How competitive is the American Cheese niche on Amazon United Kingdom?

9 brands and 36 sellers compete in American Cheese on Amazon United Kingdom. The top 5 American Cheese products take 53% of clicks and its top 5 brands hold 93% of demand.

What do buyers complain about in American Cheese?

American Cheese buyers on Amazon United Kingdom complain most about Quality-Overall, Value For Money, Thickness, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the American Cheese niche?

American Cheese sells for £2.52 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.87–£2.96. The average incumbent carries 514 reviews — the moat a new listing must climb.

American Cheese

American Cheese shows searches that convert (32.0% search→purchase), but prices mostly outside the sweet spot ($0.87–$2.96) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is American Cheese profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, American Cheese is a £304K/yr Amazon United Kingdom market (377K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Aug–Oct. Verdict: Worth a look — 50/100.

American Cheese: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +8.2% over the last 90 days and 32.0% of searches end in a purchase.

£304K

revenue / yr

Units sold / yr150K

Search volume / yr+8.2%377K

Conversion rate32.0%

Avg price£2.52

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers9 · 36

Top-5 product click share53%

Open market7%

Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 23 products

Top American Cheese products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons 10 Cheesy Slices 170g

Price: £1.29
Rating: 4.4/5
Reviews: 965
Age: 3y ago

Morrisons Savers Cheese Slices 200g

Price: £1.51
Rating: 4.6/5
Reviews: 589
Age: 2y ago

Morrisons Mature Cheddar 10 Slices 240g

Price: £2.86
Rating: 4.4/5
Reviews: 307
Age: 3y ago

Morrisons Savers Slices 255g 15 Slices

Price: £0.87
Rating: 4.4/5
Reviews: 263
Age: 10y ago

Morrisons Medium Cheddar Slices 240g

Price: £2.93
Rating: 4.6/5
Reviews: 422
Age: 3y ago

Newest

by launch date

Dairylea Cheese Slices 16 x 18.75g (300g)

Price: £2.63
Rating: 4.7/5
Reviews: 155
Age: 1y ago

Morrisons Savers Cheese Slices 200g

Price: £1.51
Rating: 4.6/5
Reviews: 589
Age: 2y ago

Morrisons 10 Mature Cheesy Slices 170g

Price: £1.29
Rating: 4.4/5
Reviews: 730
Age: 2y ago

Morrisons 10 Cheesy Slices 170g

Price: £1.29
Rating: 4.4/5
Reviews: 965
Age: 3y ago

Morrisons Medium Cheddar Slices 240g

Price: £2.93
Rating: 4.6/5
Reviews: 422
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

Morrisons71%
M SAVERS9%
by Amazon5%
Dairylea4%
Cathedral City3%
Italian Gourmet E.R.3%
Open — no brand owns it (3 brands, 5%)

American Cheese demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume377KCVR32.0%Products23Brands9Top 5 Brands93%OOS Rate0.0%Rating4.5★Reviews514Avg BSR#63

Peak months: Aug, Oct · busiest ÷ quietest = 2.3×

Top American Cheese search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cheese slices264K/yr +11.5%30.3% conv.
sliced cheese46K/yr +0.0%32.9% conv.
cheese slice25K/yr +1.5%23.5% conv.
american cheese24K/yr -5.7%5.2% conv.
cheddar cheese slices9K/yr +7.7%6.1% conv.
american cheese slices4K/yr +29.6%1.1% conv.
slice cheese3K/yr +1.2%26.7% conv.
cheddar slices2K/yr +9.7%35.5% conv.

What reviews say buyers love and hate about American Cheese

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Taste-Overall45%

“Excellent taste”

Quality-Overall15%

“Good quality cheese”

Flavor8%

“Delicious flavour”

Freshness7%

“What can I say this came with Amazon fresh”

Value For Money6%

“Great value for money”

What buyers complain about

85% of reviews

Quality-Overall13%

“Nice cheese just a bit lacking compared to other brands of Monterey Jack I've tried”

Value For Money13%

“Cheap”

Thickness13%

“Like it says on the thin”

Flavor11%

“Not a lot of of flavour”

Taste-Overall8%

“I can't taste it”

Common American Cheese questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores American Cheese 50/100 on Amazon United Kingdom — Worth a look. The niche generates £304K/yr across 23 tracked products. Search demand moved +8.2% over the last 90 days.