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American Hard Gums

Fail

Prices span $5.49–$13.80, mostly outside the sweet spot, so American Hard Gums is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£60K/yr41K searches / yr
90-day growth
+3.7%search demand this quarter
Competition
69%top-5 click share · 9 brands · 19 sellers

Flapen Score

American Hard Gums against its category

The dotted line is the Grocery average. Past it, American Hard Gums is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The American Hard Gums market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for American Hard Gums 41K times last year and spent an estimated £60K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

16.3% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+3.7%
Conversion, latest week
16.3%
Market size, estimated
£60Ka year
Peak month
December2.6× the quietest month
Top search term
american hard gums31K searches a year

02 · Price

A sale here is worth £8.88.

Listings sell for £8.88 on average, from £5.49 to £13.80. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £8.88 that is £2K to £4K a year per listing.

Average price
£8.88under the $15 to $100 sweet spot
Price range
£5.49–£13.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #4 within Confectionery. It carries 461 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
85%
Out of stock, average day
2.1%
Average rank
#4in Confectionery
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
461per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top American Hard Gums products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

19

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

8%

  • Taveners31%
  • Berrymans27%
  • THE SWEET JAR CO.16%
  • Kingsway7%
  • MyCandyShop6%
  • A-Z Sweetshop5%
  • Open — no brand owns it (3 brands, 8%)

Demand

American Hard Gums search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top American Hard Gums search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • american hard gums31K/yr
  • american hard gums 1kg5K/yr
  • american hard gums 3kg3K/yr
  • hard gums3K/yr

Reviews and returns

What reviews say buyers love and hate about American Hard Gums

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall23%+1.18

No taste

Tastes not the same and soft

Harder than normal normal gums and taste awful

Quality-Overall19%−0.07

Tasteless and poor quality

rubbish

Very poor not what i was inspecting

Hard Feel10%−0.09

way too soft

To Soft

Flavor8%−0.09

Mainly orange and not nicest flavour

Not hard enough be called hardgums flavour ok

Moist/Dry8%−0.06

Appeared damp and unpleasant

Love

Taste-Overall30%+1.18

Big bag of yummy

Great all round taste

Very tasty

Value For Money14%+1.68

so much cheaper buying in bigger weight

Excellent value

Good value

Quality-Overall12%−0.07

Better than other ones I bought

Good quality, delivered on time

Very good quality

Sweetness12%+0.26

Great sweets for sharing

Lovely sweets

Sweets themselves are okay

Flavor9%−0.09

The flavour is good

A good mix of flavours though with plenty of each

Very tasty fruit flavour

FAQ

Common American Hard Gums questions

Answered from the same tracked data.