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American Drinks

Maybe

Returns run at only 0.1% of orders. But the top 5 products take 83% of clicks, so American Drinks is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£232K/yr236K searches / yr
90-day growth
+34.5%search demand this quarter
Competition
83%top-5 click share · 7 brands · 72 sellers

Flapen Score

American Drinks against its category

The dotted line is the Grocery average. Past it, American Drinks is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The American Drinks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for American Drinks 236K times last year and spent an estimated £232K. The top 5 brands take 94% of clicks. Demand peaks in Jan–May–Jun–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

13.1% of searches ended in a purchase last week.

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £232K a year.

Searches, last 12 months
236K
Growth, 90 days vs prior 90
+34.5%
Conversion, latest week
13.1%
Market size, estimated
£232Ka year
Peak month
January2.1× the quietest month
Top search term
cream soda118K searches a year

02 · Price

A sale here is worth £7.52.

Listings sell for £7.52 on average, from £0.90 to £18.73. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,500 to 3,000 of them. At £7.52 that is £19K to £23K a year per listing.

Average price
£7.52under the $15 to $100 sweet spot
Price range
£0.90–£18.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,500–3,000
Revenue per listing a year
£19K–£23K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Energy Drinks. It carries 3,503 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#49in Energy Drinks
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,503per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top American Drinks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£35K£70K£104K£139K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

72

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

3%

  • BARR61%
  • Lucozade16%
  • Morrisons8%
  • Pepsi6%
  • Soda Folk3%
  • Ben Shaws3%
  • Open — no brand owns it (1 brand, 3%)

Demand

American Drinks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, May, Jun, Dec · busiest ÷ quietest = 2.1×

Search terms

Top American Drinks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cream soda118K/yr
  • lucozade cans23K/yr
  • american drinks34K/yr
  • cream soda 24 cans16K/yr
  • american soda13K/yr
  • barr cream soda7K/yr
  • lucozade cans 24 pack5K/yr
  • american cream soda5K/yr
  • lucozade original cans5K/yr
  • barrs cream soda cans 24pk3K/yr

Reviews and returns

What reviews say buyers love and hate about American Drinks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%−0.07

Just received another crate the taste has changed

Left a funny metal taste

Disappointed with the taste

Ease Of Use19%−0.10

Cant open

unable to open

not able to use

Quality-Overall7%

Bad batch

Cheap

Faulty manufacturing

Durability7%−0.02

at least 7 cans the opener broke off

Broken tap

Six of my 24 cans ring pull have broken this is the first time to happen kind regards Janet j

Functionality-Overall5%−0.03

The pull ring on every can did not work

None of the ring pulls work so cannot open any of the 24 cans

Love

Value For Money36%+3.19

Amazing Value

Good value for money

Fair price

Taste-Overall25%−0.07

Amazing taste for

Mmmmmmm, lovely refreshing taste

Definitely delicious

Flavor9%+0.30

Loves the fizz and flavour

Great flavour

Its sweet and smooth with that classic creamy flavour that makes it feel special — not too fizzy, just perfectly balanced

Quality-Overall6%

Excellent product

Good quality

Really nice item

Alcohol Flavor6%+0.49

Great drink

Nice one of the better tasting drinks

Favourite soft drink at great price

FAQ

Common American Drinks questions

Answered from the same tracked data.