American Hard Gums
Skip itPrices mostly outside the sweet spot ($5.49–$13.80) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.3%search→purchase rate — share of searches ending in a sale
Review moat
Great461.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£8.88avg listing price — sweet spot $15–$100
Market size
Bad£60K£60K/yr · 41K searches
Price range
Bad£5.49–£13.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Is american hard gums profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, american hard gums is a £60K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
american hard gums market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £44K–£53K
- units × avg price
- Conversion rate
- 16.3%
- Avg BSR
- #4
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 85%
- Out of stock
- 2.1%
- Avg brand age
- 53 months
- Avg seller age
- 167 days
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
19
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
8%
- Taveners31%
- Berrymans27%
- THE SWEET JAR CO.16%
- Kingsway7%
- MyCandyShop6%
- A-Z Sweetshop5%
- Open — no brand owns it (3 brands, 8%)
american hard gums demand & seasonality
Weekly Amazon search volume, last 85 weeks — +3.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Top american hard gums search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- american hard gums31K/yr
- american hard gums 1kg5K/yr
- american hard gums 3kg3K/yr
- hard gums3K/yr
Top american hard gums products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Taveners American Hard Gums - 1kg
Taveners£6.714.5★399 rev
Original American Hard Gums Retro Fruit Flavour Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
Berrymans£10.674.5★475 rev
THE SWEET JAR American Hard Gums 1 Kilo Bag
THE SWEET JAR CO.£7.284.6★56 rev
American Hard Gums Sweets 1 Kilo Bulk Bag 1KG Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
Berrymans£9.684.5★442 rev
Taveners American Hard Gums 3 Kg
Taveners£13.804.7★1,095 rev
Newest
by launch date
MyCandyShop American Hard Gums 500g - Halal Sweets with Sugar-Coated Shell & Chewy Centre Assorted Fruit Flavours Retro Pick And Mix Sweets for Gift Hampers & Events
MyCandyShop£6.1139 rev
American Hard Gums Sweets - 1 Kilo Sharing Bag - 1KG - Pick and Mix Sweets for Parties Gifts and Sharing By Sweetish
Sweetish£8.5810 rev
Bonds of London American Hard Gums Bags 130 g (Pack of 12)
Bonds of London£11.154 rev
THE SWEET JAR American Hard Gums 1 Kilo Bag
THE SWEET JAR CO.£7.2856 rev
American Hard Gums 500g Bag
THE SWEET JAR CO.£5.492 rev
Trending
90-day click momentumTHE SWEET JAR American Hard Gums 1 Kilo Bag
THE SWEET JAR CO.£7.284.6★
MyCandyShop American Hard Gums 500g - Halal Sweets with Sugar-Coated Shell & Chewy Centre Assorted Fruit Flavours Retro Pick And Mix Sweets for Gift Hampers & Events
MyCandyShop£6.114.0★
American Hard Gums 500g Bag
THE SWEET JAR CO.£5.493.5★
Taveners American Hard Gums - 1kg
Taveners£6.714.5★
American Hard Gums Sweets - 1 Kilo Sharing Bag - 1KG - Pick and Mix Sweets for Parties Gifts and Sharing By Sweetish
Sweetish£8.584.7★
What reviews say buyers love and hate about american hard gums
What buyers praise and complain about, mined from review topics.What buyers love
“Big bag of yummy”
“so much cheaper buying in bigger weight”
“Better than other ones I bought”
“Great sweets for sharing”
“The flavour is good”
“Chewable fruit gums”
“Just as advertised”
“Crunchy onions”
“Quality texture & taste, really good”
“Its well presented as a stocking filler for Xmas or in this case a birthday surprise”
What buyers complain about
“No taste”
“Tasteless and poor quality”
“way too soft”
“Mainly orange and not nicest flavour”
“Appeared damp and unpleasant”
“don't like the texture”
“Mainly orange which are not the nicest other colours are nic”
“stuck together”
“not full of sugar”
“Not what it says it is”
Common american hard gums questions
- Is american hard gums profitable to sell on Amazon United Kingdom?
- The niche generates £60K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the american hard gums niche?
- 9 brands and 19 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in american hard gums?
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Hard Feel. The return rate is 0.0%.
- When does demand for american hard gums peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the american hard gums niche?
- Listings span £5.49–£13.80; the average listing price is £8.88 (sweet spot $15–$100). The average incumbent carries 461 reviews — the moat a new listing must climb.
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