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American Drinks

American Drinks shows low returns (0.1%), but a concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 44Growth 59Conversion 96Competition 14Returns 100Price range 21Avg price 21Brand share 15Review moat 30Quality gap 78
This niche Category average

Is American Drinks profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, American Drinks is a £232K/yr Amazon United Kingdom market (236K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–May–Jun–Dec. Verdict: Worth a look — 50/100.

American Drinks: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +34.5% over the last 90 days and 13.1% of searches end in a purchase.

£232K

revenue / yr

Units sold / yr30K
Search volume / yr+34.5%236K
Conversion rate13.1%
Avg price£7.52

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers7 · 72
Top-5 product click share83%
Open market6%
Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement50%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews3,503

Top American Drinks products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

£0£35K£70K£104K£139K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

72

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

3%

  • BARR61%
  • Lucozade16%
  • Morrisons8%
  • Pepsi6%
  • Soda Folk3%
  • Ben Shaws3%
  • Open — no brand owns it (1 brand, 3%)

American Drinks demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume236KCVR13.1%Products10Brands7Top 5 Brands94%OOS Rate0.0%Rating4.3★Reviews3,503Avg BSR#49
15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, May, Jun, Dec · busiest ÷ quietest = 2.1×

Top American Drinks search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cream soda118K/yr
  • lucozade cans23K/yr
  • american drinks34K/yr
  • cream soda 24 cans16K/yr
  • american soda13K/yr
  • barr cream soda7K/yr
  • lucozade cans 24 pack5K/yr
  • american cream soda5K/yr
  • lucozade original cans5K/yr
  • barrs cream soda cans 24pk3K/yr

What reviews say buyers love and hate about American Drinks

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Value For Money36%

Amazing Value

Taste-Overall25%

Amazing taste for

Flavor9%

Loves the fizz and flavour

Quality-Overall6%

Excellent product

Alcohol Flavor6%

Great drink

What buyers complain about

74% of reviews
Taste-Overall25%

Just received another crate the taste has changed

Ease Of Use19%

Cant open

Quality-Overall7%

Bad batch

Durability7%

at least 7 cans the opener broke off

Functionality-Overall5%

The pull ring on every can did not work

Common American Drinks questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores American Drinks 50/100 on Amazon United Kingdom — Worth a look. The niche generates £232K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +34.5% over the last 90 days.
Search demand for American Drinks on Amazon United Kingdom peaks in Jan–May–Jun–Dec, where the busiest month runs 2.1× the quietest.