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Amaro

Fail

The top 5 products take 93% of clicks, so Amaro is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£96K/yr52K searches / yr
90-day growth
+30.0%search demand this quarter
Competition
93%top-5 click share · 6 brands · 12 sellers

Flapen Score

Amaro against its category

The dotted line is the Grocery average. Past it, Amaro is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amaro market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Amaro 52K times last year and spent an estimated £96K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+30.0%
Conversion, latest week
9.1%
Market size, estimated
£96Ka year
Peak month
December3.0× the quietest month
Top search term
amaro18K searches a year

02 · Price

A sale here is worth £20.17.

Listings sell for £20.17 on average, from £12.96 to £35.37. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £20.17 that is £10K to £15K a year per listing.

Average price
£20.17inside the $15 to $100 sweet spot
Price range
£12.96–£35.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£10K–£15K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #292 within Beer, Wine & Spirits. It carries 914 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
86%
Out of stock, average day
2.6%
Average rank
#292in Beer, Wine & Spirits
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
914per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
95 months

Products

Top Amaro products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£38K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

12

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

93%

Top 20: 100%

Open market

0%

  • Amaro Montenegro46%
  • CYNAR37%
  • Nonino6%
  • Amaro Lucano5%
  • Vecchia Amaro del Capo4%
  • Averna3%
  • Open — no brand owns it (0%)

Demand

Amaro search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.0×

Search terms

Top Amaro search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • amaro18K/yr
  • cynar8K/yr
  • amaro montenegro8K/yr
  • montenegro6K/yr
  • amaro nonino5K/yr
  • montenegro liqueur4K/yr
  • cynar liqueur2K/yr

Reviews and returns

What reviews say buyers love and hate about Amaro

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Value For Money”
33%of negative reviews mention “Alcohol Flavor”
0.5%of orders come back
“This was a strange drink”
A buyer, on “Alcohol Flavor”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Amaro questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data