American Cheese
Worth a lookShows searches that convert (32.0% search→purchase), but prices mostly outside the sweet spot ($0.87–$2.96) keeps it on the watch list.
Conversion
Incredible32.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good513.91avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Good£304K£304K/yr · 377K searches
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Avg price
Bad£2.52avg listing price — sweet spot $15–$100
Price range
Bad£0.87–£2.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Is american cheese profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, american cheese is a £304K/yr Amazon United Kingdom market (377K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Aug–Oct. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
american cheese market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 125K–150K
- avg 5,000–6,000/product
- Revenue / yr
- £315K–£378K
- units × avg price
- Conversion rate
- 32.0%
- Avg BSR
- #63
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 176 days
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
36
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
53%
Top 20: 96%
Open market
5%
- Morrisons71%
- M SAVERS9%
- by Amazon5%
- Dairylea4%
- Cathedral City3%
- Italian Gourmet E.R.3%
- Open — no brand owns it (3 brands, 5%)
american cheese demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.2% search growth over the last 90 days.Peak months: Aug, Oct · busiest ÷ quietest = 2.3×
Top american cheese search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- cheese slices264K/yr
- sliced cheese46K/yr
- cheese slice25K/yr
- american cheese24K/yr
- cheddar cheese slices9K/yr
- american cheese slices4K/yr
- slice cheese3K/yr
- cheddar slices2K/yr
Top american cheese products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons 10 Cheesy Slices 170g
Morrisons£1.294.4★965 rev
Morrisons Savers Cheese Slices 200g
M SAVERS£1.514.6★589 rev
Morrisons Mature Cheddar 10 Slices 240g
Morrisons£2.864.4★307 rev
Morrisons Savers Slices 255g 15 Slices
Morrisons£0.874.4★263 rev
Morrisons Medium Cheddar Slices 240g
Morrisons£2.934.6★422 rev
Newest
by launch date
Dairylea Cheese Slices 16 x 18.75g (300g)
Dairylea£2.63155 rev
Morrisons Savers Cheese Slices 200g
M SAVERS£1.51589 rev
Morrisons 10 Mature Cheesy Slices 170g
Morrisons£1.29730 rev
Morrisons 10 Cheesy Slices 170g
Morrisons£1.29965 rev
Morrisons Medium Cheddar Slices 240g
Morrisons£2.93422 rev
Trending
90-day click momentumMorrisons Mature Cheddar 10 Slices 240g
Morrisons£2.864.4★
Morrisons Mozzarella Mild and Creamy 10 Slices 240g
Morrisons£2.864.6★
Dairylea Cheese Slices 16 x 18.75g (300g)
Dairylea£2.634.7★
Morrisons Savers Slices 255g 15 Slices
Morrisons£0.874.4★
Morrisons Smoked Cheese Slices 160g
Morrisons£2.894.6★
What reviews say buyers love and hate about american cheese
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent taste”
“Good quality cheese”
“Delicious flavour”
“What can I say this came with Amazon fresh”
“Great value for money”
“Tasty sliced mature cheddar”
“right size”
“Convenient”
“Perfect for picnics”
“Love the sweetness and nuttiness; I particularly like that it is not strong or overly salty”
What buyers complain about
“Nice cheese just a bit lacking compared to other brands of Monterey Jack I've tried”
“Cheap”
“Like it says on the thin”
“Not a lot of of flavour”
“I can't taste it”
“Bit dry without some form of dressing”
“Slightly hot”
“I dont mind artificial cheap cheese”
“Way too salty”
“Bland”
Common american cheese questions
- Is american cheese profitable to sell on Amazon United Kingdom?
- The niche generates £304K/yr across 23 tracked products. 90-day search growth is +8.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the american cheese niche?
- 9 brands and 36 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in american cheese?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Thickness. The return rate is 0.0%.
- When does demand for american cheese peak?
- Demand peaks in Aug–Oct; the busiest month runs 2.3× the quietest.
- What does it cost to enter the american cheese niche?
- Listings span £0.87–£2.96; the average listing price is £2.52 (sweet spot $15–$100). The average incumbent carries 514 reviews — the moat a new listing must climb.
Score any niche yourself with the free Amazon product research tool.