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American Cheese

Maybe

Buyers convert on 32.0% of searches. But prices span $0.87–$2.96, mostly outside the sweet spot, so American Cheese is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£304K/yr377K searches / yr
90-day growth
+8.2%search demand this quarter
Competition
53%top-5 click share · 9 brands · 36 sellers

Flapen Score

American Cheese against its category

The dotted line is the Grocery average. Past it, American Cheese is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The American Cheese market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for American Cheese 377K times last year and spent an estimated £304K. The top 5 brands take 93% of clicks. Demand peaks in Aug–Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 32.0% of those searches ended in a purchase.

Shoppers searched for this 377K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 32.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £304K a year.

Searches, last 12 months
377K
Growth, 90 days vs prior 90
+8.2%
Conversion, latest week
32.0%
Market size, estimated
£304Ka year
Peak month
October2.3× the quietest month
Top search term
cheese slices264K searches a year

02 · Price

A sale here is worth £2.52.

Listings sell for £2.52 on average, from £0.87 to £2.96. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At £2.52 that is £13K to £15K a year per listing.

Average price
£2.52under the $15 to $100 sweet spot
Price range
£0.87–£2.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
5,000–6,000
Revenue per listing a year
£13K–£15K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Fresh & Chilled. It carries 514 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#63in Fresh & Chilled
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
514per listing
Listings tracked
23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top American Cheese products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£30K£61K£91K£121K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

36

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 96%

Open market

5%

  • Morrisons71%
  • M SAVERS9%
  • by Amazon5%
  • Dairylea4%
  • Cathedral City3%
  • Italian Gourmet E.R.3%
  • Open — no brand owns it (3 brands, 5%)

Demand

American Cheese search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Oct · busiest ÷ quietest = 2.3×

Search terms

Top American Cheese search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cheese slices264K/yr
  • sliced cheese46K/yr
  • cheese slice25K/yr
  • american cheese24K/yr
  • cheddar cheese slices9K/yr
  • american cheese slices4K/yr
  • slice cheese3K/yr
  • cheddar slices2K/yr

Reviews and returns

What reviews say buyers love and hate about American Cheese

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Taste-Overall”
13%of negative reviews mention “Quality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Nice cheese just a bit lacking compared to other brands of Monterey Jack I've tried”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common American Cheese questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data