Amaro
FailThe top 5 products take 93% of clicks, so Amaro is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £96K/yr52K searches / yr
- 90-day growth
- +30.0%search demand this quarter
- Competition
- 93%top-5 click share · 6 brands · 12 sellers
Flapen Score
Amaro against its category
The dotted line is the Grocery average. Past it, Amaro is stronger. Inside it, weaker.
Market
The Amaro market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Amaro 52K times last year and spent an estimated £96K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
9.1% of searches ended in a purchase last week.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- +30.0%
- Conversion, latest week
- 9.1%
- Market size, estimated
- £96Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- amaro18K searches a year
02 · Price
A sale here is worth £20.17.
Listings sell for £20.17 on average, from £12.96 to £35.37. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £20.17 that is £10K to £15K a year per listing.
- Average price
- £20.17inside the $15 to $100 sweet spot
- Price range
- £12.96–£35.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £10K–£15K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #292 within Beer, Wine & Spirits. It carries 914 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 86%
- Out of stock, average day
- 2.6%
- Average rank
- #292in Beer, Wine & Spirits
- Average rating
- 4.69 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 914per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 95 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 95 months
Products
Top Amaro products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amaro Montenegro Iconic Italian liqueur since 1885. Balanced flavour created with 40 botanicals and a secret recipe Bottle of 70 cl 23 ABV
- Price
- £16.38
- Rating
- 4.7/5
- Reviews
- 1,377
- Age
- 15y ago

Cynar 70 cl 16.5% ABV - Italian Bitter Artichoke Amaro Liqueur
- Price
- £12.96
- Rating
- 4.7/5
- Reviews
- 1,135
- Age
- 15y ago

Amaro Montenegro Giftpack and Glass - 70cl
- Price
- £20.81
- Rating
- 4.6/5
- Reviews
- 140
- Age
- 5y ago

Amaro Nonino Quintessentia Herbal Liqueur 70cl 35% ABV - Double Gold Winner
- Price
- £35.37
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 9y ago

Amaro Lucano 70 cl - world famous Italian liqueur using 30 botanicals in a secret recipe invented in 1894
- Price
- £17.56
- Rating
- 4.6/5
- Reviews
- 118
- Age
- 10y ago
Trending
90-day click momentum
Cynar 70 cl 16.5% ABV - Italian Bitter Artichoke Amaro Liqueur
- Price
- £12.96
- Rating
- 4.7/5
- Reviews
- 1,135
- Age
- 15y ago

Amaro Lucano 70 cl - world famous Italian liqueur using 30 botanicals in a secret recipe invented in 1894
- Price
- £17.56
- Rating
- 4.6/5
- Reviews
- 118
- Age
- 10y ago

Amaro Montenegro Iconic Italian liqueur since 1885. Balanced flavour created with 40 botanicals and a secret recipe Bottle of 70 cl 23 ABV
- Price
- £16.38
- Rating
- 4.7/5
- Reviews
- 1,377
- Age
- 15y ago

Amaro Nonino Quintessentia Herbal Liqueur 70cl 35% ABV - Double Gold Winner
- Price
- £35.37
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 9y ago

Caffo Vecchio Amaro Del Capo Liqueur 70cl 35% ABV | Iconic Italian Herbal Bitter Sweet Amaro Digestif Liqueur
- Price
- £20.23
- Rating
- 4.6/5
- Reviews
- 2,671
- Age
- 12y ago
Newest
by launch date
Amaro Montenegro Giftpack and Glass - 70cl
- Price
- £20.81
- Rating
- 4.6/5
- Reviews
- 140
- Age
- 5y ago

Amaro Nonino Quintessentia Herbal Liqueur 70cl 35% ABV - Double Gold Winner
- Price
- £35.37
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 9y ago

Averna Italian Bitter Liqueur | 29% ABV | Authentic Italian Amaro with Bitter orange sweet spicy notes and mediterranean herbs
- Price
- £17.89
- Rating
- 4.7/5
- Reviews
- 940
- Age
- 10y ago

Amaro Lucano 70 cl - world famous Italian liqueur using 30 botanicals in a secret recipe invented in 1894
- Price
- £17.56
- Rating
- 4.6/5
- Reviews
- 118
- Age
- 10y ago

Caffo Vecchio Amaro Del Capo Liqueur 70cl 35% ABV | Iconic Italian Herbal Bitter Sweet Amaro Digestif Liqueur
- Price
- £20.23
- Rating
- 4.6/5
- Reviews
- 2,671
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
12
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Amaro Montenegro46%
- CYNAR37%
- Nonino6%
- Amaro Lucano5%
- Vecchia Amaro del Capo4%
- Averna3%
- Open — no brand owns it (0%)
Demand
Amaro search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.0×
Search terms
Top Amaro search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- amaro18K/yr
- cynar8K/yr
- amaro montenegro8K/yr
- montenegro6K/yr
- amaro nonino5K/yr
- montenegro liqueur4K/yr
- cynar liqueur2K/yr
Reviews and returns
What reviews say buyers love and hate about Amaro
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
This was a strange drink
Earthy and Bitter
Its bitter and quite earthy
its slightly orangey in flavour
Love
fantastic product, competitive price
Good price I liked it
Great drink
Delicious
It's bitter yet sweet, smooth and unctious - and poured over ice with a slice of orange, provides the perfect end-of-evening tipple
The best amaro in my opinion
Lovely Italian bitter liquer or amaro
Very strong herbal notes with hints of orange
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Amaro questions
Answered from the same tracked data.









