American Cheese
MaybeBuyers convert on 32.0% of searches. But prices span $0.87–$2.96, mostly outside the sweet spot, so American Cheese is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £304K/yr377K searches / yr
- 90-day growth
- +8.2%search demand this quarter
- Competition
- 53%top-5 click share · 9 brands · 36 sellers
Flapen Score
American Cheese against its category
The dotted line is the Grocery average. Past it, American Cheese is stronger. Inside it, weaker.
Market
The American Cheese market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for American Cheese 377K times last year and spent an estimated £304K. The top 5 brands take 93% of clicks. Demand peaks in Aug–Oct. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 32.0% of those searches ended in a purchase.
Shoppers searched for this 377K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 32.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £304K a year.
- Searches, last 12 months
- 377K
- Growth, 90 days vs prior 90
- +8.2%
- Conversion, latest week
- 32.0%
- Market size, estimated
- £304Ka year
- Peak month
- October2.3× the quietest month
- Top search term
- cheese slices264K searches a year
02 · Price
A sale here is worth £2.52.
Listings sell for £2.52 on average, from £0.87 to £2.96. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At £2.52 that is £13K to £15K a year per listing.
- Average price
- £2.52under the $15 to $100 sweet spot
- Price range
- £0.87–£2.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £13K–£15K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Fresh & Chilled. It carries 514 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #63in Fresh & Chilled
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 514per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top American Cheese products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons 10 Cheesy Slices 170g
- Price
- £1.29
- Rating
- 4.4/5
- Reviews
- 965
- Age
- 3y ago

Morrisons Savers Cheese Slices 200g
- Price
- £1.51
- Rating
- 4.6/5
- Reviews
- 589
- Age
- 2y ago

Morrisons Mature Cheddar 10 Slices 240g
- Price
- £2.86
- Rating
- 4.4/5
- Reviews
- 307
- Age
- 3y ago

Morrisons Savers Slices 255g 15 Slices
- Price
- £0.87
- Rating
- 4.4/5
- Reviews
- 263
- Age
- 10y ago

Morrisons Medium Cheddar Slices 240g
- Price
- £2.93
- Rating
- 4.6/5
- Reviews
- 422
- Age
- 3y ago
Trending
estimated 90-day click momentum
Morrisons Mature Cheddar 10 Slices 240g
- Price
- £2.86
- Rating
- 4.4/5
- Reviews
- 307
- Age
- 3y ago

Morrisons Mozzarella Mild and Creamy 10 Slices 240g
- Price
- £2.86
- Rating
- 4.6/5
- Reviews
- 393
- Age
- 3y ago

Dairylea Cheese Slices 16 x 18.75g (300g)
- Price
- £2.63
- Rating
- 4.7/5
- Reviews
- 155
- Age
- 1y ago

Morrisons Savers Slices 255g 15 Slices
- Price
- £0.87
- Rating
- 4.4/5
- Reviews
- 263
- Age
- 10y ago

Morrisons Smoked Cheese Slices 160g
- Price
- £2.89
- Rating
- 4.6/5
- Reviews
- 748
- Age
- 3y ago
Newest
by launch date
Dairylea Cheese Slices 16 x 18.75g (300g)
- Price
- £2.63
- Rating
- 4.7/5
- Reviews
- 155
- Age
- 1y ago

Morrisons Savers Cheese Slices 200g
- Price
- £1.51
- Rating
- 4.6/5
- Reviews
- 589
- Age
- 2y ago

Morrisons 10 Mature Cheesy Slices 170g
- Price
- £1.29
- Rating
- 4.4/5
- Reviews
- 730
- Age
- 2y ago

Morrisons 10 Cheesy Slices 170g
- Price
- £1.29
- Rating
- 4.4/5
- Reviews
- 965
- Age
- 3y ago

Morrisons Medium Cheddar Slices 240g
- Price
- £2.93
- Rating
- 4.6/5
- Reviews
- 422
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
36
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 96%
Open market
5%
- Morrisons71%
- M SAVERS9%
- by Amazon5%
- Dairylea4%
- Cathedral City3%
- Italian Gourmet E.R.3%
- Open — no brand owns it (3 brands, 5%)
Demand
American Cheese search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Oct · busiest ÷ quietest = 2.3×
Search terms
Top American Cheese search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cheese slices264K/yr
- sliced cheese46K/yr
- cheese slice25K/yr
- american cheese24K/yr
- cheddar cheese slices9K/yr
- american cheese slices4K/yr
- slice cheese3K/yr
- cheddar slices2K/yr
Reviews and returns
What reviews say buyers love and hate about American Cheese
We read the reviews and the return reasons for every product selling here.
“Nice cheese just a bit lacking compared to other brands of Monterey Jack I've tried”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common American Cheese questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









