How competitive is the Amaro niche on Amazon United Kingdom?

6 brands and 12 sellers compete in Amaro on Amazon United Kingdom. The top 5 Amaro products take 93% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Amaro?

Amaro buyers on Amazon United Kingdom complain most about Alcohol Flavor, Bitter, Flavor, the themes mined from the niche's reviews. Its return rate is 0.5%.

What does it cost to enter the Amaro niche?

Amaro sells for £20.17 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £12.96–£35.37. The average incumbent carries 914 reviews — the moat a new listing must climb.

Amaro

a concentrated shelf (top 5 take 93% of clicks) — Amaro doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Amaro profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Amaro is a £96K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.

Amaro: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +30.0% over the last 90 days and 9.1% of searches end in a purchase.

£96K

revenue / yr

Units sold / yr6K

Search volume / yr+30.0%52K

Conversion rate9.1%

Avg price£20.17

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers6 · 12

Top-5 product click share93%

Open market3%

Avg brand age95 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 7 products

Top Amaro products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Amaro Montenegro Iconic Italian liqueur since 1885. Balanced flavour created with 40 botanicals and a secret recipe Bottle of 70 cl 23 ABV

Price: £16.38
Rating: 4.7/5
Reviews: 1,377
Age: 15y ago

Cynar 70 cl 16.5% ABV - Italian Bitter Artichoke Amaro Liqueur

Price: £12.96
Rating: 4.7/5
Reviews: 1,135
Age: 15y ago

Amaro Montenegro Giftpack and Glass - 70cl

Price: £20.81
Rating: 4.6/5
Reviews: 140
Age: 5y ago

Amaro Nonino Quintessentia Herbal Liqueur 70cl 35% ABV - Double Gold Winner

Price: £35.37
Rating: 4.9/5
Reviews: 17
Age: 9y ago

Amaro Lucano 70 cl - world famous Italian liqueur using 30 botanicals in a secret recipe invented in 1894

Price: £17.56
Rating: 4.6/5
Reviews: 118
Age: 10y ago

Newest

by launch date

Amaro Montenegro Giftpack and Glass - 70cl

Price: £20.81
Rating: 4.6/5
Reviews: 140
Age: 5y ago

Amaro Nonino Quintessentia Herbal Liqueur 70cl 35% ABV - Double Gold Winner

Price: £35.37
Rating: 4.9/5
Reviews: 17
Age: 9y ago

Averna Italian Bitter Liqueur | 29% ABV | Authentic Italian Amaro with Bitter orange sweet spicy notes and mediterranean herbs

Price: £17.89
Rating: 4.7/5
Reviews: 940
Age: 10y ago

Amaro Lucano 70 cl - world famous Italian liqueur using 30 botanicals in a secret recipe invented in 1894

Price: £17.56
Rating: 4.6/5
Reviews: 118
Age: 10y ago

Caffo Vecchio Amaro Del Capo Liqueur 70cl 35% ABV | Iconic Italian Herbal Bitter Sweet Amaro Digestif Liqueur

Price: £20.23
Rating: 4.6/5
Reviews: 2,671
Age: 12y ago

Competition: brands, sellers & click share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

Amaro Montenegro46%
CYNAR37%
Nonino6%
Amaro Lucano5%
Vecchia Amaro del Capo4%
Averna3%
Open — no brand owns it (0%)

Amaro demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume52KCVR9.1%Products7Brands6Top 5 Brands97%OOS Rate2.6%Rating4.7★Reviews914Avg BSR#292

Peak months: Dec · busiest ÷ quietest = 3.0×

Top Amaro search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

amaro18K/yr +6.6%5.5% conv.
cynar8K/yr +54.3%11.3% conv.
amaro montenegro8K/yr +28.2%10.7% conv.
montenegro6K/yr +27.5%2.1% conv.
amaro nonino5K/yr +39.0%3.6% conv.
montenegro liqueur4K/yr +69.6%14.8% conv.
cynar liqueur2K/yr +84.1%12.2% conv.

What reviews say buyers love and hate about Amaro

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Value For Money29%

“fantastic product, competitive price”

Alcohol Flavor14%

“Great drink”

Taste-Overall14%

“Delicious”

Bitter14%

“It's bitter yet sweet, smooth and unctious - and poured over ice with a slice of orange, provides the perfect end-of-evening tipple”

Ingredients-Overall7%

“Very strong herbal notes with hints of orange”

What buyers complain about

67% of reviews

Alcohol Flavor33%

“This was a strange drink”

Bitter17%

“Earthy and Bitter”

Flavor17%

“its slightly orangey in flavour”

Common Amaro questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Amaro 46/100 on Amazon United Kingdom — Skip it. The niche generates £96K/yr across 7 tracked products. Search demand moved +30.0% over the last 90 days.