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American Cheese

Maybe

Buyers convert on 32.0% of searches. But prices span $0.87–$2.96, mostly outside the sweet spot, so American Cheese is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£304K/yr377K searches / yr
90-day growth
+8.2%search demand this quarter
Competition
53%top-5 click share · 9 brands · 36 sellers

Flapen Score

American Cheese against its category

The dotted line is the Grocery average. Past it, American Cheese is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The American Cheese market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for American Cheese 377K times last year and spent an estimated £304K. The top 5 brands take 93% of clicks. Demand peaks in Aug–Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

32.0% of searches ended in a purchase last week.

Shoppers searched for this 377K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 32.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £304K a year.

Searches, last 12 months
377K
Growth, 90 days vs prior 90
+8.2%
Conversion, latest week
32.0%
Market size, estimated
£304Ka year
Peak month
October2.3× the quietest month
Top search term
cheese slices264K searches a year

02 · Price

A sale here is worth £2.52.

Listings sell for £2.52 on average, from £0.87 to £2.96. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At £2.52 that is £13K to £15K a year per listing.

Average price
£2.52under the $15 to $100 sweet spot
Price range
£0.87–£2.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
5,000–6,000
Revenue per listing a year
£13K–£15K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Fresh & Chilled. It carries 514 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#63in Fresh & Chilled
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
514per listing
Listings tracked
23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£30K£61K£91K£121K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

36

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

5%

  • Morrisons71%
  • M SAVERS9%
  • by Amazon5%
  • Dairylea4%
  • Cathedral City3%
  • Italian Gourmet E.R.3%
  • Open — no brand owns it (3 brands, 5%)

Demand

American Cheese search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Oct · busiest ÷ quietest = 2.3×

Search terms

Top American Cheese search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cheese slices264K/yr
  • sliced cheese46K/yr
  • cheese slice25K/yr
  • american cheese24K/yr
  • cheddar cheese slices9K/yr
  • american cheese slices4K/yr
  • slice cheese3K/yr
  • cheddar slices2K/yr

Reviews and returns

What reviews say buyers love and hate about American Cheese

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%+0.23

Nice cheese just a bit lacking compared to other brands of Monterey Jack I've tried

expect cheap quality spend a bit more

Value For Money13%+0.54

Cheap

But it's a shame it's always so expensive

I don't really think it's value for money

Thickness13%−0.08

Like it says on the thin

Could they make these any thinner

Very thin now

Flavor11%−0.06

Not a lot of of flavour

No flavour rubber cheese

Lacks flavour of the original too

Taste-Overall8%+3.31

I can't taste it

Now that, it a much tastier slice

Love

Taste-Overall45%+3.31

Excellent taste

Mild and nutty taste excellent quality for the price

nice light creamy taste

Quality-Overall15%+0.23

Good quality cheese

has no complaints

Excellent quality

Flavor8%−0.06

Delicious flavour

Bought for hubby who loves spicy cheese

Mild and nutty mild flavour

Freshness7%−0.03

What can I say this came with Amazon fresh

fresh

Very satisfied and fresh very tasty

Value For Money6%+0.54

Great value for money

Great price

excellent value for money

FAQ

Common American Cheese questions

Answered from the same tracked data.