American Hard Gums
FailPrices span $5.49–$13.80, mostly outside the sweet spot, so American Hard Gums is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £60K/yr41K searches / yr
- 90-day growth
- +3.7%search demand this quarter
- Competition
- 69%top-5 click share · 9 brands · 19 sellers
Flapen Score
American Hard Gums against its category
The dotted line is the Grocery average. Past it, American Hard Gums is stronger. Inside it, weaker.
Market
The American Hard Gums market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for American Hard Gums 41K times last year and spent an estimated £60K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 16.3% of those searches ended in a purchase.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- +3.7%
- Conversion, latest week
- 16.3%
- Market size, estimated
- £60Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- american hard gums31K searches a year
02 · Price
A sale here is worth £8.88.
Listings sell for £8.88 on average, from £5.49 to £13.80. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £8.88 that is £2K to £4K a year per listing.
- Average price
- £8.88under the $15 to $100 sweet spot
- Price range
- £5.49–£13.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #4 within Confectionery. It carries 461 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 85%
- Out of stock, average day
- 2.1%
- Average rank
- #4in Confectionery
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 461per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top American Hard Gums products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Taveners American Hard Gums - 1kg
- Price
- £6.71
- Rating
- 4.5/5
- Reviews
- 399
- Age
- 13y ago

Original American Hard Gums Retro Fruit Flavour Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
- Price
- £10.67
- Rating
- 4.5/5
- Reviews
- 475
- Age
- 7y ago

THE SWEET JAR American Hard Gums 1 Kilo Bag
- Price
- £7.28
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 2y ago

American Hard Gums Sweets 1 Kilo Bulk Bag 1KG Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
- Price
- £9.68
- Rating
- 4.5/5
- Reviews
- 442
- Age
- 3y ago

Taveners American Hard Gums 3 Kg
- Price
- £13.80
- Rating
- 4.7/5
- Reviews
- 1,095
- Age
- 14y ago
Trending
estimated 90-day click momentum
THE SWEET JAR American Hard Gums 1 Kilo Bag
- Price
- £7.28
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 2y ago

MyCandyShop American Hard Gums 500g - Halal Sweets with Sugar-Coated Shell & Chewy Centre Assorted Fruit Flavours Retro Pick And Mix Sweets for Gift Hampers & Events
- Price
- £6.11
- Rating
- 4.0/5
- Reviews
- 39
- Age
- 10mo ago

American Hard Gums 500g Bag
- Price
- £5.49
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 2y ago

Taveners American Hard Gums - 1kg
- Price
- £6.71
- Rating
- 4.5/5
- Reviews
- 399
- Age
- 13y ago

American Hard Gums Sweets - 1 Kilo Sharing Bag - 1KG - Pick and Mix Sweets for Parties Gifts and Sharing By Sweetish
- Price
- £8.58
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 11mo ago
Newest
by launch date
MyCandyShop American Hard Gums 500g - Halal Sweets with Sugar-Coated Shell & Chewy Centre Assorted Fruit Flavours Retro Pick And Mix Sweets for Gift Hampers & Events
- Price
- £6.11
- Rating
- 4.0/5
- Reviews
- 39
- Age
- 10mo ago

American Hard Gums Sweets - 1 Kilo Sharing Bag - 1KG - Pick and Mix Sweets for Parties Gifts and Sharing By Sweetish
- Price
- £8.58
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 11mo ago

Bonds of London American Hard Gums Bags 130 g (Pack of 12)
- Price
- £11.15
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

THE SWEET JAR American Hard Gums 1 Kilo Bag
- Price
- £7.28
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 2y ago

American Hard Gums 500g Bag
- Price
- £5.49
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
19
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
8%
- Taveners31%
- Berrymans27%
- THE SWEET JAR CO.16%
- Kingsway7%
- MyCandyShop6%
- A-Z Sweetshop5%
- Open — no brand owns it (3 brands, 8%)
Demand
American Hard Gums search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top American Hard Gums search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- american hard gums31K/yr
- american hard gums 1kg5K/yr
- american hard gums 3kg3K/yr
- hard gums3K/yr
Reviews and returns
What reviews say buyers love and hate about American Hard Gums
We read the reviews and the return reasons for every product selling here.
“No taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common American Hard Gums questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









