american cheese
Worth a lookShows searches that convert (32.0% search→purchase), but prices mostly outside the sweet spot ($0.87–$2.96) keeps it on the watch list.
Conversion
Incredible32.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good513.91avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Good£304K£304K/yr · 377K searches
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Avg price
Bad£2.52avg listing price — sweet spot $15–$100
Price range
Bad£0.87–£2.96cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, american cheese is a £304K/yr Amazon United Kingdom market (377K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Aug–Oct. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
american cheese market data
- Units sold / yr
- 125K–150K
- avg 5,000–6,000/product
- Revenue / yr
- £315K–£378K
- units × avg price
- Conversion rate
- 32.0%
- Avg BSR
- #63
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
36
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
53%
Top 20: 96%
Open market
5%
- Morrisons71%
- M SAVERS9%
- by Amazon5%
- Dairylea4%
- Cathedral City3%
- Italian Gourmet E.R.3%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.2% search growth over the last 90 days.Peak months: Aug, Oct · busiest ÷ quietest = 2.3×
Top american cheese search terms
- cheese slices264K/yr
- sliced cheese46K/yr
- cheese slice25K/yr
- american cheese24K/yr
- cheddar cheese slices9K/yr
- american cheese slices4K/yr
- slice cheese3K/yr
- cheddar slices2K/yr
Top american cheese products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons 10 Cheesy Slices 170g
Morrisons£1.294.4★965 rev
Morrisons Savers Cheese Slices 200g
M SAVERS£1.514.6★589 rev
Morrisons Mature Cheddar 10 Slices 240g
Morrisons£2.864.4★307 rev
Morrisons Savers Slices 255g 15 Slices
Morrisons£0.874.4★263 rev
Morrisons Medium Cheddar Slices 240g
Morrisons£2.934.6★422 rev
Newest
by launch date
Dairylea Cheese Slices 16 x 18.75g (300g)
Dairylea£2.63155 rev
Morrisons Savers Cheese Slices 200g
M SAVERS£1.51589 rev
Morrisons 10 Mature Cheesy Slices 170g
Morrisons£1.29730 rev
Morrisons 10 Cheesy Slices 170g
Morrisons£1.29965 rev
Morrisons Medium Cheddar Slices 240g
Morrisons£2.93422 rev
Trending
90-day click momentumMorrisons Mature Cheddar 10 Slices 240g
Morrisons£2.864.4★
Morrisons Mozzarella Mild and Creamy 10 Slices 240g
Morrisons£2.864.6★
Dairylea Cheese Slices 16 x 18.75g (300g)
Dairylea£2.634.7★
Morrisons Savers Slices 255g 15 Slices
Morrisons£0.874.4★
Morrisons Smoked Cheese Slices 160g
Morrisons£2.894.6★
What buyers say about american cheese
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent taste”
“Good quality cheese”
“Delicious flavour”
“What can I say this came with Amazon fresh”
“Great value for money”
“Tasty sliced mature cheddar”
“right size”
“Convenient”
“Perfect for picnics”
“Love the sweetness and nuttiness; I particularly like that it is not strong or overly salty”
What buyers complain about
“Nice cheese just a bit lacking compared to other brands of Monterey Jack I've tried”
“Cheap”
“Like it says on the thin”
“Not a lot of of flavour”
“I can't taste it”
“Bit dry without some form of dressing”
“Slightly hot”
“I dont mind artificial cheap cheese”
“Way too salty”
“Bland”
Common questions
- Is american cheese profitable to sell on Amazon United Kingdom?
- The niche generates £304K/yr across 23 tracked products. 90-day search growth is +8.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the american cheese niche?
- 9 brands and 36 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in american cheese?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Thickness. The return rate is 0.0%.
- When does demand for american cheese peak?
- Demand peaks in Aug–Oct; the busiest month runs 2.3× the quietest.
- What does it cost to enter the american cheese niche?
- Listings span £0.87–£2.96; the average listing price is £2.52 (sweet spot $15–$100). The average incumbent carries 514 reviews — the moat a new listing must climb.