & Events
- Price
- £6.11
- Rating
- 4.0/5
- Reviews
- 39
- Age
- 10mo ago

American Hard Gums 500g Bag
- Price
- £5.49
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 2y ago

Taveners American Hard Gums - 1kg
- Price
- £6.71
- Rating
- 4.5/5
- Reviews
- 399
- Age
- 13y ago

American Hard Gums Sweets - 1 Kilo Sharing Bag - 1KG - Pick and Mix Sweets for Parties Gifts and Sharing By Sweetish
- Price
- £8.58
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 11mo ago
Newest
by launch date
MyCandyShop American Hard Gums 500g - Halal Sweets with Sugar-Coated Shell & Chewy Centre Assorted Fruit Flavours Retro Pick And Mix Sweets for Gift Hampers & Events
- Price
- £6.11
- Rating
- 4.0/5
- Reviews
- 39
- Age
- 10mo ago

American Hard Gums Sweets - 1 Kilo Sharing Bag - 1KG - Pick and Mix Sweets for Parties Gifts and Sharing By Sweetish
- Price
- £8.58
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 11mo ago

Bonds of London American Hard Gums Bags 130 g (Pack of 12)
- Price
- £11.15
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

THE SWEET JAR American Hard Gums 1 Kilo Bag
- Price
- £7.28
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 2y ago

American Hard Gums 500g Bag
- Price
- £5.49
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
19
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
8%
- Taveners31%
- Berrymans27%
- THE SWEET JAR CO.16%
- Kingsway7%
- MyCandyShop6%
- A-Z Sweetshop5%
- Open — no brand owns it (3 brands, 8%)
Demand
American Hard Gums search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top American Hard Gums search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- american hard gums31K/yr
- american hard gums 1kg5K/yr
- american hard gums 3kg3K/yr
- hard gums3K/yr
Reviews and returns
What reviews say buyers love and hate about American Hard Gums
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No taste
Tastes not the same and soft
Harder than normal normal gums and taste awful
Tasteless and poor quality
rubbish
Very poor not what i was inspecting
way too soft
To Soft
Mainly orange and not nicest flavour
Not hard enough be called hardgums flavour ok
Appeared damp and unpleasant
Love
Big bag of yummy
Great all round taste
Very tasty
so much cheaper buying in bigger weight
Excellent value
Good value
Better than other ones I bought
Good quality, delivered on time
Very good quality
Great sweets for sharing
Lovely sweets
Sweets themselves are okay
The flavour is good
A good mix of flavours though with plenty of each
Very tasty fruit flavour
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common American Hard Gums questions
Answered from the same tracked data.









