Is amaro profitable to sell on Amazon United Kingdom?

The niche generates £96K/yr across 7 tracked products. 90-day search growth is +30.0%. Flapen's verdict: Skip it (46/100).

How competitive is the amaro niche?

6 brands and 12 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in amaro?

Top complaints mined from reviews: Alcohol Flavor, Bitter, Flavor. The return rate is 0.5%.

When does demand for amaro peak?

Demand peaks in Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the amaro niche?

Listings span £12.96–£35.37; the average listing price is £20.17 (sweet spot $15–$100). The average incumbent carries 914 reviews — the moat a new listing must climb.

Amaro

Skip it

A concentrated shelf (top 5 take 93% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great£20.17

avg listing price — sweet spot $15–$100

Price range

Great£12.96–£35.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good914

avg incumbent reviews — the moat a new listing must climb

Growth

Good+30.0%

90-day search growth — must beat 0% to launch

Market size

Bad£96K

£96K/yr · 52K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad97%

top-5 brand share — brand-locked demand

Competition

Bad93%

top-5 click share — a locked-up shelf

Is amaro profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, amaro is a £96K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

amaro market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 5K–6K; avg 500–750/product
Revenue / yr: £101K–£121K; units × avg price
Conversion rate: 9.1%
Avg BSR: #292
Page quality: 0%
Prime: 86%
Sponsored: 43%
Out of stock: 2.6%
Avg brand age: 95 months
Avg seller age: 180 days

Competition: brands, sellers & click share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

Amaro Montenegro46%
CYNAR37%
Nonino6%
Amaro Lucano5%
Vecchia Amaro del Capo4%
Averna3%
Open — no brand owns it (0%)

amaro demand & seasonality

Weekly Amazon search volume, last 104 weeks — +30.0% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 3.0×

Open Trend

Top amaro search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

amaro18K/yr +6.6%5.5% conv.
cynar8K/yr +54.3%11.3% conv.
amaro montenegro8K/yr +28.2%10.7% conv.
montenegro6K/yr +27.5%2.1% conv.
amaro nonino5K/yr +39.0%3.6% conv.
montenegro liqueur4K/yr +69.6%14.8% conv.
cynar liqueur2K/yr +84.1%12.2% conv.

All search terms

Top amaro products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amaro Montenegro Iconic Italian liqueur since 1885. Balanced flavour created with 40 botanicals and a secret recipe Bottle of 70 cl 23 ABV

Amaro Montenegro£16.384.7★1,377 rev

Cynar 70 cl 16.5% ABV - Italian Bitter Artichoke Amaro Liqueur

CYNAR£12.964.7★1,135 rev

Amaro Montenegro Giftpack and Glass - 70cl

Amaro Montenegro£20.814.6★140 rev

Amaro Nonino Quintessentia Herbal Liqueur 70cl 35% ABV - Double Gold Winner

Nonino£35.374.9★17 rev

Amaro Lucano 70 cl - world famous Italian liqueur using 30 botanicals in a secret recipe invented in 1894

Amaro Lucano£17.564.6★118 rev

Newest

by launch date

Amaro Montenegro Giftpack and Glass - 70cl

Amaro Montenegro£20.81140 rev

5y ago

Amaro Nonino Quintessentia Herbal Liqueur 70cl 35% ABV - Double Gold Winner

Nonino£35.3717 rev

9y ago

Averna Italian Bitter Liqueur | 29% ABV | Authentic Italian Amaro with Bitter orange sweet spicy notes and mediterranean herbs

Averna£17.89940 rev

10y ago

Amaro Lucano 70 cl - world famous Italian liqueur using 30 botanicals in a secret recipe invented in 1894

Amaro Lucano£17.56118 rev

10y ago

Caffo Vecchio Amaro Del Capo Liqueur 70cl 35% ABV | Iconic Italian Herbal Bitter Sweet Amaro Digestif Liqueur

Vecchia Amaro del Capo£20.232,671 rev

12y ago

What reviews say buyers love and hate about amaro

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money29%

“fantastic product, competitive price”

Alcohol Flavor14%

“Great drink”

Taste-Overall14%

“Delicious”

Bitter14%

“It's bitter yet sweet, smooth and unctious - and poured over ice with a slice of orange, provides the perfect end-of-evening tipple”

Ingredients-Overall7%

“Very strong herbal notes with hints of orange”

Sweetness7%

“sweet”

What buyers complain about

Alcohol Flavor33%

“This was a strange drink”

Bitter17%

“Earthy and Bitter”

Flavor17%

“its slightly orangey in flavour”

Common amaro questions

Is amaro profitable to sell on Amazon United Kingdom?: The niche generates £96K/yr across 7 tracked products. 90-day search growth is +30.0%. Flapen's verdict: Skip it (46/100).
How competitive is the amaro niche?: 6 brands and 12 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in amaro?: Top complaints mined from reviews: Alcohol Flavor, Bitter, Flavor. The return rate is 0.5%.
When does demand for amaro peak?: Demand peaks in Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the amaro niche?: Listings span £12.96–£35.37; the average listing price is £20.17 (sweet spot $15–$100). The average incumbent carries 914 reviews — the moat a new listing must climb.

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