American Cheese
MaybeBuyers convert on 32.0% of searches. But prices span $0.87–$2.96, mostly outside the sweet spot, so American Cheese is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £304K/yr377K searches / yr
- 90-day growth
- +8.2%search demand this quarter
- Competition
- 53%top-5 click share · 9 brands · 36 sellers
Flapen Score
American Cheese against its category
The dotted line is the Grocery average. Past it, American Cheese is stronger. Inside it, weaker.
Market
The American Cheese market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for American Cheese 377K times last year and spent an estimated £304K. The top 5 brands take 93% of clicks. Demand peaks in Aug–Oct. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
32.0% of searches ended in a purchase last week.
Shoppers searched for this 377K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 32.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £304K a year.
- Searches, last 12 months
- 377K
- Growth, 90 days vs prior 90
- +8.2%
- Conversion, latest week
- 32.0%
- Market size, estimated
- £304Ka year
- Peak month
- October2.3× the quietest month
- Top search term
- cheese slices264K searches a year
02 · Price
A sale here is worth £2.52.
Listings sell for £2.52 on average, from £0.87 to £2.96. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At £2.52 that is £13K to £15K a year per listing.
- Average price
- £2.52under the $15 to $100 sweet spot
- Price range
- £0.87–£2.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £13K–£15K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Fresh & Chilled. It carries 514 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #63in Fresh & Chilled
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 514per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top American Cheese products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons 10 Cheesy Slices 170g
- Price
- £1.29
- Rating
- 4.4/5
- Reviews
- 965
- Age
- 3y ago

Morrisons Savers Cheese Slices 200g
- Price
- £1.51
- Rating
- 4.6/5
- Reviews
- 589
- Age
- 2y ago

Morrisons Mature Cheddar 10 Slices 240g
- Price
- £2.86
- Rating
- 4.4/5
- Reviews
- 307
- Age
- 3y ago

Morrisons Savers Slices 255g 15 Slices
- Price
- £0.87
- Rating
- 4.4/5
- Reviews
- 263
- Age
- 10y ago

Morrisons Medium Cheddar Slices 240g
- Price
- £2.93
- Rating
- 4.6/5
- Reviews
- 422
- Age
- 3y ago
Trending
90-day click momentum
Morrisons Mature Cheddar 10 Slices 240g
- Price
- £2.86
- Rating
- 4.4/5
- Reviews
- 307
- Age
- 3y ago

Morrisons Mozzarella Mild and Creamy 10 Slices 240g
- Price
- £2.86
- Rating
- 4.6/5
- Reviews
- 393
- Age
- 3y ago

Dairylea Cheese Slices 16 x 18.75g (300g)
- Price
- £2.63
- Rating
- 4.7/5
- Reviews
- 155
- Age
- 1y ago

Morrisons Savers Slices 255g 15 Slices
- Price
- £0.87
- Rating
- 4.4/5
- Reviews
- 263
- Age
- 10y ago

Morrisons Smoked Cheese Slices 160g
- Price
- £2.89
- Rating
- 4.6/5
- Reviews
- 748
- Age
- 3y ago
Newest
by launch date
Dairylea Cheese Slices 16 x 18.75g (300g)
- Price
- £2.63
- Rating
- 4.7/5
- Reviews
- 155
- Age
- 1y ago

Morrisons Savers Cheese Slices 200g
- Price
- £1.51
- Rating
- 4.6/5
- Reviews
- 589
- Age
- 2y ago

Morrisons 10 Mature Cheesy Slices 170g
- Price
- £1.29
- Rating
- 4.4/5
- Reviews
- 730
- Age
- 2y ago

Morrisons 10 Cheesy Slices 170g
- Price
- £1.29
- Rating
- 4.4/5
- Reviews
- 965
- Age
- 3y ago

Morrisons Medium Cheddar Slices 240g
- Price
- £2.93
- Rating
- 4.6/5
- Reviews
- 422
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
36
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
53%
Top 20: 96%
Open market
5%
- Morrisons71%
- M SAVERS9%
- by Amazon5%
- Dairylea4%
- Cathedral City3%
- Italian Gourmet E.R.3%
- Open — no brand owns it (3 brands, 5%)
Demand
American Cheese search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Oct · busiest ÷ quietest = 2.3×
Search terms
Top American Cheese search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cheese slices264K/yr
- sliced cheese46K/yr
- cheese slice25K/yr
- american cheese24K/yr
- cheddar cheese slices9K/yr
- american cheese slices4K/yr
- slice cheese3K/yr
- cheddar slices2K/yr
Reviews and returns
What reviews say buyers love and hate about American Cheese
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Nice cheese just a bit lacking compared to other brands of Monterey Jack I've tried
expect cheap quality spend a bit more
Cheap
But it's a shame it's always so expensive
I don't really think it's value for money
Like it says on the thin
Could they make these any thinner
Very thin now
Not a lot of of flavour
No flavour rubber cheese
Lacks flavour of the original too
I can't taste it
Now that, it a much tastier slice
Love
Excellent taste
Mild and nutty taste excellent quality for the price
nice light creamy taste
Good quality cheese
has no complaints
Excellent quality
Delicious flavour
Bought for hubby who loves spicy cheese
Mild and nutty mild flavour
What can I say this came with Amazon fresh
fresh
Very satisfied and fresh very tasty
Great value for money
Great price
excellent value for money
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common American Cheese questions
Answered from the same tracked data.









