40
amaretti biscuits
Skip itPrices mostly outside the sweet spot ($5.89–$13.22) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Review moat
Great122.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.16avg listing price — sweet spot $15–$100
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Market size
Bad£69K£69K/yr · 72K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Price range
Bad£5.89–£13.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier