How competitive is the Amaretti Biscuits niche on Amazon United Kingdom?

9 brands and 13 sellers compete in Amaretti Biscuits on Amazon United Kingdom. The top 5 Amaretti Biscuits products take 83% of clicks and its top 5 brands hold 87% of demand.

What do buyers complain about in Amaretti Biscuits?

Amaretti Biscuits buyers on Amazon United Kingdom complain most about Size-Overall, Sweetness, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Amaretti Biscuits niche?

Amaretti Biscuits sells for £8.16 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.89–£13.22. The average incumbent carries 123 reviews — the moat a new listing must climb.

Amaretti Biscuits

prices mostly outside the sweet spot ($5.89–$13.22) — Amaretti Biscuits doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Amaretti Biscuits profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Amaretti Biscuits is a £69K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Amaretti Biscuits: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.1% over the last 90 days and 11.7% of searches end in a purchase.

£69K

revenue / yr

Units sold / yr10K

Search volume / yr-14.1%72K

Conversion rate11.7%

Avg price£8.16

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers9 · 13

Top-5 product click share83%

Open market13%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Top Amaretti Biscuits products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Piacelli Amaretti Biscuits - Pack of 2 (2x200g)

Price: £6.39
Rating: 4.7/5
Reviews: 289
Age: 5y ago

La Mole - Amaretti Biscuits (200g Pack of 2) | Sweet & Crunchy

Price: £7.99
Rating: 4.8/5
Reviews: 77
Age: 1y ago

Blue Nile Foods Amaretti Biscuits by Forno Bonomi Almond-Flavored Italian Biscuits for Coffee Tea or Use in Classic Dessert Recipes 500-gram Pack

Price: £13.22
Rating: 4.4/5
Reviews: 73
Age: 2y ago

Lazzaroni Amaretti di Saronno (65G)

Price: £5.89
Rating: 4.1/5
Reviews: 265
Age: 5y ago

Forno Bonomi Amaretti Biscuits 500 g

Price: £9.41
Rating: 4.6/5
Reviews: 233
Age: 6y ago

Newest

by launch date

La Mole - Italian Biscuits Selection | Amaretti (200g) & Cantuccini (200g)

Price: £8.31
Rating: 4.4/5
Reviews: 25
Age: 11mo ago

La Mole - Amaretti Biscuits (200g Pack of 2) | Sweet & Crunchy

Price: £7.99
Rating: 4.8/5
Reviews: 77
Age: 1y ago

Mixed Flavour Selection of Gourmet Amaretti Biscuits - 230g Gift tube of Biscotti Italian Biscuits - Italain Food Gifts

Price: £8.25
Rating: 3.6/5
Reviews: 2
Age: 1y ago

Blue Nile Foods Amaretti Biscuits by Forno Bonomi Almond-Flavored Italian Biscuits for Coffee Tea or Use in Classic Dessert Recipes 500-gram Pack

Price: £13.22
Rating: 4.4/5
Reviews: 73
Age: 2y ago

2 X Amaretti Biscuit Gift Bags | 2 Pack Of Deliciously Crunchy Biscuits With Apricot Kernels | Authentic Traditional Italian Amaretti Twice Baked 2 X 200g

Price: £5.97
Rating: 4.8/5
Reviews: 15
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Piacelli35%
LA MOLE32%
Blue Nile Foods9%
Lazzaroni Amaretti7%
Forno Bonomi5%
Sync'T5%
Open — no brand owns it (3 brands, 8%)

Amaretti Biscuits demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume72KCVR11.7%Products10Brands9Top 5 Brands87%OOS Rate42.8%Rating4.5★Reviews123Avg BSR#124

Peak months: Nov, Dec · busiest ÷ quietest = 8.9×

Top Amaretti Biscuits search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

amaretti biscuits51K/yr -12.8%10.8% conv.
amaretti7K/yr -23.2%4.8% conv.
amaretti biscuits crunchy7K/yr -15.4%18.6% conv.
amaretto biscuit4K/yr +30.6%12.6% conv.
amaretto biscuits4K/yr -44.8%8.1% conv.

What reviews say buyers love and hate about Amaretti Biscuits

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Taste-Overall37%

“Great taste”

Baking15%

“Yummy biscuits”

Crispiness10%

“Good crunch”

Quality-Overall8%

“Excellent product”

Advertised Vs Actual Product7%

“As described”

What buyers complain about

71% of reviews

Size-Overall28%

“such a small box”

Sweetness19%

“too much sugar”

Value For Money17%

“too expensive”

Storage Temperature3%

“no resealable tab so need transferring to an airtight container to store”

Cooking Instructions3%

“this batch were slightly overcooked”

Common Amaretti Biscuits questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Amaretti Biscuits 40/100 on Amazon United Kingdom — Skip it. The niche generates £69K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -14.1% over the last 90 days.